Dexter Low
Singapore
Summary
Results-driven marketing professional with 10 years of experience across B2B and consumer marketing in APAC. Proven track record in campaign management, digital marketing, social media growth, and lead generation. Recently strengthened expertise through freelance consulting, content creation, and professional up-skilling, reflecting an always-learning attitude and adaptability. Skilled in bridging marketing strategy with sales outcomes to drive measurable ROI.
In previous roles, I lead business development and editorial media initiatives, achieving a modest 48.2 - 181% improvement in operational efficiency and positioning the company as a thought leader in the APAC market.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Freelance Marketing Consultant
Columns Media Asia
11.2024 - Current
- Partnered with ex-clients to execute lead generation campaigns; managed an offshore team in the Philippines to deliver qualified leads for APAC markets since Jan 2025. Taking on an average of 2 high key projects per month.
- Developed comprehensive marketing strategies to enhance brand awareness and engagement.
- Designed and optimized digital marketing strategies, supporting measurable client growth and retention.
- Conducted market research and basic data analysis for a Singapore-based research firm since March 2025 till date. Providing exceptional insights for client strategic decisions such as trends, consumer preferences, and competitive landscape.
- Delivered marketing classes with People’s Association, strengthening grassroots knowledge-sharing and community engagement. This is a monthly engagement since June 2025.
- Grew a YouTube channel from 0 to 230 subscribers in one month with only 3 organic videos, demonstrating hands-on expertise in social media algorithms and content creation. Channel started since Dec 2024 and have been invited to collaborate with numerous social influencers to promote the channel and the values it brings to my viewers.
Freelance Blogger
A spark of B2B
01.2023 - Current
- A personal page, dedicated to all things B2B marketing and sales in APAC! A dedicated advocate of B2B gamification!
- Crafted and published over 150 articles on B2B marketing, leading to a 82.4 % increase in audience engagement and website traffic in over a year
- Conducted thorough research to ensure accuracy and relevance of blog topics in rapidly changing markets.
- Analyzed performance metrics to refine content strategy, increasing overall reader interaction and retention rates.
- Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic.
- Proofread edited, and revised content as needed to maintain accuracy and high quality standards.
Director of Media & Partnership
Thinklogic Media Group (TMG)
09.2023 - 10.2024
- Proven track record in implementing innovative marketing strategies and managing diverse portfolios for 250+ technology companies. Core competencies include:
- C-level technology conferences and summits
- Thought leadership initiatives (roundtables and webinars)
- Industry award events
- Inbound campaigns
- Content marketing, syndication, and creation
- Intent-based lead generation programs
- Collaborated with over 180+ C-level industry experts for guest posts, boosting blog credibility and expanding reach to new audiences to our corporate media publications
- Established my own sales research team using legal research methodologies for more effective outbound appointment setting and sales opportunities
- Started the first B2B gamification lead generation program for APAC using real world gamification best practices. Altered from scratch for the B2B enterprise technology industry
- Conducted webinars and online workshops that attracted over 2392+ participants across 18 webinars in 5 years, generating a significant number of leads for follow-up sales.
- Well versed and specialized for effective lead generation using inbound methodology
Regional Business Development Director
Thinklogic PTE. LTD.
08.2018 - 04.2023
- Developed strategic partnerships to enhance market presence and drive regional growth initiatives.
- Analyzed market trends and customer feedback to optimize service offerings and improve client satisfaction.
- Led cross-functional teams in executing business development strategies, resulting in increased operational efficiency.
- Identified new business opportunities through rigorous competitor analysis and networking at industry events.
- Established and maintained relationships with key stakeholders to foster collaboration and drive revenue growth.
- Implemented performance metrics to evaluate team success and adjust strategies accordingly for continuous improvement.
- Conducted training sessions for sales teams on effective negotiation techniques and relationship management strategies.
- Coordinated regional marketing efforts, aligning them with corporate objectives to maximize brand visibility and engagement.
- Led contract negotiations with clients, suppliers, or partners that balanced company interests while fostering strong relationships for long-term mutual benefit.
- Delivered presentations at industry conferences and networking events to promote company offerings and establish thought leadership positioning within the market space.
- Increased customer retention by providing exceptional account management and support services.
- Continuously evaluated competitor offerings adjusting our strategies accordingly keeping ahead in a highly competitive environment.
- Provided sales support for new and inactive customers, increasing sales volume by 18.2% on average per annum for this role.
Founding Partner, Head Of Business Development
Customer Logic Networks
01.2018 - 08.2018
- Developed and launched innovative B2B roundtable discussions that facilitated knowledge sharing among industry leaders, resulting in a 40% increase in participant engagement.
- Established strategic partnerships with key stakeholders, enhancing the company's visibility and credibility in the B2B sector.
- Implemented a structured feedback mechanism post-roundtables, leading to continuous improvement in content and format, which increased repeat attendance by 30%.
- Designed and executed targeted marketing campaigns to promote roundtable events, achieving a 50% increase in registrations compared to previous initiatives.
- Facilitated discussions that led to actionable insights for participants, contributing to a 25% increase in business opportunities for attendees. Contributing moderator for various roundtables.
Content and Marketing Manager
TABULA RASA PTE LTD
05.2018 - 07.2018
- Direct Sales acquisition and contract pricing negotiations
- Market Identification/Penetration
- New Product Introduction
- Strong knowledge on B2B Marketing
- Major key accounts servicing management
- Client Development/Sales/Retention cycle
Market Development Manager APAC
Executive Networks Media
02.2015 - 12.2017
- Handling of clients on project concerns and delivery schedules
- Conducting of marketing training and practices internally and externally to our local and overseas offices
- Researching on new and existing marketing methods to better serve our clients
- Maintaining the integrity of the company database.
- Execution of lead generation campaigns and RSVP events
- Conducting of research with senior executives to generate sales leads
- Handling of delegate recruitment and invitation for our company's flagship annual conferences and customized roundtable events.
- Handled general administration – Vendor and client management
- Build and maintain strong, long-lasting customer relationships
- Develop a trusted advisor relationship with key customer stakeholders and executive sponsors
- Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
- Forecast and track key account metrics
- Identify and grow opportunities within territory to ensure growth attainment
- Assist with high severity requests or issue escalations as needed
NSF Police Custodian Officer
Singapore Police Force
10.2009 - 11.2011
- Operated specialized cleaning equipment to ensure efficient facility upkeep.
- Trained new staff on proper policing protocols and safety procedures.
- Collaborated with law enforcement personnel to maintain secure environments during events.
Education
Bachelor's Degree - Bachelor of Law
QUT (Queensland University of Technology)
Brisbane, Queensland01.2014
Diploma - Aerospace Avionics
Republic Polytechnic
Singapore01.2009
Education -
Serangoon Secondary School
Singapore01.2005
Skills
- Crisis management communication
- Strategic marketing
- Database management
- Customer Relationship Management (CRM)
- Market research
- Event management
- Sales Training
- B2B Marketing
- Demand Generation
- Sales coaching
- Sales researching
- Sales development
Certification
- Digital Marketing Certification - Sept 2025
- Hubspot inbound Marketing certification - Nov 2018
LANGUAGES
English - Native or Bilingual Proficiency
Mandarin - Professional Working Proficiency
Hobbies and Interests
Cycling, Self-development, Community building, Copywriting/blogging, Video content creation
Cycling
Passionate road cyclist since 2022. Actively create cycling-related content for education on YouTube and engage with cycling communities to share knowledge and improve performance.
Certified trainer in cycling biomechanics for race coaching.
Timeline
Freelance Marketing Consultant
Columns Media Asia
11.2024 - Current
Director of Media & Partnership
Thinklogic Media Group (TMG)
09.2023 - 10.2024
Freelance Blogger
A spark of B2B
01.2023 - Current
Regional Business Development Director
Thinklogic PTE. LTD.
08.2018 - 04.2023
Content and Marketing Manager
TABULA RASA PTE LTD
05.2018 - 07.2018
Founding Partner, Head Of Business Development
Customer Logic Networks
01.2018 - 08.2018
Market Development Manager APAC
Executive Networks Media
02.2015 - 12.2017
NSF Police Custodian Officer
Singapore Police Force
10.2009 - 11.2011
Bachelor's Degree - Bachelor of Law
QUT (Queensland University of Technology)
Diploma - Aerospace Avionics
Republic Polytechnic
Education -
Serangoon Secondary School