Donna Sunil

A strong curriculum in business analytics and a passion for transforming data into actionable insights. Seeking an opportunity to apply my analytical skills and contribute to a dynamic organization.

• Knowledge of Data Mining methodologies and concepts, including data mining architecture, association rules, classification and clustering, decision trees, neural networks

• Knowledge in Analytics using R, multi-dimensional scaling, regression models, principal component analysis (PCA)

• Knowledge in Python – Create scripts to collate and analyze data, work with python math and utility libraries, building machine learning models

• Apply Python, spreadsheets, and BI tooling proficiently to create visualizations.

• Have very good learning in Python

• Very good knowledge in visualization tool Power BI.

• Thorough Understanding in statistical concepts, probability theory, hypothesis testing.

• Expertise in data analysis using advanced excel techniques – look up functions, pivot table, pivot charts and dashboards.

• Good knowledge in Time Series Econometrics – ARM, ARIMA, Volatility Estimator, Auto Regressive Conditional Heteroscedasticity (ARCH)

• Hands-on experience in working in SAS – predictive modelling, decision trees, neural networks.

Certification Awarding Institution

Power BI for Beginners Simplilearn

Business Analytics with Excel Simplilearn

Data Analytics and Visualization SkillsFuture

with Power BI

SPSS & AMOS

Python Programming with AI

Data Analysis using R Programming

FDP on Research Methodology &   Statistical Analysis

NumPy: From Basics to Advanced Applications

INDUSRY INTERNSHIP PROGRAM

NEST DIGITAL ACADEMY

Training on HR analytics, financial analysis, Marketing Metrics, Flight Analytics, Agile Methodologies

A project on Enhancement of User Experience of the ‘SWIGGY’ App, was done as a part of the internship program with the following deliverables.

• Key user pain points - data collected using survey and interview methods

• User Journey Map, User Personas – created by using UX visualization document

• Competitor Analysis – Performed using secondary data

• App Wireframe – Designed a skeletal layout with suggested enhancements.

Final Year Project-

Title: The Role of Social Media in Shaping Public Opinion

Tools:SPSS, Microsoft Excel

About: Social media platforms have become influential channels for sharing news, opinions, and information. They provide a space for individuals to express their views, engage with others, and access a wide range of content. Algorithms on these platforms often prioritize certain types of content based on user preferences and engagement, which can shape the information users are exposed to. Additionally, the ability for content to go viral quickly on social media means that certain narratives or perspectives can gain widespread attention and influence public discourse. Political campaigns, advocacy groups, and advertisers also utilize social media to target specific demographics and sway public opinion on various issues. Used primary data to do the research.

Undergraduate Project-

Title: The Study on Impact of Online Food Culture on Youth with Reference to Ernakulam District

Tools:Microsoft Excel, Microsoft Word

About: The research was done to study the impact of online food culture on youth. The impact of online food culture among youth in Ernakulam, like many other places, can be significant. It influences dietary choices, dining habits, and even social interactions. Online platforms offer convenience, variety, and exposure to different cuisines, which can lead to exploration and experimentation with food. However, excessive reliance on online food ordering may contribute to unhealthy eating habits, sedentary lifestyles, and social isolation. Balancing the convenience of online food culture with the importance of health, community, and supporting local businesses is essential for the well-being of youth in Ernakulam and elsewhere. Used primary data for doing the research.