EDWIN LER
Summary
Experienced retail professional with 10 years in customer-facing roles, known for adaptability, strong communication, and problem-solving skills. Now seeking to transition into a new industry to expand my experience and skill set. Eager to learn, highly motivated, and ready to take on new challenges.
Overview
10
10
years of professional experience
1
1
Certification
Work History
ISP Field Technician (Freelance)
Firstcom Solution
08.2025 - Current
- Install and maintain ISP equipment (Router, Switch, APs, ONT) directly at customer premises.
- Connect and configure Wi-Fi routers or access points to ONTs.
- Perform basic troubleshooting of router and wireless connectivity issues.
- Assist customers with connecting devices (phones, laptops, smart devices) to Wi-Fi.
- Ensure proper internet functionality before completing the job.
- Provide basic guidance to customers on using and managing their Wi-Fi network.
- Accurately document installation details and escalate issues when necessary.
Sales Promoter
DM Dasher Pte Ltd
08.2024 - 11.2024
- Promote products or services to customers, explain product features and benefits, and answer customer queries
- Maintain up-to-date knowledge of products and services to ensure accurate and effective communication with customers
- Monitor stock levels and communicate with management regarding stock requirements, damage, or discrepancies
- Maintain records of daily sales and promotions, and submit reports to management on sales performance, customer feedback and other relevant information.
- Assist in roadshow events and set ups
PRODUCT SPECIALIST
COURTS SINGAPORE PTE LTD
06.2019 - 06.2024
- Develop knowledge on products and services that the company is offering to customers
- Handle customer enquiries and provide professional advice on products
- To achieve individual sales target
- Follow up with customer on installation & stock deliveries
- Achieve department sales target, goals and objectives
- Assist to monitor sales figures and contribute input for analysis
- Work closely with buyers and merchandisers to ensure the department shines
- Handle customer complaints and authorized to offer remedies on behalf of the department
- Support brand fair or roadshows and any other duties assigned by superior.
- Assisted with demonstrations for Home Appliances and Audio Visuals to showcase functionality.
- Trained and provided coaching to 4 junior team members.
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Logged phone numbers and email addresses to contact customers for follow-ups and to nurture the leads.
- Responded to customer inquiries and provided technical assistance over phone and in person.
- Researched product's technical specifications and accurately communicated information.
SALES ASSOCIATE
GROUPE SEB SINGAPORE PTE LTD
06.2018 - 04.2019
- Managed inventory stocks in store to ensure store have sufficient supplies
- Daily sales entry and stock requisition
- Ensuring counter display are neat at all times
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise
- Built relationships with customers to encourage repeat business.
- Prepared merchandise for sales floor by pricing or tagging.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs
SENIOR MOBILE EXECUTIVE
MY MOBILE SHOP PTE LTD
10.2016 - 06.2018
- Provide personalise service and exceptional expertise for customers
- Handle all aspects of sale including: customer warranties and customer payments
- Interview, recruit and trained new onboarding candidates.
- Offered guidance to consumers on purchasing mobile phone accessories.
- Provided diagnostic estimates for repairs, tracking malfunctions and breakage to draft repair cost estimates
- Increased revenue by upselling additional services or products when appropriate during repair process.
- Enhanced customer satisfaction by efficiently diagnosing and repairing various mobile device issues.
MOBILE EXECUTIVE
LITE MOBILE PTE LTD
09.2015 - 09.2016
- Provide personalise service and exceptional expertise for customers
- Handle all aspects of the sale including: customer warranties, customer payments, pawn and stock taking.
- Develop, maintain and communicate strong, up to date knowledge of wireless products and accessories.
- Enhanced teamwork, collaborated with colleagues to share knowledge and improve overall store performance
- Contributed to a positive work culture by actively participating in team meetings, sharing ideas, and supporting colleagues
- Increased customer satisfaction by providing expert advice on mobile devices and plans.
- Boosted sales performance with personalized recommendations tailored to each customer's unique needs
- Maintained a comprehensive understanding of the latest industry trends, products, and technologies to stay ahead of competitors
- Answered customer questions about products and services, helped locate merchandise, and promoted key items
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Managed efficient cash register operations.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Listened to customer needs and desires to identify and recommend optimal products.
- Prioritised helping customers over completing other routine tasks in store.
Education
GCE N Level - 'N' Level
OUTRAM SECONDARY SCHOOL
10.2011
Skills
- Cash handling
- Inventory tracking
- Customer engagement
- Visual merchandising
- Customer service
- POS system operation
- Product merchandising
- Signage updating
- Equipment installation
- Network connectivity
Certification
3A Driving License Apr 2021
Timeline
ISP Field Technician (Freelance)
Firstcom Solution
08.2025 - Current
Sales Promoter
DM Dasher Pte Ltd
08.2024 - 11.2024
PRODUCT SPECIALIST
COURTS SINGAPORE PTE LTD
06.2019 - 06.2024
SALES ASSOCIATE
GROUPE SEB SINGAPORE PTE LTD
06.2018 - 04.2019
SENIOR MOBILE EXECUTIVE
MY MOBILE SHOP PTE LTD
10.2016 - 06.2018
MOBILE EXECUTIVE
LITE MOBILE PTE LTD
09.2015 - 09.2016
GCE N Level - 'N' Level
OUTRAM SECONDARY SCHOOL
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