Edwin Neo
Summary
Entrepreneurial and self-motivated professional with a strong passion for continuous learning and skill development. Experienced in managing diverse responsibilities, from procurement and e-commerce operations to logistics and customer relationship management. Adaptable and effective in fast-paced environments, with a proven ability to embrace new challenges and drive results. Committed to delivering excellence through proactive problem-solving, efficient organization, and strong communication skills.
Overview
16
16
years of professional experience
Work History
Business Owner
NEW ERA CYCLE LLP
11.2013 - Current
- Built and maintained strong customer relationships through effective communication and attentive service.
- Sourced and procured bicycle accessories from leading brands to ensure a diverse and competitive product range.
- Managed social media marketing strategies and created engaging content to boost brand visibility.
- Optimized website performance and visibility through Google SEO best practices.
- Operated and managed e-commerce platforms, including BigCommerce and Shopify, to enhance online sales.
- Acquired new B2B customers and nurtured existing relationships to drive business growth.
- Planned and executed promotional campaigns for both in-store and online platforms.
- Oversaw financial operations, including budgeting, forecasting, and financial reporting, to ensure fiscal responsibility.
Retail Sales Associate
Rodalink (S) Pte Ltd
01.2013 - 11.2013
- Greeted customers and helped with product questions, selections, and purchases.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Helped customers complete purchases, locate items, and join reward programs.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
Warehouse Worker Cum Driver
Rodalink (S) Pte Ltd
03.2012 - 01.2013
- Handled the loading, unloading, and packing of inventory for sales and purchase orders.
- Organized and maintained the warehouse to ensure efficiency and orderliness.
- Delivered sales orders to business customers and transferred stock from the warehouse to retail stores.
- Operated inventory management systems to update and track stock levels accurately.
Full Time National Service
Singapore Armed Forces (Navy)
03.2010 - 03.2012
- Managed command and control of naval operations in the Singapore Straits.
- Performed lighthouse keeper duties to ensure navigational safety and security.
- Coordinated and organized basic naval logistics operations and training programs.
- Prepared and managed duty rosters to ensure operational readiness.
Trainee Cook
Quality Hotel Singapore
01.2009 - 12.2009
- Adapted quickly to new recipes and ingredient substitutions, showcasing flexibility and resourcefulness in the kitchen.
- Demonstrated commitment to professional development by seeking constructive feedback from supervisors regularly.
- Supported head cook in creating delicious meals through precise execution of recipes.
- Reduced food costs through effective portion control measures while still maintaining high-quality dishes for customers'' enjoyment.
Education
No Degree - Culinary Course
Shatec
Singapore12.2008
N-Level - Secondary School (N-Level)
Swiss Cottage Secondary School
Singapore12.2006
No Degree - Primary School
St. Anthony's Primary School
Singapore12.2002
Skills
- Customer service
- Customer relations
- Microsoft excel, ecommerce and social media marketing
- Class 3 driving (Both commercial and private car in auto/manual transmission)
- Entrepreneurial personality
- Employee training
- Business development and administration
- Purchasing and planning
- Staff hiring
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Business Owner
NEW ERA CYCLE LLP
11.2013 - Current
Retail Sales Associate
Rodalink (S) Pte Ltd
01.2013 - 11.2013
Warehouse Worker Cum Driver
Rodalink (S) Pte Ltd
03.2012 - 01.2013
Full Time National Service
Singapore Armed Forces (Navy)
03.2010 - 03.2012
Trainee Cook
Quality Hotel Singapore
01.2009 - 12.2009
No Degree - Culinary Course
Shatec
N-Level - Secondary School (N-Level)
Swiss Cottage Secondary School
No Degree - Primary School
St. Anthony's Primary School
Similar Profiles
Sunil KhadgiSunil Khadgi
Technical Sales Executive at Era Cycle storeTechnical Sales Executive at Era Cycle store
Jodan Chin Wei LiangJodan Chin Wei Liang
(Freelance) New & Used Car Sales Consultant at New Era Automotive Trading LLP(Freelance) New & Used Car Sales Consultant at New Era Automotive Trading LLP
Marwa RawyMarwa Rawy
Software Tester Intern at Emergency Response Alliance (ERA)Software Tester Intern at Emergency Response Alliance (ERA)