JOSEPH DOLPHY D’SA

Responsible for the driving growth of Premium Med-tech Consumer Brands and categories like Stellest-Myopia Management lenses for children, Crizal, Varilux- lenses catering to vision needs of all age group consumers, through Various B2B & B2C marketing initiatives.

• Setting up 5-year business ambition for the category growth for the region and responsible for laying out strong business plan to achieve ambition through commercial, trade and marketing programs.
• Managing entire product life cycle from strategic planning to product launches - which involve defining value creation, portfolio assortment, pricing, and operational setup.
• Defining right product range and pricing strategy, suitable for market and consumers needs specific to APAC region.
• Leading the regional marketing & go-to-market plan for executing global product launches, Trade partnership Programs, and effective media campaigns to drive brand awareness and business growth.
• Develop strong B2C campaigns mainly focused on digital channels by creating highly engaging social content with target consumer focus to create brand awareness, purchase intent and drive sales conversion.
• Collaborate closely with country marketing teams to develop and execute, strong trade partnership programs, last mile assets, business plans and educational assets to accelerate business growth.
• Analyzing latest marketing trends, tracking competitors’ activities and create monthly business analysis report for Top Management with valuable inputs for building effective business strategy for region.

• Managing product portfolio of progressive lenses category for AMERA region- Asia Pacific Middle East Russia and Africa.
• Responsible for driving the growth of Progressive lens category through various marketing and brand building activities.
• Accountable for new product launches across all regions in AMERA- to ensure category planning and brand growth through managing the local product adaptations
• Develop product related communication and technical information, including demo tools, digital and selling speech.
• Creating Educational and Awareness content and communication on digital platforms, mainly websites and Social media for effective reach and engagement for customers (Eye care professionals) and end consumers.
• Competitive analysis and comprehensive initiative tracking at regional level sales tracking and launch follow up, zone (macro) consolidation.

• Managing product portfolio of Progressive lenses and Transitions -photochromic lenses and responsible for Driving PAN India category growth through marketing initiatives.
• Managing new product Launch activities involving building business proposals, Pricing analysis, creating product communication education content, and Last mile elements to create product awareness and promotion.
• Conducting market study for capturing voice of customers, and convert those needs & opportunities into products and solutions that have ultra-competitive advantage over competitors

• Responsible for planning & executing various critical jobs for Nuclear Steam Supply Lines for Reactor.