Summary
Work History
Education
Skills
Languages
Timeline
Websites
Personal Information
References
Overview
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DR. SOON HUAT (JULIAN) LIM

DR. SOON HUAT (JULIAN) LIM

Singapore

Summary

Successful Regional Account Director with experience engaging customers proactively to promote products and services, enhance profits and drive client satisfaction. Significant track record with both traditional and digital marketing strategies. Gifted communicator, negotiator and group manager.

His experience spans a broad range of industry sectors, including banking, government, education, healthcare, and telecommunications service providers throughout the region. In addition to this, he has over 20 years of experience in Telecoms sales, having sold a wide range of OSS/BSS, VAS, and Network Solutions. Over the course of his career, he has worked with major companies in the ICT field, including Oracle, Amdocs, Comverse, WaveNet, Jinny Software, Orga Systems, ZTE, Lityan Systems, and Siemens.

Julian holds an EDBA (Business Management) from North Borneo University College, an MBA (Business Management) and a BSc (Operations Research, Statistics, and Management) from Universiti Sains Malaysia. His professional certifications include Associate Cloud Operations, Associate Developer, Associate Architect, and Professional Architect. He is preparing to achieve his goal of attaining the Abbot World Marathon Hall of Fame, so keep an eye out for him at marathons worldwide.

Work History

Vice President APAC

Spectrum Effect
09.2021 - 06.2023
  • Automated RF Interference Analytics solution
  • Responsibilities: Sales & Management of the APAC region.

Account Director

Oracle Corporation Singapore Pte Ltd
01.2017 - 08.2021
  • World No.2 largest IT corporation
  • Account Director - SAGE (ASEAN) Responsibilities: Sales & Management of selected accounts in Myanmar, Cambodia & Laos
  • Achievements: FY 2017 - achieved 265% against target.

Sales Director APAC

Amdocs Singapore Pte Ltd
07.2015 - 01.2017
  • A provider of software and services to communications, media and entertainment service providers in more than 80 countries
  • Sales Director APAC Singapore (M1 & StarHub), Malaysia (Maxis, Celcom & Time.Com) & other accounts in Cambodia, Laos, Brunei & Myanmar Responsibilities: Sales & Management of selected accounts in Singapore & Malaysia and New Business Unit (NBU) in Laos, Myanmar, Cambodia and Brunei
  • Generation and development of opportunity strategy
  • Improvement of sales pipelines in the region especially new accounts
  • Build and orchestrate the Sales Pursuit Team for each account
  • Relationship building
  • Achievements: Secured and collected the PO for Celcom Kenan maintenance that was outstanding for 9 months - USD1.45M
  • Total of 6 others POs related to Maxis Utiba and KC1 solution amounting to about USD600,000
  • Part of Maxis Digital Transformation team (USD80M - Oct 2016)

Director - APAC

Wavenet Pvt Ltd
05.2013 - 04.2015
  • Widely renowned mobile solution company in the area of Mobile Messaging, Voice & Video VAS and Roaming and International Calling Solutions
  • Director - APAC Responsibilities: - Overall Management of Wavenet in APAC (Span across from India to the Pacific Islands)
  • Establishment of channel and project partnership for all countries in APAC
  • Leading change management efforts in the area of Sales & Marketing
  • Establishment of corporate policy and processes in the area of Sales & Marketing
  • Responsible for P&L of APAC region
  • Achievements: - Re-vitalized the Alcatel-Lucent India relationship leading to Indian Air Force SMSC & MMSC order and Indian Army CDMA order
  • Secured Vini (Tahiti) SMSC expansion, SMSC Redundancy license and SMSC upgrade project
  • Managed to expand the USSD & Missed Call Alert in CamGSM (Cambodia) with larger order then originally sold in
  • Further sell in Fusion Studio, FDA, Outbound Dialler, VMA, IVR and MCA enhancement
  • Established OEM partnership with ALU, IBM, Ericsson, HuaWei, Oracle and FPT
  • Won the very first Telenor account, DTAC in Thailand for USSD replacement RFP for USD900,000
  • Won Call Conference project in DTAC
  • Won the very first SingTel group project in AIS Thailand for IVR replacement RFP for USD1,200,000.

Vice President Sales - APAC

JINNY SOFTWARE LIMITED
10.2011 - 04.2013
  • Widely renowned mobile solution company in the area of Mobile Messaging, Call Completion, Mobile Advertisement and Vas & VoIP over Mobile Broad Band (Vavoomb)
  • Vice President Sales - APAC Responsibilities: - Overall Sales & Marketing Management of Jinny Software in APAC
  • Establishment of channel and project partnership for all countries in APAC
  • Achievements: - Managed to build up a substantial pipeline for 2012 for new accounts in APAC
  • Secured six new accounts with Vavoomb pending demo of solution
  • Managed to swap out HuaWei FDA in HCPT on June 2012, thus expanded scope of Jinny SMSC
  • (USD2.3M) Won the very first new account since 2007 for SMSC, MMSC, USSD and RBT in Telin Timorleste (wholly owned company to PT Telkom (Telkomsel)) (USD0.9M) Managed to secured upgrade and expansion of MMSC in Celcom (USD350K) in 2012
  • Won the very first new account in Myanmar under Ooredoo new greenfield license awarded in June 2013 (USD0.9M)

International Sales Director - ASIA

ORGA SYSTEMS (ASIA) SDN BHD
03.2008 - 09.2011
  • World leader in Real-Time Convergence Billing
  • Product range - Real-Time Convergence Billing, Virtual Voucher System, wIQ VAS Platform, CCP, SCP, NGCP, OVMS, Real-Time Bonus & Loyalty Management System and other Value Added Services Applications
  • International Sales Director - ASIA Responsibilities: - Set up of the Orga Systems 7th subsidiary office in Malaysia as regional hub for Asia
  • Overall Sales & Marketing Management of Orga Systems in Asia - except Australia
  • Establishment of channel and project partnership for all countries in Asia
  • Establishment of direct contact to C-Level and all OSS/BSS management in SEA
  • Achievements: - Won the very first Purchase Order for Orga Systems in the APAC region - Vodafone Fiji
  • Managed to shortlist Orga Systems into the world largest OSS/BSS tender - Telkomsel
  • Managed to established Orga Systems reputation among all Tier 1 & 2 GSM / Fixed Line operators in South East Asia
  • Managed to influence Orga Systems technical specification in RFP for many telecommunication companies
  • Managed to shortlist Orga Systems into Nepal Telecom Real-Time Convergence Billing tender in Jan 2011
  • Move from H2 position to L2 in Feb 2011
  • Earned a respectable business rapport with Telcos in countries like Malaysia, Cambodia, Singapore, Thailand, Brunei, Vietnam, Nepal, Philippines and Indonesia.

Deputy Country Manager - Malaysia

ZTE (MALAYSIA) CORPORATION SDN BHD
11.2006 - 02.2008
  • Global leader in Telecommunication end to end networking, solutions and terminal equipment
  • Product range - GSM, 3G, WiMax, GEPON, OPTICAL, DSLAM, MSAN, VOIP, IPTV, HANDSETS, NEXT GENERATION NETWORK, CDMA AND CPE
  • Deputy Country Manager - Malaysia Responsibilities: - Overall General Management and Sales & Marketing Management of ZTE in Malaysia - Deputy Country Manager of Malaysia
  • Re-establishment of channel and project partnership for all accounts with exception of Telekom Malaysia Berhad account
  • Achievements: - Secured and implemented successfully a USD2M DWDM contract with Time.Com
  • Secured a total of USD22M contract in Microwave with UMobile (green field 3G operator) (Mar 2007) Secured and managed a USD5M contract on HSDPA modem with Maxis on a yearly basis
  • Awarded the Best Team Leader Award 2007 by management of ZTE
  • Awarded the Best Contributor 2008 by management of ZTE.

Sales Director

TRISILCO FOLEC SDN BHD
05.2005 - 05.2006
  • Telco Network Enhancer & System Integrator Sales Management & Business Development of Malaysian, Indonesian, Vietnam, Cambodia & the Philippines market
  • Sales Director (One Year Contract) Responsibilities: - Overall Sales & Marketing Management of the Trisilco Group of companies in Malaysia, Indonesia, Vietnam, Cambodia & the Philippines - full responsibility of company top-line
  • Re-engineering of the entire business scope and direction for the Trisilco Folec Malaysian office
  • Achievements: - Salvage and renewed business relationship with Maxis & DIGI
  • After which, TF continued to be the preferred partner for Maxis & DIGI in the area of full turnkey contractor
  • Managed to shortlist TF in the Metro-E tender in Telekom Malaysia (RM184M) - pending results
  • Managed to shortlist TF & NBG Comm (Nadzmi Business Group Comm) in the NGN (Class 5) tender in Telekom Malaysia (RM140M & RM126M respectively) - pending results
  • Secured and implemented RM5M Harris Microwave business with Maxis
  • Secured and implemented RM4M Harris Microwave business with SNS - Telekom Malaysia.

General Manager

LITYAN SYSTEMS (S) PTE LTD
03.2003 - 12.2004
  • System Integrator of telecommunication for Oil & Gas in Russia Business Development for telecommunication within all Telcos in Russia
  • General Manager Responsibilities: General management functions for the entire company with focus on Business Development & P&L functionality
  • Achievements: - Secured a USD2.4 Million Trunking Radio contract with Gazprom within a period of less than 6 months in Russia
  • (9th Oct 2003) Secured and implemented a total of USD 960,000 miscellaneous contracts with Gazprom as of to-date
  • (16th Apr 2004) Secured a USD7.0 Million Radio Microwave contract with Gazprom on 29th July 2004 for the region of Petrov-Frolovo
  • This is the first contract for NEC radio MW ever in Gazprom after pursuing for more than 10 years
  • Secured a total of USD50M for network expansion for Gazprom through integration of 12 sub systems.

Head of I&C (Information & Communication)

SIEMENS AG REPRESENTATION CAMBODIA
06.1999 - 02.2003
  • A newly set up representative office of SIEMENS AG in Kingdom of Cambodia Based in Cambodia Head of I&C (Information & Communication) Responsibilities: - General management of ICN (Information Communication Network) and ICM (Information Communication Mobile)
  • Business development activities for Siemens in Cambodia for all areas of Telecommunications - Mobile Phone, Pabx, WLL Terminals & Payphone, Wired Network Products (Switches & Fiber Optic Products), Internet Broadband Products, Transmission Products (Microwave & Fiber Optic) and GSM Mobile Equipment (MSC & BSS)
  • Overall Key Account Management: CamGSM Co., Ltd (Mobitel) (GSM 900) Cambodia Samart Communications Co., Ltd (Casacom) (GSM 900) Cambodia Shinawatra Co., Ltd (Camshin) (GSM 1800 & WLL) Cambodia Mobile Telephone Co., Ltd (Camtel) (Amps 800 Þ GSM 1800) Camintel (Fixed Line) Ministry of Post & Telecommunication Cambodia (MPTC) (Fixed Line) Achievements: - Secured first ever project for Siemens with Mobitel on July 1999 - Projects with Mobitel include Supply and Install of Fiber Optic Products, Fiber Optic Transmission Equipment
  • Secured a total of USD3.2 Million worth of projects with Camshin - Projects include Database Software, MSC Feature Software, Microwave Transmission and Mobile Base Stations
  • Secured and signed the first ever EWSD (PSTN Switch) contract in Cambodia with Camintel with a contract value of USD1.7 Million
  • Secured and implemented successfully the first ever Siemens Mobile Phone joint promotion with Mobitel
  • (Mobile Phone Sales - Fiscal year 99/00: USD2 Million and Fiscal Year 00/01: USD3.5 Million) Started the first ever Siemens Mobile Phone Service Center and Showcase for Indochina in Phnom Penh
  • Developed Siemens Pabx distribution channels for Cambodia
  • Secured a contract with Electric DeCambodge through smart partnership with Kurihara for supply of Siemens switch gear with a value of USD1.0 Million.

Professional Training

ASIA CONTROL SYSTEMS IMPAC (M) SDN BHD
06.1987 - 11.1992
  • Change Management / Business Turnaround / Business Re-Engineering Company
  • Joined as Access Specialist & Consultant
  • Access Specialist / Training Specialist Responsibilities: - Conducted training needs analysis
  • Designed and developed curriculum for training for the client
  • Achievements: - Conducted around 60 executive seminars throughout my tenure with IMPAC.

Consultant

ASIA CONTROL SYSTEMS IMPAC (M) SDN BHD
06.1987 - 11.1992
  • Responsibilities: - Assisted chief analysts in total organizational analysis
  • Behavioral analysis
  • System analysis
  • Statistical analysis
  • Assisted Project Directors in productivity improvement projects
  • Designed and developed plans for the client in the area of sales and production
  • Executed and implemented the above mentioned on to shop floor
  • Developed and implemented reporting system for the client
  • Achievements: - Promoted to the designation of Project Director in five months
  • (November 1987)

Education

Executive Doctor of Business Administration -

North Borneo University College
07.2021

Master of Business Administration -

Universiti Sains Malaysia
06.2010

Bachelor of Science - Operations Research, Statistics, and Management

Universiti Sains Malaysia
04.1987

Microsoft Azure Certified: Azure Fundamentals -

Microsoft Azure
08.2020

Oracle Cloud Infrastructure Developer 2020 Associate -

Oracle
08.2020

Oracle Cloud Infrastructure 2019 Architect Professional -

Oracle
07.2020

Oracle Cloud Infrastructure 2019 Cloud Operations Associate -

Oracle
07.2020

Oracle Cloud Infrastructure 2019 Architect Associate -

Oracle
06.2020

Oracle Autonomous Database Cloud 2019 Certified Specialist -

Oracle
05.2020

Oracle Cloud Infrastructure Foundations 2020 Certified Associate -

Oracle
05.2020

Skills

  • Autonomous Database
  • Oracle Database
  • Cloud Infrastructure
  • Cloud Platform as a Service
  • Data Analytics
  • Direct Sales
  • International Sales
  • Communication and Negotiation
  • Customer Relations
  • Goal Oriented
  • Highly responsible and reliable
  • Business Development
  • Goal Setting and Achievement
  • Sales Process
  • Strategic Planning
  • Relationship Building
  • Sales Projections
  • Lead Identification and Generation
  • Market Trend Analysis
  • Business development and planning
  • Territory Growth
  • Account Acquisition
  • Solution selling
  • Sales Quota Management
  • New Business Development
  • Account relationship management

Languages

English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)
Chinese (Mandarin)
Intermediate (B1)
Chinese (Hokkien)
Bilingual or Proficient (C2)

Timeline

Vice President APAC

Spectrum Effect
09.2021 - 06.2023

Account Director

Oracle Corporation Singapore Pte Ltd
01.2017 - 08.2021

Sales Director APAC

Amdocs Singapore Pte Ltd
07.2015 - 01.2017

Director - APAC

Wavenet Pvt Ltd
05.2013 - 04.2015

Vice President Sales - APAC

JINNY SOFTWARE LIMITED
10.2011 - 04.2013

International Sales Director - ASIA

ORGA SYSTEMS (ASIA) SDN BHD
03.2008 - 09.2011

Deputy Country Manager - Malaysia

ZTE (MALAYSIA) CORPORATION SDN BHD
11.2006 - 02.2008

Sales Director

TRISILCO FOLEC SDN BHD
05.2005 - 05.2006

General Manager

LITYAN SYSTEMS (S) PTE LTD
03.2003 - 12.2004

Head of I&C (Information & Communication)

SIEMENS AG REPRESENTATION CAMBODIA
06.1999 - 02.2003

Professional Training

ASIA CONTROL SYSTEMS IMPAC (M) SDN BHD
06.1987 - 11.1992

Consultant

ASIA CONTROL SYSTEMS IMPAC (M) SDN BHD
06.1987 - 11.1992

Executive Doctor of Business Administration -

North Borneo University College

Master of Business Administration -

Universiti Sains Malaysia

Bachelor of Science - Operations Research, Statistics, and Management

Universiti Sains Malaysia

Microsoft Azure Certified: Azure Fundamentals -

Microsoft Azure

Oracle Cloud Infrastructure Developer 2020 Associate -

Oracle

Oracle Cloud Infrastructure 2019 Architect Professional -

Oracle

Oracle Cloud Infrastructure 2019 Cloud Operations Associate -

Oracle

Oracle Cloud Infrastructure 2019 Architect Associate -

Oracle

Oracle Autonomous Database Cloud 2019 Certified Specialist -

Oracle

Oracle Cloud Infrastructure Foundations 2020 Certified Associate -

Oracle

Websites

Personal Information

  • Place of Birth: Penang, Malaysia
  • Date of Birth: 11/22/63
  • Nationality: Malaysian

References

  • Nilanta Brito, Oracle Singapore, nilantha.brito@oracle.com, +65 8113 3992
  • Narong Intanate, Vnet Capital Co., Ltd, narong@vnet.com.th, +66 865555897
  • Nguyen Viet Thang, ISTT Vietnam, nvthang@istt.com.vn, +84 902637979
  • Charles Immendorf, Spectrum Effect, Inc., charles.immendorf@spectrumeffect.com, +1 425 3012238

Overview

36
36
years of professional experience

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DR. SOON HUAT (JULIAN) LIM