Derrick Neo
Summary
Dynamic Asia leader with more than 20 years experience in pharmaceutical industry ranging from originator, branded generics and OTC businesses. Accountable for driving strategic plans and team management across Asia. Proven track record in performance management, enhancing organizational capacity, developing positive culture and achieving financial growth. Skilled in fostering strategic partnerships with internal and external stakeholders while empowering high-performing teams to exceed objectives.
Overview
23
23
years of professional experience
Work History
Head of Sales Asia / Country Director
Medochemie Ltd
09.2023 - Current
- Asia region country leadership in managing the operation of Asia regional office from Singapore.
- Provide leadership, strategic guidance and direction to team members, to motivate and optimizing team performance and foster a strong corporate culture.
- Management of both direct local team in Singapore and distributors across Asia markets.
- Improved regional organizational capacity through the development of policies, systems, and infrastructure improvements.
- Collaborated with HQ management to align strategic direction.
- P&L financial controls, planned business operations and control expenses while identifying opportunities to grow business operations and boost financial performances.
Head of ASEAN_South Asia
Pierre Fabre Group
10.2020 - 09.2023
- Team leadership for ASEAN and South Asia business for full range of retail derma-cosmetic, oral care and ethical pharmaceutical business.
- P&L responsibility across the markets on achieving top and bottom line objectives.
- Align strategic direction with HQ short and long term plans.
- Develop work culture and team motivation
- Identify and develop distributors relationships across markets in optimizing companies performance.
- Lead cross functional team within HQ and region in preparation of new launches across markets.
- Collaboration and relationship development with internal and external stakeholders including healthcare professionals, medical societies, distributors.
Head of Medical Care
Pierre Fabre Medicament
10.2013 - 10.2020
- P&L responsibility for Pierre Fabre Group ethical pharmaceutical business in Asia
- Development of Asia business through distributors management.
- Identify and expansion of distributors network across Asia through business development and alliance management.
- Development of pharmaceutical business aligned with the group directive
- Development of annual budgeting process
- Collaboration with internal and external stakeholders in development of commerical performances.
Associate Marketing Director APAC
Menarini Group
04.2010 - 10.2013
- Joined INVIDA Pharmaceutical Asia Pacific which eventually became Menarini Asia Pacific from 2011.
- Development of company Specialty Care franchise in Asia Pacific with existing and newly acquired business
- Brand management of both in-licensing brands as well as launch of Menarini own brands across Asia.
- Collaborate closely with country leadership and marketing team to align marketing initiatives with business objectives.
- Development of regional key opinion leaders, medical societies and market influencers.
- Designing, planning and execution of regional promotional campaigns, material, and provide leadership and guidance to local marketing team with their campaign development.
Regional Marketing Manager
Life Technologies
07.2008 - 12.2009
- Oversees strategic marketing activities in South East Asia, Korea, Australasia for medical diagnostic, pharmaceutical manufacturing, forensic analysis, R&D, animal health and food safety analysis.
- Analysis market data and develop business plan for new product launches and marketing campaigns.
- Provide guidance to local marketing team and distributors to ensure alignment of marketing activities and message.
- Synergized CRM of Applied Biosystems and Invitrogen databases
- Developed strong relationships with key stakeholders, fostering mutual trust and support.
- Coordinated product launches to ensure timely delivery and maximum impact in the market.
Product Manager
AstraZeneca Pharmaceuticals
07.2003 - 06.2008
- Brand building and marketing management for medication in asthma, COPD and allergic rhinitis treatment for Singapore, Malaysia and Brunei.
- Develop KOL management plans for respiratory specialists, primary care physicians, nurses and patients support group.
- Develop market strategies through analysis of market research data and identify new market trend and opportunity
- Launched the 'Symbicort Maintanence And Relief Therapy (SMART)' indication for asthma treatment
Medical Sales Representative
AstraZeneca Pharmaceuticals
07.2003 - 06.2005
- Increased sales revenue by consistently exceeding sales targets through strong relationship building with specialists and selling with strong product knowledge.
- Developed key relationships with medical professionals, nurse and key opinion leaders
- Boosted sales performance through effective selling skills and product discussion.
- Prepared and delivered product presentations and answered questions.
- Optimized territory management by regularly analyzing sales data and adjusting strategies accordingly using sales data.
Researcher
Singapore General Hospital
04.2002 - 06.2003
- Scientific research analysis of vascular and stroke patients at NeuroScience Research Lab (Neurology/ NNI).
- Research area of genetic and neurochemistry.
- Manage daily operation of neuroscience research lab
- Provide research update for grant application
Education
MBA -
Northumbria University
United Kingdom01-2010
Master of Arts - Marketing
Northumbria University
United Kingdom01-2008
Bachelor of Science - Molecular Genetics
Curtin University of Technology
Australia01-2002
Skills
- Strategic planning
- Staff management
- Analytical problem solver
- Business planning
- Business development and planning
- Review of contracts
- Performance management
- Marketing strategy
- Team oversight
- Empowers high-performing sales teams
- Strategic partnerships
Timeline
Head of Sales Asia / Country Director
Medochemie Ltd
09.2023 - Current
Head of ASEAN_South Asia
Pierre Fabre Group
10.2020 - 09.2023
Head of Medical Care
Pierre Fabre Medicament
10.2013 - 10.2020
Associate Marketing Director APAC
Menarini Group
04.2010 - 10.2013
Regional Marketing Manager
Life Technologies
07.2008 - 12.2009
Product Manager
AstraZeneca Pharmaceuticals
07.2003 - 06.2008
Medical Sales Representative
AstraZeneca Pharmaceuticals
07.2003 - 06.2005
Researcher
Singapore General Hospital
04.2002 - 06.2003
MBA -
Northumbria University
Master of Arts - Marketing
Northumbria University
Bachelor of Science - Molecular Genetics
Curtin University of Technology
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