Eileen Cheong
Summary
Accomplished Product Manager with a proven track record at Robert Bosch SEA Pte Ltd, excelling in product lifecycle management and cross-functional leadership. Leveraged data analytics and interpersonal communication to launch market-leading products, significantly boosting sales and enhancing team collaboration. Expert in strategic planning and stakeholder communications, consistently achieving key performance indicators.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Product Manager
Robert Bosch SEA Pte Ltd
10.2018 - Current
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Coordinated design meetings and decisions with internal departments and teams.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Prioritized roadmap in order to achieve product goals and metrics.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Coordinated project planning and execution with team members and team leads.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Managed product demonstrations and testimonials for performance evaluation.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Led cross-functional teams to deliver new product features on schedule, fostering collaboration between engineering, marketing, and sales departments.
- Established framework for ongoing competitive analysis, ensuring our product strategy remained aligned with market demands.
- Developed comprehensive product roadmaps, setting clear vision and direction for development team.
- Conducted comprehensive market research to identify emerging trends, ensuring our product line remained competitive and relevant.
- Boosted product adoption with targeted go-to-market strategies, closely working with marketing teams.
- Negotiated with vendors for cost-effective solutions, improving product margins without compromising quality.
- Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Regional Product Specialist
Robert Bosch SEA Pte Ltd
03.2012 - 09.2012
- Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
- Trained and provided coaching to [Number] junior team members.
- Continually expanded knowledge of [Product or Service] product line.
- Spearheaded successful product launches, generating widespread brand awareness and interest from potential customers.
- Researched product's technical specifications and accurately communicated information.
- Optimized inventory management, ensuring timely availability of products for customers.
- Collaborated with cross-functional teams to streamline product development processes.
- Reviewed and analyzed customer feedback, incorporating valuable suggestions into future product iterations.
- Monitored industry trends to anticipate market needs, guiding development of future product lines.
- Facilitated collaboration between engineering and marketing teams, enhancing product appeal and functionality.
- Developed comprehensive product training materials, significantly improving team knowledge and customer support quality.
- Increased market share with strategic product positioning and competitive analysis.
- Delivered presentations at industry conferences, elevating brand visibility and product awareness.
- Implemented quality control measures for product enhancements, ensuring high standards and customer satisfaction.
- Conducted training sessions for sales and customer service teams, enhancing product knowledge and messaging.
- Conducted competitive analyses to inform strategic decisions, positioning products effectively in market.
- Analyzed sales data to identify trends and opportunities for product improvement and innovation.
- Managed product portfolio, ensuring balanced offering that met diverse market demands.
- Optimized product pricing strategies to maximize profitability while maintaining competitive edge.
- Collaborated with sales teams to develop effective selling strategies and materials, boosting sales performance.
- Engaged directly with key clients to gather product feedback, fostering strong relationships and repeat business.
- Generated reports to track performance and analyze trends.
Assistant Sales Manager
Robert Bosch SEA Pte Ltd
03.2007 - 02.2011
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
- Assisted sales team with completing customer transactions and managing issues.
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Analyzed sales data regularly to recognize patterns, capitalize on opportunities, and address areas of concern within the team''s performance metrics.
- Collaborated with marketing department to create appealing promotions, resulting in higher customer engagement rates.
- Generated sales report to help upper management make effective decisions and sales plans.
- Established performance benchmarks, setting clear expectations for team members, and regularly reviewing progress against set goals, driving continuous improvement within the sales department.
- Cultivated relationships with vendors to ensure competitive pricing and product availability.
- Managed inventory levels to meet sales demands without overstocking.
- Enhanced sales forecasting accuracy by analyzing sales data and market trends.
- Conducted detailed market analysis to identify new sales opportunities, enhancing market penetration.
- Ensured compliance with sales policies and regulations, maintaining company reputation.
- Monitored competitor activities to adjust sales strategies accordingly.
- Drove sales growth by identifying and targeting underserved markets.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Communicated product quality and market comparisons by creating sales presentations.
Inside Sales Executive
Nu Horizons Electronics Pte Ltd
01.2004 - 02.2007
- Efficiently managed high volume of inbound leads, prioritizing responses based on potential revenue generation.
- Collaborated with various departments within the organization to address customer issues or concerns promptly, fostering long-lasting business relationships built on trust and satisfaction.
- Participated in weekly team meetings to review performance metrics against targets set by management, identifying areas for improvement where necessary.
- Worked closely with outside sales representatives to jointly close complex deals requiring multiple touchpoints with prospects or clients.
- Streamlined internal processes for managing leads more efficiently, reducing response times while maintaining high-quality customer service standards.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Monitored service after sale and implemented quick and effective problem resolutions.
Sales Executive
E-Match Pte Ltd
01.2003 - 12.2003
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Reduced operational costs by identifying inefficiencies in sales process and implementing corrective measures.
- Cultivated long-term relationships with high-value clients to ensure repeat business and referrals.
- Negotiated favorable terms with suppliers to improve product margins and competitiveness.
Education
Bachelor of Communication - Mass Communication & Business Marketing
Curtin University of Technology
AustraliaDiploma in Marketing - Business Marketing
Singapore Polytechnic
SingaporeSkills
- KPI Tracking
- Project Planning
- Product Strategy
- Product Lifecycle Management
- Data-driven decision-making
- Teamwork and Collaboration
- Product Development
- Critical Thinking
- Stakeholder Communications
- Interpersonal Communication
- Roadmap development
- Cross Functional Leadership
- Data Analytics
- Competitive Analysis
- Strategic Planning
- Project Management
Certification
- Digital Marketing Strategy - SkillUP by Simplilearn Online Course - 2023
- Fundamentals of Digital Marketing, Google Digital Garage Online Course - 2022
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)
Timeline
Product Manager
Robert Bosch SEA Pte Ltd
10.2018 - Current
Regional Product Specialist
Robert Bosch SEA Pte Ltd
03.2012 - 09.2012
Assistant Sales Manager
Robert Bosch SEA Pte Ltd
03.2007 - 02.2011
Inside Sales Executive
Nu Horizons Electronics Pte Ltd
01.2004 - 02.2007
Sales Executive
E-Match Pte Ltd
01.2003 - 12.2003
Bachelor of Communication - Mass Communication & Business Marketing
Curtin University of Technology
Diploma in Marketing - Business Marketing
Singapore Polytechnic
- Digital Marketing Strategy - SkillUP by Simplilearn Online Course - 2023
- Fundamentals of Digital Marketing, Google Digital Garage Online Course - 2022
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