Eleanor Koh
Summary
Detail-oriented professional with excellent communication, interpersonal and creative thinking skills. Aiming to leverage my abilities to successfully fill the vacancy at your company. Frequently praised as hardworking by my peers, I can be relied upon to help your company achieve its goals.
Overview
3
3
years of professional experience
Work History
MARKETING & CRM EXECUTIVE
Eurokars Auto Pte Ltd (BMW)
12.2023 - Current
- Developed and executed marketing plans such as advertising campaigns, promotions and email marketing.
- Developed and implemented a comprehensive CRM strategy to improve customer retention and loyalty.
- Utilized Salesforce to track sales opportunities, manage client accounts, and generate leads.
- Managed multiple simultaneous projects while adhering to tight deadlines in a fast-paced environment.
- Developed comprehensive event plans with timelines and allocated resources to ensure successful outcomes.
- Utilized strong communication skills to effectively interact with vendors, and other personnel involved in the planning process.
MARKETING EXECUTIVE
Cycle & Carriage Multi-Franchise After Sales Citroën/ DS/ Mitsubishi/ Kia/ Ora
01.2023 - 11.2023
- Develop and execute marketing plan based on customer insights to support overall after-sales objectives and drive retention/Sales
- Assist in managing after-sales marketing budget, ensuring effective allocation of resources for maximum impact and ROI
- Develop solutions to grow customer loyalty and retention
- Support implementation of digital marketing initiatives, including social media campaigns, online advertising, and SEM efforts, to drive sales leads and conversions
- Monitor digital marketing performance metrics and provide insights to optimize campaigns for better results
- Leverage digital insights generated to drive Customer Relationship Management (CRM) and marketing automation initiatives via Salesforce.
MARKETING EXECUTIVE
Cycle & Carriage Automotive & France
01.2022 - 11.2023
- Developed social media marketing plans to reach target segments
- Led marketing and lead generation efforts to help position the company in market, while coordinating with creative agencies and internal partners
- Implemented social media strategies to integrate with overall marketing tactics
- Developed advertising campaigns and sales promotions to increase awareness of new products and limited-time offers
- To generate traffic and manage marketing aspects to the Mitsubishi showroom
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
- Supported Mitsubishi event marketing efforts: Singapore Expo Roadshow, Century Square Roadshow, Changi City Point Roadshow, Jurong Point Roadshow, Singapore Motorshow 2023, etc
- Identified appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
MARKETING TRAINEE
Cycle & Carriage Kia
06.2021 - 01.2022
- Measured effectiveness of marketing, advertising and communications programs and strategies
- Kept sales and marketing team informed of latest analytics and metrics through regular reporting
- Monitored weekly sales and interpreted monthly results to identify additional growth opportunities, changing of promo mechanics and collaterals to fit the market demand
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
- Successfully launched Kia Sonet
- Successfully rebranded Kia with new logo / collaterals / website updates.
MARKETING EXECUTIVE
Miso Salmon Pte Ltd
01.2021 - 04.2021
- Conceiving and developing efficient and intuitive marketing strategies
- Created flyers and advertisements for Facebook, Instagram and other social media platforms
- Designed and maintained marketing collateral with Adobe Illustrator
- Developed social media marketing plans to reach target segments
- Coordinated marketing activities and policies to promote products and services.
Education
Bachelor of Arts - Tourism Events And Web Communication Studies
Murdoch University
Singapore10.2020
Events Management
Kaplan Higher Education Academy
Singapore01.2018
Skills
- Adobe Illustrator
- Interpersonal skills
- Market Trend Analysis
- Lead Generation Strategies
- Email Marketing
- Marketing Plans
- Team Player
- Salesforce
Languages
Chinese (Mandarin) Fluent
English Fluent
Netball Captain
2012 - 2016
Awards
- Colours award 2015
- Eagles award for leadership 2014 & 2015
- Edusave Certificate Of Academic Achievement 2013
- Edusave Merit Bursary 201
Timeline
MARKETING & CRM EXECUTIVE
Eurokars Auto Pte Ltd (BMW)
12.2023 - Current
MARKETING EXECUTIVE
Cycle & Carriage Multi-Franchise After Sales Citroën/ DS/ Mitsubishi/ Kia/ Ora
01.2023 - 11.2023
MARKETING EXECUTIVE
Cycle & Carriage Automotive & France
01.2022 - 11.2023
MARKETING TRAINEE
Cycle & Carriage Kia
06.2021 - 01.2022
MARKETING EXECUTIVE
Miso Salmon Pte Ltd
01.2021 - 04.2021
Bachelor of Arts - Tourism Events And Web Communication Studies
Murdoch University
Events Management
Kaplan Higher Education Academy
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