EDWAYNE ZULKIFLY
Summary
Driven Lead Sales Associate with proven success in leadership roles and extensive knowledge of digital marketing and public relations. Committed to exceeding goals, working closely with coworkers and closing sales quickly. Expertise in various sales tactics and negotiations.
Overview
5
5
years of professional experience
Work History
SALES TEAM LEAD
TDCX
11.2021 - Current
- Meta Sales Team Lead: Leading the SEA and ID teams for Meta's Accelerate Programme
- Increased sales revenue by implementing targeted sales strategies and team training sessions. Surpassed revenue forecasts by 35% for 3 consecutive quarters.
- Implemented creative incentive programs to motivate team members and drive exceptional sales results.
- Developed high-performing sales teams through regular coaching sessions, skill development workshops, and performance evaluations.
- Meta Marketing Pro: proactively sought out new clients in ANZ through cold calling, providing customized and data driven marketing and communications strategies
- Regularly achieved monthly sales KPI, growing clients revenues by average of 45-56% QoQ.
ACCOUNT EXECUTIVE
SANDPIPER COMMUNICATIONS
05.2021 - 11.2021
- Consistently achieved Tier 1 placements for clients in regional and local publications - Financial Times, Bloomberg, CNBC, The Business Times and CNA
- Exceeded sales targets by identifying new business opportunities and creating customized solutions for clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
SENIOR ANALYST
TULCHAN COMMUNICATIONS
06.2019 - 05.2021
- Managed FTSE350 Accounts - Unilever, Barclays, Santander, J.P. Morgan, Centrica, Marks & Spencer, St. James's Place.
- Delivered accurate financial forecasts by conducting thorough data analysis and research on market trends.
- Championed data-driven decision making by transforming raw data into actionable intelligence for key stakeholders.
MARKETING EXECUTIVE [PART-TIME]
MEDIACORP PTE LTD
11.2018 - 06.2019
- Spearheaded the release of the BRIT Awards 2019, Miss World 2018, Miss Universe 2018 trailers for television and digital platforms
- Developed creative content for CNA's Bicentennial Programmes, Channel 5 and Okto.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
Education
Bachelor of Arts - International Relations
Queen Mary University of London
London12.2018
Skills
- Strategic Planning
- Sales forecasting
- Stakeholder Management
- Project management
- Operational Excellence Management
- Public Speaking
Accomplishments
- 23rd CCAS International Contact Centre Awards 2023 - Nominated to represent TDCX
- TDCX AOPrian of the Month [July 2023] - Team Leader
Languages
English
Malay
German
Timeline
SALES TEAM LEAD
TDCX
11.2021 - Current
ACCOUNT EXECUTIVE
SANDPIPER COMMUNICATIONS
05.2021 - 11.2021
SENIOR ANALYST
TULCHAN COMMUNICATIONS
06.2019 - 05.2021
MARKETING EXECUTIVE [PART-TIME]
MEDIACORP PTE LTD
11.2018 - 06.2019
Bachelor of Arts - International Relations
Queen Mary University of London
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