Eddy Shu
Long Bay
Summary
- My background across sales, customer service, and supply chain management, I can bring different lenses across parts of the value chain.
- A strong focus for export markets on sales, complex supply chain, and delivering world-class customer experience,
- Cross-functional relationship /Supply Chain /Operation
- With the strong functional and market knowledge for the APAC region on sales, complex supply chain, and delivering world-class supply chain excellence. Customer excellence.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Account Manager
Fonterra Brands
03.2023 - Current
- Drive the development, execution and delivery of value add growth strategies within the Asia Region.
- Lead the execution of Asia strategies to deliver and exceed annual budget targets for revenue, volume and EBIT.
Sales Operations Manager – Global quick service restaurants
Fonterra
10.2019 - 03.2023
- Leading the Sales Operations Executive, including coaching / development
- Leading the development, sale, and implementation of new supply chain solutions, positioning Fonterra to better supply QSR customers
- Support the global sales & account teams to execute the strategic framework maintained for each customer group
- Managing QSR day to day operations issues, focussing on the removal of roadblocks for service delivery to our customers
Key Account Manager
Fonterra Brands NZ
09.2016 - 10.2019
- A vital Sales/ Customer facing role
- Responsible for National Foodservice Channels: Café, Buying Group, Accommodation, Cinemas and B2b service provider
- National beverage and food pricing negotiation
- Accountable for tender / RFP for both existing and new business
- Support customer sales growth and strategy and able to channel/influence internal stockholder for engagement and support
Supply Planning Manager
Fonterra – Global Ingredients NZ
09.2014 - 09.2016
- A vital role that bridge Sales and Supply planning team to ensure supply and demand opportunities are realised at a product level; with the ultimate goal of meeting inventory and working capital targets
Tactical Planner – Protein (Secondment)
Fonterra – Supply Planning
03.2014 - 09.2014
- Long term planning up to18 months for MPC and Casein
- Deliver a feasible and balance plan based on demand, supply and milk
- Responsible to plan and offer Rennet Casein on global diary trading platform
Supply Planner – Consumer
Fonterra – Supply Planning
04.2013 - 03.2014
- Mixed of Long term, short term, and inventory planning for Consumer butter, cream cheese, mozzarella and canned butter
- Involved with Artwork/ Packaging changes
- Ensure it is aligned with production plan
Account Executive
Fonterra- Global Sales Domestic
04.2012 - 04.2013
- Support Supply Planning Manager for long term warehouse replenishment planning
- Support Account manager for sales query, generate contract and resolve day to day operation/order fulfilment issue
Operational Planner for Skim Milk Powder
Fonterra – Optimisation, Trading and Sourcing
10.2010 - 04.2012
- Short term planning for Skim Milk Powder Portfolio- yearly Stock300,000MT
- Balance short term plan1-3 months based on customer demand and supply signal from master planner
Customer Service Executive - South East Asia
Fonterra – Customer Service
08.2008 - 10.2010
- Support Sales manager for day to day operation- key Customer FrieslandCampina with10 destinations
- Maintains the relationship, co-ordinates and ensure the order moves smoothly through different parts of the supply chains
Education
Bachelor of Commerce - International business and Marketing
University of Auckland
01.2006
7th form Bursary - undefined
Westlake Boy High School
01.2003
Skills
- Key Account Management / Account growth Identifying new business and developing the sales strategy to drive profitable sales growth
- Negotiation & Contract management Highly experienced in dealing with global/ regional tender through B2b sales across both ingredients and food service channels
- Supply chain excellence Wealthy knowledge of export markets, especially around North and South Asia Markets
- Communication skills – internal and external customer focus Exceptional networking skills with all parts of the supply chain Excellent planning and coordinating skills make all the necessary contacts to achieve the best outcome Fluent speaking in both Mandarin and English
Accomplishments
- Successfully won Asia Pizza Hut cheese tender via demonstrating assured supply, value added services. As a result, secured three years cheese supply agreement, maintained all existing share of wallets across 13 countries in Asia plus the new market of Japan.
- Successfully delivered supply strategy and lifted global McDonald’s supplier performance measures from the score of 65% to 95% within two years. Helped the sales team win additional share of wallets as we demonstrated our strong supply chain performance.
- Assured supply with minimum supply disruption. Despite the global shipping disruption and fluid demand driven by COVID, we managed to maintain the schedule integrity rate (DIFOT) at 60% above the global schedule integrity rate of 40%.
Certification
CPIM- Certified Planning & Inventory management
LNGG
Fluent English and Mandarin
Hobbies and Interests
I have the passion and in love with golf and snowbading., I am also an outdoor person, love travelling and adventure.
Timeline
Regional Account Manager
Fonterra Brands
03.2023 - Current
Sales Operations Manager – Global quick service restaurants
Fonterra
10.2019 - 03.2023
Key Account Manager
Fonterra Brands NZ
09.2016 - 10.2019
Supply Planning Manager
Fonterra – Global Ingredients NZ
09.2014 - 09.2016
Tactical Planner – Protein (Secondment)
Fonterra – Supply Planning
03.2014 - 09.2014
Supply Planner – Consumer
Fonterra – Supply Planning
04.2013 - 03.2014
Account Executive
Fonterra- Global Sales Domestic
04.2012 - 04.2013
Operational Planner for Skim Milk Powder
Fonterra – Optimisation, Trading and Sourcing
10.2010 - 04.2012
Customer Service Executive - South East Asia
Fonterra – Customer Service
08.2008 - 10.2010
7th form Bursary - undefined
Westlake Boy High School
CPIM- Certified Planning & Inventory management
Bachelor of Commerce - International business and Marketing
University of Auckland
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