Dr.Chamaiporn Daosue

International Business Unit

• Strategic visionary: Collaborate with the executive team to develop and refine the organization’s strategic vision
• This involves setting clear objectives, identifying market trends, roadmap and charting the path forward
• Seeking new prospective countries for further physical footprint regionally
• Market analyst: In-depth market analysis
• They evaluate market dynamics, competition, and emerging trends to inform strategic decisions
• This involves staying ahead of industry shifts and assessing how they impact the organization
• Execution planner: Work closely with cross-functional teams to develop actionable plans that support the strategic vision in short-medium and long term
• Risk mitigator: Identifying and managing risks, assess potential threats to the organization’s strategy and develop risk mitigation strategies to safeguard against disruptions
• Performance monitor: Continuously monitor the progress of strategic initiatives and establish key performance indicators (KPIs) to track success and identify areas for improvement
• Adjustments are made as needed to ensure goals are met
• International Business Unit
• Optimized resource allocation by analyzing operational needs, reallocating resources as needed to maximize efficiency across all functions.

• Marketing Strategy: Develop and execute marketing strategies: Create comprehensive marketing plans encompassing various channels such as digital marketing, social media, content marketing, and advertising
• Oversee the implementation of marketing campaigns, ensuring timely execution, adherence to budgets, and alignment with overall brand objectives
• Collaborate with internal and external creative teams to develop compelling content and visuals that resonate with the target audience and support brand messaging
• Manage marketing budgets: Allocate resources efficiently across marketing initiatives, tracking performance and optimizing spending for maximum ROI
• Drive brand awareness and engagement: Implement strategies to elevate brand visibility and foster meaningful customer interactions across multiple touchpoints, particularly in Asian Market (CLM, Hongkong, Singapore, Middle East etc)
• Lead market research and analysis: Stay abreast of market trends, consumer insights, and competitor activity to inform marketing strategies and identify growth opportunities
• Measure and analyze marketing performance: Utilize data and analytics to evaluate campaign effectiveness, identify areas for improvement, and make informed decisions
• Collaborate with advertising agencies: Establish and maintain strong working relationships with external agencies, ensuring campaigns align with brand objectives and deliver optimal results

• Company Overview: International Business Unit
• Budgeting the annual sale plan (medium term plan and 10 years plan)
• Identifying the team’s strategy and action plan to achieve the sale target
• Coaching the sale team for sale motivation and training
• Creating new customers in existing countries and expanding the sale channel
• Seeking opportunities for new country by attending the international food fair (Foodex, Hofex, FHA Singapore, Gulf Food, Thaifex, Anuga and Sial)
• Checking the new import tax and license for new country port
• Developing the new product by matching the customer’s product and price requirement
• Initiating the new product development for Betagro Brand (B2C and B2B and OEM)
• Lead internal functions to ensure that all communications regarding the product/ production/ supply chain for brand and non-brand are created consistently and continuously to ensure that the sale budget plan is implemented effectively
• International Business Unit

• Handle all relevant export jobs with the customer region of Middle East, Oceania, South Africa, Europe and America
• Making monthly report and presentation such cost conclusion, export sales report
• Develop market strategies, promote sales and monitor sales results to achieve the action plan
• Competitor information updating
• Expanding the market and keeping contact with new potential customers and join the International Exhibition Food Show; IFE (UK), Gulf Food (UAE), Fine Food (Australia), Sial (France) or Thailand Exhibition organized by DIPT
• Working closely to customer for marketing activities, preparing FOC, POS, POP and new promotion support to expanding the customer and sales
• Report on customers from countries that are not in the list of Trademark Registration
• Proposal and schedule for new countries to be registered to disperse expenses

• Company Overview: CPRAM
• Daily correspondence to all enquiries of CPF UK customers (TESCO LOTUS, Sainsbury, Marc and Spencer and other modern trade channels)
• Working closely with RD team to New Product Development
• Quoting, negotiating the price and summarizing the order
• Coordinate with the factory to produce the new products
• Updating and planning the shipment schedule to customer
• Preparing all export documents; health certificate, B/L, invoice packing list, etc to smoothly exporting process
• Coordinate with the CPF financial department to follow up the payment status
• Making report of weekly/ monthly sale and goods delivery
• Follow-up on orders, plan promotions to better penetration and sales
• Annual forecast sale volume and action plan to achieve the target sale
• CPRAM