Edmund Khoo

Key Accounts Management

• Achieved over 2x Year-over-year (YoY) revenue growth since 2020
• Formulated automated sales reports, demand forecasts and claims reports
• Expanded digital listings from 500 to over 10,000 within 3 months
• Monitor all listings profitability and promotions
• Average revenue growth of 36% YoY sales for Galderma from second month of handover
• Negotiated for e-commerce cross collaboration between brands and customers
• Established SOPs for customer complaints and returns
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Negotiated prices, terms of sales and service level agreements

Fulfillment Centre

• Set up a new ERP Software and an e-Commerce Fulfillment Centre
• Developed new operations workflow and SOPs
• Managed 8 operations and warehouse staffs
• Handled over 3000 orders in 2 days
• Managed e-enabling for customers such as Galderma, Bayer, Ricola and Medic Drugstore
• Achieved over 99.5% fulfillment rate across all platforms by improving inventory allocation algorithm

Business Development

• Opened accounts into 9 platforms between 2020 to 2022.
• Negotiated on trading terms and onboarded Galderma as a new customer

• Developed, planned and executed brand strategies and marketing plans
• Spearheaded thematic brand campaigns and promotions
• Established pricing for local and overseas market
• Planned and managed events
• Oversaw social media and eCommerce growth
• Managed marketing team’s timelines and deadlines

• Planned and managed major B2B events and roadshows
• Conducted product training for staff
• Generated product prices and promotions for channel sales
• Developed, planned and executed marketing strategies
• Acquired new corporate tie-ups to maximize brand awareness
• Planned new NTUC butchery product line-up
• Updated Retail (Ryan’s Grocery) and Company website