Eddie Au

• Cultivated and developed strategic partnerships to build assigned territory.
• Maximized coverage through new Route to Market initiative within the regions to penetrate and increase sales revenue.
• Facilitated channel engagement to understand constant changes of business dynamics, develop partner's strategy and guide country to achieve partner's goals and objective.
• Adopted and implemented optimized tool usage among Sales and cross functional teams to deliver business results.
• Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Create new solution offering to drive business sales incremental, increase brand awareness.
• Lead, plan, develop and execute key motivator initiatives for partners to drive YoY growth.
• Plan, enhance, enablement partner's skillset and mindset
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Collaborated cross-functionally team to streamline and optimize processes and increase efficiency.
• Achievement
  FY22 YoY +13% , FY23 YoY +24%
• Leadership Training - Trailblazer Winning Team

• Strategize, plan and execute Go to Market strategy for new product portfolio
• Identify, recruit and onboard new partners
• Forge strong business relationships with local sales and channel partners to build a long-term partnership as they represent the company’s voices in the local markets.
• Provide partner enablement, sales and product enabling sessions to skill up capabilities.
• Monitored sales partners’ performance analyzed sales data to ensure partners' vitality and business polarity.
• Achieved profitability goals by developing and implementing all commercial activities
• Captured new customers by optimizing business strategies and launching product bundling with services to diversify offerings.
• Compiled product market and customer data to forecast accurate sales and profit projections.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Collaborated with marketing, products, operations, and other business development executives to create best practices sales initiatives.
• Presentation to key customers of solution offerings and conducting webinars to customers.
• Met and exceeded targets and growth metrics.
• Achievement
• FY18 YoY +135%, FY19 YoY +45%

• Lead and coach subsidiaries in B2B sales approach
• Change management of B2B sales concept: from Innovation to Evolution
• Lead, develop and manage Global and Regional Account
• Develop PRT B2B Enterprise Strategy for South East Asia & Oceania Region
• Development of Regional Channel MPS
• Develop Samsung Smart Office PRT Concept
• Develop and manage Enterprise Solution approach and portfolio
• Develop and manage regional Nuance and PrinterOn strategy
• Develop and increase subsidiaries' mindshare to grow share of wallet through SaaS and solution approach
• Develop Direct Sales Business and Methodology
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.

National Relationship Manager, Business Manager, Alliance Manager

Tasking of 3 Roles

Alliance Manager

• Strategize, establish and promote SI alliance business
• Manage KPI and targets for alliance revenue
• Generate, grow and maintain new revenue stream
• Develop and recruit new alliance partners

National Relationship Manager

• Lead, develop and manage Selected Regional Major Account end to end to regional closure
• Train team Managers and Sales team in developing regional account business
• Including core functions listed below: National Relationship Manager

Business Manager

• Manage a team of Client Managers focusing on growing and developing Enterprise Global , Regional and Local Major Account business.
• Key Major Account Strategies and development planning
• Including core functions listed below: Business Manager

Achievement

• Regional Top GMA Award FY’12
• S-RMA Regional Account Expansion & Contribution To Sale In Most Countries FY’13

• Ricoh Global Services Singapore
• Lead and develop key strategies in developing, increase Share of Wallet and penetrate into Global, Regional and Local Enterprise Account
• Manage KPIs and increase share of wallet
• Coach and guide account managers in developing regional and global business
• Lead and manage regional cross border business opportunity
  Business planning of key initiative for Major Account Group

• Team Manager of Key Account Managers
• Management of strategic enterprise vertical account in FSI, Retail, IT and Hospitality
• Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
• Implement effective vertical strategies, selling programs and initiatives and identified areas requiring improvement.
• Execute business plans to further strengthen and maximize territory sales and profits.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Assisted with hiring process and training of new employees.
• Development of staffs’ skill set and manage team KPI and sales targets
• Achievement
  100% Achiever M-Club – Manager Award FY’10 for achieving 100% targeted revenue
  1st Runner Up for 1st Ricoh Regional Value Proposition Conference Contest

• Generated new business of zero based account through effective prospecting, telemarketing, territory planning and relationship building.
• Manage a profile of Enterprise Major Account customers.
• Increased B2B territorial share by driving new market penetration strategy, end to end product portfolio to address emerging customer and industry needs.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Achieved or exceeded company-defined sales quotas.
  
• Achievement:
  Top Quarterly Major Sales Award April to June 08
  Top Quarterly Major Sales Award Jan to Mar 09
  Most Monthly Top Major Account Sales Award FY’08
  Million Dollar Club Award FY’08

• Management of corporate account customers
• Develop and manage portfolio of property listings rental and sales in the private properties segment.
• Advisor for property investment for overseas buyers
• Manage and assist expatriates relocation into Singapore.