Don Chee
Account Management Executive
Summary
Highly organised and motivated Account Executive with a proven track record in client relationship management, successful campaign execution, and cross-functional coordination. Skilled in customer engagement, sales planning, and problem-solving, with experience managing campaigns for global brands across digital platforms. Currently seeking a transition into tech sales, where I can leverage my account management experience, commercial acumen, and drive for results in a fast-paced, high-growth environment.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Account Executive
Dentsu Singapore
01.2023 - Current
- Sales and Growth Strategy: Supported 2024 sales planning and forecasting for multiple accounts-Carlsberg foodpanda & Kering Group, developing data-led strategies that target full marketing funnel(brand awareness- traffic consideration)
- End-to-End Campaign & Media Management: Spearheaded full-funnel planning, buying, execution, and optimisation of digital campaigns (Socials & Programmatic), achieving over 90% of KPIs while maximising ROI and ROAS across quarterly and half-yearly initiatives
- Delivered exemplary client service and internal stakeholder communication by maintaining proactive, timely communications, fostering strong, trust-based relationships
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Maintained up-to-date knowledge on advertising offerings, ensuring accurate representation during pitches or negotiations with clients.
Brand Account Executive
Dentsu Singapore
01.2024 - 06.2024
- Delivered exemplary client service and internal stakeholder communication by maintaining proactive, timely communications, fostering strong, trust-based relationships
- Oversaw the KPIs for Kering Brands (Gucci and Bottega Veneta) across multiple channels in 8 distinct markets.
- Supported end to end media planning, buying, execution and reporting for quarterly and half-yearly campaigns, ensuring optimal return on investment(ROI) and return on ad spend(ROAS)
Regional SEA Homecare Marketing Intern
Unilever Singapore Private Limited
07.2022 - 12.2022
- Supported SEA eCommerce Homecare team leader in conducting thorough market research and competitor analysis, facilitating cross-border meetings and translating high level alignments into collaborative and actionable programs
- Led the enhancement of SEA Pureplay platforms(Shopee & Lazada) eCommerce visual merchandising standards, including Eg, Hero Images, Name, Product Description etc to revitalize Homecare Category portfolio across SEA eCommerce shelf. Ensuring executional excellence across markets by working with local teams to implement brand playbook
Education
Business Management - Marketing
Singapore Management University
08.2019 - 12.2023
Skills
Business development and planning
Accomplishments
Client Satisfaction Boost: Achieved 25% increase in client satisfaction scores within 6 months through strategic media planning
Brand Awareness Expansion: Spearheaded market activation project resulting in 20% increase in brand awareness.
Timeline
Brand Account Executive
Dentsu Singapore
01.2024 - 06.2024
Account Executive
Dentsu Singapore
01.2023 - Current
Regional SEA Homecare Marketing Intern
Unilever Singapore Private Limited
07.2022 - 12.2022
Business Management - Marketing
Singapore Management University
08.2019 - 12.2023
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