Edmund Wong Ching Wah
Serangoon North
Summary
Experienced with designing and executing compelling visual displays that attract and retain customers. Utilizes extensive knowledge of brand standards and retail trends to create cohesive and impactful presentations.
Overview
23
23
years of professional experience
Work History
Visual Merchandizer
FairPrice Group
09.2022 - Current
- Plan, execute and monitor seasonal / ad hoc programs during festive / promotional seasons
- Ensuring the strategy is in line with the store’s brand, products, and target market
- Coordinate with external partners and stakeholders to organize the order, shipment and collection of props and accessories
- Generating sketches of visual displays that meet the store’s visual design requirements
- Finalising designs and creating visual displays for display areas
- Oversee the installing and setting up window displays, walkways, counters, and in-store displays
- Ensuring uniformity of displays across multiple store locations
- Liaising with other retail professionals, including buyers, marketing executives, and retail merchandisers, when necessary
- Researching lifestyle and design trends that will inform the visual merchandising strategy
- Using applied skills in visual design and space utilisation to enhance the aesthetic appeal of window displays, walkways, counters, and in-store displays
- Managing of quotations and invoices.
Visual Merchandizer
La Belle Collection
06.2010 - 08.2022
- Conceptualize and propose visual display in accordance to company guidelines
- Designing visual aids; price tags, posters, mailers and arrangement of products
- Designing racks or stands for products
- Sourcing for props and liaise with contractors
- Plan and coordinate with Sales team on visual change
- Liaise with Marketing team in designing ads for magazine
- Performing market research on competitors and current trends
- Doing up planogram for retail stores
- Analyze sales trend and propose strategy to drive sales
- Gather feedbacks and improve visual when necessary
- Conceptualize, design, and set up of booths for exhibitions and events.
Sales Executive
Lush
03.2009 - 04.2010
- Designing visual aids; price tags, posters, mailers and arrangement of furniture in showroom
- Gathering feedback from sales on visual display
- Draw Technical Drawings
- Provide customer service and understand the needs of customers seeking furniture
- Performing sales procedures of offerings.
Sales Executive
333 Pte Ltd
01.2009 - 02.2009
- Provide customer service
- Understanding the needs of customers seeking furniture
- Performing sales procedures of offerings
- Designing visual aids; price tags, posters, mailers and arrangement of furniture.
Junior Designer
Cellini
09.2008 - 12.2008
- Perform assistance designing of furniture, conceptualize designs
- Technical Drawings
- Provide customer service and understand the needs of customers seeking furniture.
Sales Executive
Air division
08.2007 - 08.2008
- Provide customer service
- Understanding the needs of customers seeking furniture
- Performing sales procedures of offerings.
Junior Designer
Air division
08.2006 - 07.2007
- Perform assistance designing of furniture, conceptualize designs
- Catalog design creation
- Technical Drawings
- Alias with marketing team in designing ads for magazine
- Designing visual aids; price tags, posters, mailers and arrangement of furniture
- Sourcing for props and alias with contractors
- Updating sales staffs on visual change.
Junior Designer
Scanply International Wood Products
06.2005 - 07.2005
- Perform assistance designing of furniture, conceptualize designs.
Combat engineer 3rd Sergeant
National Service (Singapore Arms Forces)
12.2001 - 06.2004
Education
Diploma in interior design (Major in Furniture Design) -
Nanyang Academy of Fine Art
06.2006
Diploma in interior design (Major in Furniture Design) -
Nanyang Academy of Fine Art
06.2001
GCE ‘O’ level Cert with 5 credits -
St Andrew Secondary School
12.1998
Primary School Leaving Examination Cert. -
St Andrew Primary School
12.1992
Skills
- Communicated largely with local and foreign students in NAFA who form different project groups to achieve a same goal
- Highly active in CCA events, meeting and activities, allows me to more efficiently communicate
- Worked with many people from educational institutions to working environments to national service Able to work with different people and getting the work done
- Mac OS X
- Microsoft Office
Customer Service
Creative vision
Visual Merchandising
Window displays
Customer experience
Product placement
Cross-merchandising
Space Planning
Color theory
Product display
In-store event promotion
Originality and Creativity
New Store Setups
Pricing and Signage Updates
Remote Video Conferencing
Display Model Assembly
Teamwork and Collaboration
Attention to Detail
Race
Chinese
Contactnumber
+65 9747 9758
Nationalservice
Completed
Availability
1 month notice
Nric
S8006116A
Residentialaddress
Serangoon North Avenue 1 Block 101 #04-803, Singapore, 550101
Personal Information
- Date of Birth: 02/20/80
- Gender: Male
- Nationality: Singaporean
- Marital Status: Single
Awards
- 03/01/07 - 03/05/07, Participation in Platform 2007 during the Singapore Furniture Fair 2007
- 2007, Collaboration with Far East Organization Public seating outside the Soho central
- 2006, SFIC 2nd FLIP Challenge Silver award.
- 2005, SFIC FLIP Challenge Merit award.
- 2004, Class Rep assistant in NAFA
dragon boating and running
dragonboating help me to keep fit and to help me on focusing on the target while working as a team to achiving the goal. Running help me to destress and also clear my mind so I can focus what i want in life.
Timeline
Visual Merchandizer
FairPrice Group
09.2022 - Current
Visual Merchandizer
La Belle Collection
06.2010 - 08.2022
Sales Executive
Lush
03.2009 - 04.2010
Sales Executive
333 Pte Ltd
01.2009 - 02.2009
Junior Designer
Cellini
09.2008 - 12.2008
Sales Executive
Air division
08.2007 - 08.2008
Junior Designer
Air division
08.2006 - 07.2007
Junior Designer
Scanply International Wood Products
06.2005 - 07.2005
Combat engineer 3rd Sergeant
National Service (Singapore Arms Forces)
12.2001 - 06.2004
Diploma in interior design (Major in Furniture Design) -
Nanyang Academy of Fine Art
GCE ‘O’ level Cert with 5 credits -
St Andrew Secondary School
Primary School Leaving Examination Cert. -
St Andrew Primary School
Diploma in interior design (Major in Furniture Design) -
Nanyang Academy of Fine Art
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