Farah Liyana Binte Normal

• Regional transversal transformation for “#1 Beauty Tech Company”
• Performed current state analysis and Identified opportunities in go-to-market execution of strategic tools across region; implementation of the tool across 4 markets to increase strategic alignment and drive impactful changes.

Data Transformation for the regional Chief Data & Analytics Officer (CDAO) team

• Assessment and propose a framework for evaluating analytic solutions across the region
• Allow for strategic end-to-end prioritization of analytics products by creating and integrating ServiceNow, SharePoint, and Power BI to processes.
• Increase engagement and sharing across data community across 8 markets through community newsletters and townhalls; implementation of Adobe campaign monitors an average of 12% CTR.

Evaluate the performance of analytics products for regional Data Governance

• Assisted in scoping of analytics products with performance analytics led; identified and evaluated value and potential opportunity gain through quantifiable uplifts in a live test
• Propose an enhancement to the current methodology of assessing data readiness for analytics products; by creating an automated POC of report on Power BI, and training materials for use

Data Scientist in a team creating an analytics tool, which optimizes product sales across Ecommerce

• Shorten time for analysis, standardised technical and business metrics and created tool kits to allow for development of product across 2 live market tests in Q4 & Q1.

Project governance and coordination in the execution of plant design for a wastewater treatment facility, with a $8.8 million project tender

• Owned work stream in the mapping process and risk analysis of tasks for project clearance
• Facilitate and chair management, EHS and design meetings; such as progress meetings, risk register and HAZOP workshops
• Managed project governance by coordinating equipment vendors and subcontractor documentation to align with client & government specifications.