Edbert II Velasco
Summary
Results-driven retail professional with over 15 years of experience in the retail industry, specializing in buying, merchandising, and operations. Proven track record in both luxury retail management and cross-border merchandising, with over 4 years of progressive experience as a Buyer. Adept at planning and executing seasonal product selections, managing inventory, and driving sales across multi-store operations. Skilled in purchasing and procurement processes, with a strong ability to align buying strategies with brand objectives and market demand. Demonstrated leadership in managing the Men's Department across Singapore and Malaysia, optimizing stock flow, and enhancing sales performance through data-driven decisions and strategic product movements. Self-motivated, detail-oriented, and committed to delivering consistent results in fast-paced, customer-focused environments.
Overview
17
17
years of professional experience
Work History
Store Manager
Fauré Le Page (FJ Benjamin)
05.2024 - 05.2025
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Rotated merchandise and displays to feature new products and promotions.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
Buyer
FJ BENJAMIN - SUPERDRY
05.2019 - 04.2024
- Communicated with vendors regarding inventory needs.
- Tracked inventory shipments and prepared spreadsheets detailing item information.
- Maintained key item stock levels and wrote or expedited purchase orders.
- Maintained complete documentation and records of all purchasing activities.
- Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
- Removed poor performing items from future buys.
- Conferred with sales and purchasing to match customer preferences.
- Generated reports detailing sales trends and store performances.
- Traveled internationally 4 times per year to observe newest trends and make proactive buying choices.
Merchandising Executive
FJ BENJAMIN - SUPERDRY
05.2016 - 04.2019
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Monitoring weekly in-store promotion and recommend to team which promotion is best base on historical data.
- Monitoring category margin, sell through and run rate to ensure maximizing opportunity by maintaining at least 70% margin for key category.
- Review season performance and highlight those category with potential growth for future buy.
- Participate in store annual stock take and and do necessary stocks adjustment base on physical stocks count. (approve by brand head)
- Stock Consolidation and allocation efficiently and effectively.
Store Manager
FJ Benjamin - SUPERDRY
11.2014 - 04.2016
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Ensure to meet store target by month, quarter target and fiscal year target. Achieving 4 Million sales in the 1st FY.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
- Minimizing inventory lost.
Assistant Store Manager
FJ BENJAMIN - GAP
11.2008 - 10.2014
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Supervised and evaluated staff, enabling them to improve skills, achieve daily objectives and attain advancement.
- Involve in the store discussion on achieving the monthly target.
- Ensure replenishment are done properly to maximise sales.
Education
Bachelor of Science - Financial Accoounting
University of Nueva Caceres
Naga City Philippines10.2008
Skills
- Clientele
- People management
- Brand Oriented
- Wholesale Merchandise Buying
- Trend Monitoring
- Quality Specifications Adherence
- Ordering and Purchasing
- Seasonal Promotions
- Sales Records Analysis
- Merchandise Selection
- Microsoft Excel
Timeline
Store Manager
Fauré Le Page (FJ Benjamin)
05.2024 - 05.2025
Buyer
FJ BENJAMIN - SUPERDRY
05.2019 - 04.2024
Merchandising Executive
FJ BENJAMIN - SUPERDRY
05.2016 - 04.2019
Store Manager
FJ Benjamin - SUPERDRY
11.2014 - 04.2016
Assistant Store Manager
FJ BENJAMIN - GAP
11.2008 - 10.2014
Bachelor of Science - Financial Accoounting
University of Nueva Caceres
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