Jonathan Yeung
Singapore,North East
Summary
Results-driven marketing professional with 8+ years of experience leading digital campaigns, e-commerce strategy, and brand development across consumer and service sectors. Skilled in SEO/SEM, CRM management, and cross-platform advertising. Adept at leveraging AI-driven tools and automation to optimize marketing efficiency and decision-making.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Driver / Administrative Support
Hyundai Construction & Engineering
05.2025 - 11.2025
- Supported senior management in logistics and administrative coordination while enhancing workflow efficiency through data tracking in Excel.
- Pursued professional upskilling in AI and automation tools to integrate data-driven thinking into future marketing strategies.
Founder & Marketing Director
Wasch Dunamis LLP
01.2023 - 12.2024
- Founded and led a retail e-commerce brand specializing in household cleaning products.
- Directed end-to-end digital marketing campaigns across Shopee and Lazada, achieving consistent month-over-month revenue growth.
- Designed brand identity and positioning, boosting customer engagement and repeat sales.
- Managed P&L, budgeting, and vendor negotiations to ensure profitability and operational efficiency.
- Streamlined procurement and fulfillment processes, enhancing delivery timelines and customer satisfaction.
- Tech stack: Shopee, Lazada, Canva, Excel, Meta Ads, Google Analytics
Marketing Coordinator – Sales Executive – Operations Executive
AOX Pte Ltd
02.2017 - 12.2022
- Developed and executed marketing campaigns that increased lead generation by 50% and conversion rates by 20%.
- Implemented SEO and SEM strategies to enhance digital visibility and sales growth.
- Led migration from MYOB to Odoo CRM, improving customer tracking and retention efficiency.
- Drafted and submitted award applications, resulting in recognition including Singapore Good Design Award and Influential Brands Award 2018.
- Supported product development and pricing strategy for the Compac series dispenser, AOX’s top-selling product within two months of launch.
- Tech stack: Odoo CRM, MYOB, Google Ads, Excel, Social Media Platforms
Financial Consultant
AXA Financial Group
05.2016 - 12.2016
- Conducted client financial assessments and developed tailored investment strategies.
- Ensured compliance and accuracy in all documentation and advisory presentations.
Financial Assistance Manager
Ministry of Social and Family Development
09.2010 - 08.2015
- Managed 100–120 case files monthly, ensuring compliance and precision in data documentation.
- Led the Business Continuity Program at Bukit Merah SSO, improving operational preparedness.
Education
Basic Diploma - Business Accountancy
London School of Business And Finance
Singapore09.2022
Bachelor of Arts - Psychology
Nanyang Technological University
Singapore01.2010
Skills
- Digital Marketing: SEO/SEM Social Media Campaign Strategy Google Ads Analytics
- Operations & Tools: Odoo CRM Excel Dashboards AI Tools (ChatGPT, Coze, Odoo, Vidu)
- Leadership & Soft Skills: Strategic Planning Team Leadership Vendor Negotiation Communication
KEY QUALIFICATIONS
- Directed multi-channel marketing strategies, driving double-digit growth in online engagement and sales.
- Experienced in end-to-end brand management — from market research and positioning to campaign execution.
- Proficient in performance analytics, CRM migration, and digital automation for lead generation and retention.
- Strong leadership, vendor management, and P&L oversight with a focus on data-informed decisions.
- Upgraded skills in AI-powered workflows, content optimization, and predictive analytics.
Certification
- Google Ads Fundamentals | Meta Blueprint (in progress)
- AI Workflow Tools (ChatGPT, Coze, Vidu, Jimeng, Kling)
- Microsoft Office Suite | Google Workspace
LANGUAGES
English (Fluent)
Mandarin Chinese (Fluent)
Cantonese (Conversational)
Timeline
Driver / Administrative Support
Hyundai Construction & Engineering
05.2025 - 11.2025
Founder & Marketing Director
Wasch Dunamis LLP
01.2023 - 12.2024
Marketing Coordinator – Sales Executive – Operations Executive
AOX Pte Ltd
02.2017 - 12.2022
Financial Consultant
AXA Financial Group
05.2016 - 12.2016
Financial Assistance Manager
Ministry of Social and Family Development
09.2010 - 08.2015
Basic Diploma - Business Accountancy
London School of Business And Finance
Bachelor of Arts - Psychology
Nanyang Technological University