Derrick Christopher

• Achieved a customer retention rate of 42%, leading the country in performance.
• Reached a profit GOI of 1 million THB, against an ambition to break even.
• Promoted and mobilized 30 percent of teammates, fostering a motivated workforce with a high rating in DTB.
• Attained retail NPS exceeding 85% and CSAT at 98%, reflecting exceptional customer satisfaction.

• Oversaw all store openings in Thailand, focusing on offers and implementation.
• Delivered continuous performance feedback and training to store leaders, and department managers.
• Responsible for the downstream supply from WH to the store. Defining the availability policy for the country.
• Led strategic initiatives for offer development, pricing strategies, and supply chain efficiency.

Developed brand awareness initiatives for trekking sports to enhance market visibility.

• Formulated merchandising and commercial strategies to increase growth and penetration rates.
• Worked closely with CSL on the pricing strategies with regards to offer.

• Developed commercial policy to enhance citywide sports initiatives.
• Directed trekking sport network and established comprehensive commercial agenda.
• Cultivated relationships with local sport leaders to execute unified business strategies.

• Enhanced store transformation rate through strategic initiatives.
• Ensured safety and maintained positive store image at all times.
• Streamlined daily retail operations to boost overall efficiency.
• Managed profit and loss statements to drive financial performance.