Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Dongmei Cai

Dongmei Cai

Summary

Experienced team manager with 7 years of background in both luxury retail and art education, specializing in staff training, customer relationship management, and cross-functional coordination. Known for a structured and goal-oriented leadership style that drives team performance and client satisfaction.

In the luxury retail sector, I led daily store operations and sales team management, consistently meeting targets while providing one-on-one coaching in product knowledge, brand standards, and customer service excellence. I collaborated closely with marketing, VM, and merchandising teams to plan and execute in-store events and collection previews that strengthened brand engagement.

In the art education industry, I served as a branch manager overseeing both teaching and administrative teams. I was responsible for training art instructors, maintaining teaching quality, and working closely with parents to provide progress feedback and personalized learning support. I also handled daily revenue tracking and center operations.

With strong communication skills and a hands-on approach, I am committed to building efficient, high-performing teams and delivering service standards that align with brand and business goals.

Overview

9
9
years of professional experience

Work History

Branch Manager

HiArt Novena
09.2023 - Current
Teaching Supervision & Team Management
  • Oversee a team of 6 professional art instructors and 1 administrator, managing schedules, performance, and daily operations
  • Provide onboarding training and ongoing guidance to ensure consistent, structured, and high-quality teaching delivery
  • Organize regular internal training sessions and parent-teacher discussions to align teaching methods and enhance learning outcomes
DSA Programme Leadership
  • Personally lead and design the DSA (Direct School Admission) art preparation curriculum for students targeting top secondary schools
  • Guide students through the creation of a comprehensive portfolio covering various media, including sketching, painting, digital art, and clay modeling
  • Coach students in presentation skills and interview techniques to strengthen their DSA applications
Operations & Financial Oversight
  • Manage daily income reporting and financial record-keeping for the centre
  • Work with the HQ team to set revenue targets and track monthly performance
  • Oversee tuition collection, class scheduling, supply ordering, and overall admin support
Parent Communication & Relationship Management
  • Act as the primary point of contact for parents, especially those of key students
  • Handle feedback and complaints professionally while ensuring smooth teacher-parent communication
  • Provide regular updates on student progress and offer tailored advice on academic and artistic development
Event Planning & Brand Engagement
  • Plan and execute in-house art activities such as seasonal workshops, parent-child events, and mini exhibitions
  • Support the organization of large-scale events like HiArt’s annual exhibition and coordinate student participation
  • Enhance the centre’s brand image and customer satisfaction through creative engagement and value-added experiences

Team Manager

Louis Vuitton
01.2021 - 09.2023
  • Consistently exceeded monthly ready-to-wear sales targets by an average of 25%, leveraging in-depth product knowledge and exceptional customer service skills
  • Conducted regular market research and analyzed sales data to identify new business opportunities, contributing to a 10% overall increase in department sales
  • Developed and implemented sales strategies to drive performance, improve conversion rates, and strengthen team engagement
Team Management & Coaching
  • Managed a team of 5 Client Advisors, assigning daily responsibilities and setting clear monthly sales targets for each team member
  • Provided one-on-one coaching to enhance individual styling skills and consultative selling techniques, aligned with brand standards
  • Conducted regular product knowledge and trend-based training sessions to ensure the team remained up-to-date and confident in client interactions
Styling & Client Engagement
  • Delivered personalized styling consultations for VICs, including pre-selecting and curating 5 complete looks based on client profiles and preferences
  • Oversaw the setup of the VIC room to ensure a premium appointment experience, from ambience to garment preparation
  • Introduced new collection concepts to clients and offered mix-and-match recommendations to elevate wardrobe versatility
Events, Campaigns & Visual Styling
  • Collaborated with the regional styling manager and merchandising team to organize monthly preview events, including submitting planning proposals to the Store In-Charge (SIC)
  • Managed event follow-ups, tracking sales conversions and collecting client feedback for future improvements
  • Styled models and coordinated with professional photographers for seasonal previews, catwalks, and in-store photoshoots
  • Led content styling efforts by preparing new arrivals for social media features (e.g., WeChat, Xiaohongshu), increasing client engagement and driving digital traffic


Fashion Advisor (in-store Visual Merchandiser)

Chanel
11.2018 - 10.2020
  • Developed and executed in-store visual merchandising strategies to ensure brand consistency across all store displays
  • Collaborated closely with the Marketing team to design and implement impactful promotional campaigns, successfully attracting new clientele and driving sales
  • Trained and mentored sales associates on Chanel’s visual standards, product presentation, and luxury service protocols
  • Delivered exceptional customer service by warmly greeting clients and using open-ended questions to understand their preferences and needs
  • Led the client styling experience from start to finish, curating complete looks and offering personalized fashion advice aligned with Chanel’s brand identity
  • Conducted ongoing market research to stay updated on fashion trends, customer behavior, and competitor strategies
  • Built and maintained long-term relationships with clients through one-on-one engagement and consistent, high-touch service

Retail Part-timer

Prada
10.2016 - 07.2017
  • Warmly greeted customers with a friendly and professional attitude to create a welcoming shopping experience
  • Assisted clients in curating stylish wardrobes by offering personalized styling advice and product recommendations
  • Adhered to all company policies and procedures, maintaining a safe, organized, and customer-focused store environment
  • Proactively supported store upkeep and visual merchandising throughout the day
  • Took on additional tasks and responsibilities as assigned to support overall store operations

Education

Bachelor of Arts - Fashion Design And Textile

Goldsmiths, University of London
United Kingdom
05-2018

Diploma - Fashion Design Diploma

Lasalle College of The Arts
05-2016

Skills

  • Team Training & Development：Experienced in coaching staff on styling, selling techniques, product knowledge, and brand standards across retail and art education settings
  • Event & Marketing Coordination：Planned and executed in-store preview events, art workshops, and seasonal campaigns in collaboration with marketing and merchandising teams
  • Client Communication & Engagement：Skilled in building strong client relationships through one-on-one service, personalized styling, progress reporting, and post-event follow-up

Languages

English
Advanced (C1)
Chinese (Mandarin)
Advanced (C1)

Timeline

Branch Manager

HiArt Novena
09.2023 - Current

Team Manager

Louis Vuitton
01.2021 - 09.2023

Fashion Advisor (in-store Visual Merchandiser)

Chanel
11.2018 - 10.2020

Retail Part-timer

Prada
10.2016 - 07.2017

Bachelor of Arts - Fashion Design And Textile

Goldsmiths, University of London

Diploma - Fashion Design Diploma

Lasalle College of The Arts

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Dongmei Cai