Dhruv Menon

Lead Media Activation for Google's APAC SMB business. Partner closely with Product Marketing Managers and Media Teams to deliver optimal business results. Contribute to product enhancement by piloting and testing new Google Ads solutions for seamless roll-outs. Offer strategic guidance and digital thought leadership to senior client stakeholders, helping to future-proof their marketing initiatives. Focus on solution development for business strategy and go-to-market operations.

• Spearheaded media activation and strategic development for Unilever's APAC business, leading a 100+ member unit across 10 markets. Set operational standards and best practices, conceptualizing and deploying media operations process enhancements regionally.
• Drove innovation in commerce, retail media, and AdTech by forging strategic partnerships with key vendors like Google, Meta, and TikTok. Championed the integration of AI and automation into media operations, significantly improving efficiency and scalability.
• Provided digital thought leadership and strategic guidance to senior client stakeholders, advising on automation, Gen-AI, sustainable media practices, and AdTech innovations. Oversaw the development of regional and global media dashboarding and reporting solutions, ensuring transparency, accountability, and data-driven insights to optimize campaign performance and future-proof marketing initiatives.
• Directed cross-functional teams to deliver data-driven media solutions, spearheading audience and data strategy initiatives that enhanced campaign targeting and performance. Oversaw commerce oversight and governance, ensuring compliance with global data privacy regulations and naming conventions across markets.

• Managed senior media client stakeholders for Unilever across data, sustainability, and AdTech, providing strategic consultation on 1P data, E-commerce, O2O, CTV, and OTT to drive measurable business growth and ROI.
• Enforced stringent market governance to ensure compliance with global operations hygiene standards for Unilever.
• Demonstrated industry thought leadership by serving as a panelist at ATS Singapore ’19 on programmatic media and publishing insights on media sustainability and AdTech innovation tailored to Unilever.

• Spearheaded organizational automation initiatives, significantly improving operational efficiency and scalability across digital media campaigns.
• Led a 15-member team in managing 360 digital media campaigns for major clients including HP Inc, 3M Asia, and Diageo APAC, consistently delivering strategic insights that drove measurable business growth and ROI.
• Contributed to industry thought leadership by serving as a panelist at ATS Singapore ’19, discussing the evolution of programmatic media, and publishing insights on media sustainability and AdTech innovation.

• Integrated digital media with creative strategies to drive streamlined campaign execution for high-profile clients, ensuring comprehensive and effective marketing solutions.
• Provided digital consultancy and upskilling to clients, playing a key role in driving their digital transformation initiatives and enhancing overall success.
• Managed Ad networks, Content networks, and mar-tech partners to optimize campaign performance, and collaborated with regional teams to provide essential local assistance for strategic plans.

• Collaborated with sales teams to secure new business and effectively manage client relationships, ensuring high client satisfaction and sustained growth.
• Led and optimized performance media campaigns for top-tier clients including OLX, Garuda Indonesia, and Citibank, consistently exceeding client expectations and maximizing ROI across digital channels.
• Developed and implemented innovative campaign strategies to drive client success, achieve key business goals, and enhance overall campaign performance.

• Managed an 11-member team of specialists, spearheading paid marketing efforts for top-tier North American clients (AMEX, Home Equity, All State Insurance, and BBVA), consistently driving campaign success and client satisfaction.
• Developed and deployed comprehensive media playbooks for clients, ensuring consistent, high-performing strategies across diverse markets.
• Optimized media spend across various digital channels to maximize ROI and overall campaign performance for clients.

• Managed comprehensive digital campaigns across Search, Social, and Display, successfully driving a 110% Year-over-Year revenue growth.
• Spearheaded product development for bulk campaign implementation and successfully launched the Flipkart mobile app in India.
• Received an Excellence Award for the Motorola India Launch Campaign, recognizing significant contributions and impact.

• Managed channel partnerships for Ad networks, growing revenue by 188% YoY.
• Implemented processes for planning, tech support, invoicing, and billing.
• Optimized media spend across digital channels to maximize ROI and campaign performance.
• Ensured alignment of media strategies with client objectives and market trends.

• Managed campaign optimizations for a $33 Million client portfolio, ensuring maximum ROI and performance.
• Provided post-acquisition proactive sales and support to American SMBs, handling a $3 Million client portfolio.
• Successfully managed a new AdWords client portfolio of $8 Million, driving growth and results.
• Optimized media spend across digital channels to maximize ROI and campaign performance.

• Led lead generation for Technology, Large Business & Industrial Markets, generating high-quality sales leads.
• Collaborated with Management & Engineering teams to develop an auto-review tool, increasing efficiency by 30%.
• Optimized media spend across digital channels to maximize ROI and campaign performance.
• Played a key role in driving digital transformation initiatives for clients across industries.

• Provided reactive agency and customer email support.
• Conducted online ad reviews for policy compliance.
• Optimized media spend across digital channels to maximize ROI and campaign performance.