• Founding member for OneSignal APAC (1st employee) and responsible to build the team in APAC to start from zero. Focus on Partner Co-system and Sales across Asia.
Achieved 103% of 2023 / 120% of revenue target, grow 300% in partner coverage and over 40% of new business sales and opportunities with partner support.
• One of the founding members of Emarsys APAC and pioneer to build the SEA team.
Played an important role and grow together with the business from 10 employees in the beginning to today with 100 employees across 3 regional offices. Company was successfully acquired by SAP.
• Successfully identified and secured the right customer pool and grow Emarsys business from a < US$100K annual turnover to >US 10 million business in few years’ time.
• Top performer who is well recognized by our C-Suite to Business Development Leaders. Being promoted from a Sales Manager – Sales Team Leader – Regional Sales Director.
• Developed a regional team to drive sales around the region with cross functional operations and growth cycle.
• Over 14 years’ Customer Data / Customer Engagement/ Digital Advertising / Online Marketing / Regional Strategic Planning/ Business Operations / Sales Management / Solution Selling / Partnership experience. I am aimed to play an integral role in business growths and provide strategic consultancy to clients and partners.
• Responsible for driving and implementing key commercial strategies and operational initiatives aimed at enhancing the effectiveness & success of the Sales & Partnership organization.
• My strengthen is to have a combination of focus and flexibility, as well as a willingness to play an active role to create cross group collaboration and synergies with internal and external stakeholders.
- 1st employee in APAC build up the regional team from zero (e.g. build up partnership / reseller network, office set up, HR solution for operations, hiring etc.)
- Responsible for P&L / Sales Forecasting (Overachieved target in both 2022 and 2023)
- Develop and execute against comprehensive territory
- Plan and execute territory plan
- Managing Partnership team
Build partner eco-system from ground up covering Tech Partner, Resellers, Service partners, consultancy, agency, investors network across APAC
(30% revenue contribution from Partnerships)
- Working closely with Partners on Marketing Plan, Coaching on Sales Strategy, directly involve in key enterprise & government projects.
- Promote OneSignal brand and be the speaker in multiple events across Asia.
- Work closely and line up with global resources with internal/external parties
- Responsible for P&L / Sales Forecasting
- Develop and execute against comprehensive territory
- Plan and execute territory plan
- Managing Partnership team – drive strategy on building Partnership (Technical / Recruitment partners) in APAC
- Work closely and line up with global resources with internal/external parties
- Leading Sales Team for delivering key outcomes including KPI
and revenue target
- Develop and execute against comprehensive territory
- Design and deliver go to market strategies
- Work closely and line up resources with internal/external parties (e.g. Presales, Internal Sales, Management, Partners, Sales Program, and Marketing etc.)
- Sales Forecasting
- 1st employee in APAC build up the regional team from zero
- Responsible for P&L / Sales Forecasting
- Develop and execute against comprehensive territory
- Plan and execute territory plan
- Managing Partnership team – drive strategy on building Partnership (Resellers / Technical partners/ Consultancy) in APAC
Key Contribution:
1) One of the Pioneer to set up Singapore office
Pioneer to open and develop Singapore & Malaysia market
- 2013(Global Top Sales – Rank 4) achieve over 100% of Target
- 2014(Global Top Sales – Rank 3) achieve over 100% of Target
- 2015(Global Top Sales – Rank 6) achieve over 100% of Target
(Contribute USD 2 million New Business ARR from Singapore and Malaysia market include logos SPH, Canon, Shiseido, Bodyshop, Berjaya Group, Genting Group etc.)
2) Pioneer to open and develop Indonesia market
2016 Emarsys Global Best Sales Team Award (Achieve 120%+ sales team target)
(Contribute USD 2 million New Business ARR from Indonesia market include logos – JD.ID, Gojek, Matahari Mall, Blanja, Bukalapak etc.)
3) Pioneer to open and develop Thailand market (Achieve 90%+ sales team target)
(Contribute USD 1m New Business ARR from Thailand market include logos - Central Group, 7-11, Com7, Nok Air etc.)
Duties: - Leading Sales Team for delivering key outcomes including KPI
and revenue target
- Develop and execute against comprehensive territory
- Design and deliver go to market strategies
- Work closely and line up resources with internal/external parties (e.g. Presales, Internal Sales, Management, Partners, Sales Program, and Marketing etc.)
- Sales Forecasting
- Handle both new and existing clients
- Prepared and presented proposals and quotations to clients
- Hunter both new and existing clients
- Prepared and presented proposals and quotations to clients
- Control the whole sales process from prospecting till deal closed
- Tendering and project management
- Handle both new and existing clients
- Prepared and presented proposals and quotations to clients
- Managed customer orders from sales to delivery
- Handle both new and existing clients
- Prepared proposal, quotation and made presentations to clients
- Managed customer accounts and orders
MS Office(MS Word , MS Excel, MS PowerPoint, MS Access)
2003 - 2006 Lingnan University (Hong Kong)
Bachelor of Business Administration (Degree) - Major in Marketing Management