Doreen Teo
SHAW
Summary
Seasoned Sales Professional with over 10 years of success in business-to-business and business-to-consumer sales within the food and beverage industries. Proven track record in exceeding sales goals, growing business, and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sales Executive / Assistant Sales Manager
Unico Distribution Services
12.2023 - Current
- Expanded market share with strategic territory planning and targeted prospecting.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Collaborated with marketing team to create impactful campaigns that generated new leads and increased brand awareness.
- Mentored junior sales representatives, providing ongoing coaching to improve their performance.
- Conducted comprehensive market research to identify emerging trends and adjust sales approach accordingly.
Sales Executive
F&N Foods Pte Ltd
02.2022 - 11.2023
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
Business Development Executive (under SGUP)
Savor Pte Ltd
07.2021 - 01.2022
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships.
- Identified revenue opportunities by collaborating with distribution partners.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Identified opportunities and cultivated new business through cold calls.
Sales Representative
Yeo Hiap Seng
04.2018 - 05.2021
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics for Yeo's beverage range.
- Pursued minimum of 5 new leads each month.
- Helped resolve client problems quickly with superior customer service.
- Developed new business relationships and maintained existing through regular communications and effective account management.
- Boosted revenues by upselling and cross-selling products to new and established customers.
- Displayed products properly at customer sites and according to company specifications and policies.
- Represented wide range of products, including Redbull, Allswell beverage range, Dutch Lady Milk and Coca Cola beverage range.
Sales Representative
Ken Hong Seng
10.2017 - 02.2018
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Researched potential clients and markets to prepare for appointments.
- Boosted revenues by upselling and cross-selling products to new and established customers.
- Generated leads and cold called customers each week to set up appointments and bring in new business.
Catering Sales Executive
Gourmetz Pte Ltd
06.2017 - 09.2017
- Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Drove new business by acquiring new clients and expanding new and existing relationships.
- Serviced existing accounts on regular basis to maximize revenue.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Researched potential clients and markets to prepare for appointments.
Sales Executive
Yong Wen Food (S) Pte Ltd
04.2013 - 05.2017
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Increased revenue by acquiring new customers and determining needs to offer relevant products.
- Coordinated trade shows and created marketing collateral to reach greater potential customers.
- Established new accounts through cold calling and personal visits to potential customers.
- Represented wide range of food solutions products, including , Unilever Food Solutions, Fonterra - Anchor products, Master Martini - artisan bakery products and Lee Kum Kee seasonings and sauces.
- Performed cold-calling and follow-ups with leads to secure new revenue.
Sales Executive
Teo Soon Seng Pte Ltd
10.2010 - 03.2013
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Fostered close-nit partnerships with customers to uncover and meet specific goals.
- Helped resolve client problems quickly with superior customer service.
- Identified client needs, built relationships and overcame objections to drive sales.
- Recommended accurate and effective solutions to customers after identifying problems.
Education
Bachelors of Business Administration - Marketing, Management
University of Houston
Houston, Texas05.2008
Associates - Arts
Houston Community College
Houston, Texas06.2006
Skills
- Account servicing
- Lead prospecting
- Sales Closing
- Interpersonal communication skills
- Product promotions
- Account development
- Customer Relations
- Prospect targeting
Accomplishments
- Top Sales in Yeo Hiap Seng in 2019
- Exceeded monthly quota of active outlets calls
Certification
- WSQ Photoshop Training in Image Editing Functions - Jun 2016
- WSQ Adobe Illustrator in Basic Illustration & Graphics - Sept 2017
- SMU Academy Professional Certificate in Digital Marketing - Nov 2021
Timeline
Sales Executive / Assistant Sales Manager
Unico Distribution Services
12.2023 - Current
Sales Executive
F&N Foods Pte Ltd
02.2022 - 11.2023
Business Development Executive (under SGUP)
Savor Pte Ltd
07.2021 - 01.2022
Sales Representative
Yeo Hiap Seng
04.2018 - 05.2021
Sales Representative
Ken Hong Seng
10.2017 - 02.2018
Catering Sales Executive
Gourmetz Pte Ltd
06.2017 - 09.2017
Sales Executive
Yong Wen Food (S) Pte Ltd
04.2013 - 05.2017
Sales Executive
Teo Soon Seng Pte Ltd
10.2010 - 03.2013
Bachelors of Business Administration - Marketing, Management
University of Houston
Associates - Arts
Houston Community College
- WSQ Photoshop Training in Image Editing Functions - Jun 2016
- WSQ Adobe Illustrator in Basic Illustration & Graphics - Sept 2017
- SMU Academy Professional Certificate in Digital Marketing - Nov 2021
Similar Profiles
Kevin GaetaKevin Gaeta
Construction Worker at Unico Builders Inc.Construction Worker at Unico Builders Inc.
Denisse Hernandez HerreraDenisse Hernandez Herrera
Bakery Clerk at Mercado UnicoBakery Clerk at Mercado Unico
Jared JacksonJared Jackson
Seamstress Assistant at Unico ManchesterSeamstress Assistant at Unico Manchester