Derek Joseph Sun

I help drive digital advertising growth across the Travel, Hotels & Hospitality, Property, Courier & Delivery, and Entertainment sectors by delivering integrated solutions that combine media, content, and social channels. I work closely with cross-functional teams to design innovative, multi-sector packages that open new opportunities, and strengthen Mediacorp’s market position. Beyond my core sales role, I have also contributed to onboarding new partners, as well as developing go-to-market strategies for Mediacorp Digital Network's newly onboarded publishers.

• Delivered strong results, including more than 100% of the FY24/25 annual revenue target, and sustained top-tier sales performance.
• Achieved exceptional account growth: Base Entertainment +4,415.69%, Resorts World Sentosa +192%, Scoot +120%, and Hong Kong Tourism Board +101%.
• Played an instrumental role in winning major new business pitches through persuasive presentations and thorough research on prospective clients'' industries.
• Secured new digital advertisers for Mediacorp, such as Qantas, Fiji Airways, and Sony Pictures, generating approximately $130K in fresh revenue.
• Orchestrated the onboarding of Carousell into Mediacorp’s Digital Network — from opportunity identification, business case creation, to strategic introduction.
• Engineered first-of-its-kind buys for travel and property clients, paving the way for multiple new content-solution opportunities across sectors.
• Pioneered a bundled, branded content selling model to increase written content sales.
• Closed Mediacorp’s first-ever regional digital deal with a travel sector client.
• Developed GTM packages for new digital network partners, including RICE Media and Changi Airport Group.

As a pioneering team member of Safe Space, one of Singapore’s leading digital mental health startups, I began my stint as part of the sales and account management team, managing the accounts of clients, which include MNCs and SMEs. Following a restructure, I was presented with the opportunity to take on the partnership lead role, where my duties included strategizing and planning for the department, sourcing and onboarding partners, as well as managing the relationships between Safe Space and the partners.

• Managed all phases of a partnership, which included identifying potential B2B, B2C, and therapist partners, negotiating, and executing.
• Onboarded a total of 20 new partners in less than half a year through extensive networking and storytelling.
• Partnered with Safe Space’s first-ever travel, F&B, and fitness studios to provide Safe Space users with special perks and benefits.
• Developed Safe Space’s partnership SOPs alongside both quarterly and yearly GTM strategy and performance reporting templates.
• Sourced potential content partners to co-create mental health-related content in order to acquire new Safe Space users, as well as to position Safe Space as a domain expert in the field of mental health.
• Worked closely with various departments to ensure that partnership deliverables were met in a timely manner.
• Reason for leaving: Made redundant due to business restructure.

As a pioneering team member of iQiyi’s South East Asia regional business, I was brought in to help contribute to the development of the advertising sales capabilities. I had also played a key role in developing new avenues for monetization, other than standard digital advertising banners, and helped to educate our counterparts in the other markets on advertising in SEA.

• Actively involved in all phases of the sales lifecycle, which included identifying and developing leads, meetings with clients, developing value propositions, financial deal structuring, contract negotiation, deal closing, and post-campaign reporting to billing and payment.
• Helped to identify key areas of growth and developed new business with media agencies, partners, sales reps, and direct clients across Singapore, Malaysia, and Thailand.
• Maintained and grew key accounts in my assigned market while developing and maintaining strong, active relationships with key client stakeholders at both senior and mid-management levels.
• Helped to plan, coordinate, and drive sales activities, including the management of the sales pipeline in the markets for which I was responsible.
• Reason for leaving: To pursue a different career industry, as well as to further my studies.

As a Senior Client Strategist at VICE, I was given the opportunity to learn more about the content business in the commercial team, while developing proposals alongside my sales counterparts. My digital media planning experiences were also recognized when I was given the opportunity to take on campaign media planning and to advise the team on its solutions during my tenure, which was unfortunately cut short due to company reorganization. I am grateful to my manager for giving me the opportunity to help another department in driving the business forward.

• Collaborated with the sales team to prepare advertising sales proposal decks for various clients.
• Generated creative briefs when necessary for the creative team based on a combination of both audience insights and the client’s key objectives.
• Created advertising packages for the media sales team to take to market.
• I took on the additional function of media planning for the client's media buys.
• Reason for leaving: Made redundant due to business reorganization.

During my time as a Manager of Growth in the Marketing & Partnerships team, I was presented with the rare opportunity to learn more about the subscription side of the business in a leading OTT platform, where I was tasked with reporting new subscriptions and subscription revenue generated through strategic partnerships.

• Fielded as the key contact person between strategic business partners and Viu.
• Account management between the exclusive telco partner and Viu.
• Identified opportunities to grow subscription numbers, while contributing to the revenue growth through paid subscriptions.
• Analyzed growth numbers and churn rates for partnerships on a weekly basis.
• Reason for leaving: Career development.

I was brought in to start and lead the media sales team at one of Singapore’s leading homegrown start-ups. During my tenure there, I was given the opportunity to contribute to the selling of Carousell’s advertising solutions, whilst engaging with internal stakeholders to develop new advertising products, which helped pave the way for revenue growth. Within my first quarter, I had onboarded six new clients, which contributed to approximately one-third of my team’s overall target, while growing new key accounts such as Honestbee by two times in less than a year.

• I am especially grateful to the company for giving me the chance to utilize my past experiences and expertise to contribute to the monetization of the business.
• Selected Contributions:
• Spearheaded the pioneering media sales team while generating new digital media business leads and sales for Carousell across all levels (C-level executives, senior management, and junior executives).
• Oversaw all pre- and post-sales functions, which included leads generation, sales closures, account management, campaign execution, and reporting.
• Fostered relationships with major media agencies and clients in the Singapore market, as well as produced the Carousell media sales playbook.
• Contributed to the setting up of DMP partnerships, as well as other media formats, on the platform.
• Mentored junior team members to develop their skills and expertise in media sales management, fostering a collaborative work environment.
• Implemented data-driven strategies to optimize ad placements, resulting in higher conversion rates for advertisers.
• Increased advertising revenue by identifying and targeting key clients for media sales opportunities.
• Analyzed campaign performance metrics to provide actionable insights for clients, ultimately improving overall results and satisfaction levels.
• Reason for leaving: Personal development.

As an Associate Account Director at Mediacorp, I was brought in to be in the pioneering digital sales team with the key focus of evangelizing both Mediacorp’s digital properties as well as its new audience targeting capabilities.

• Served as the point of contact for all digital advertising campaigns across the different integrated sales teams whilst generating new digital business leads.
• Conceptualized digital ideas for proposals to clients to enhance the client’s key marketing objectives.
• Provided campaign management for digital advertising sales.
• Reason for leaving: Career Development & Professional Growth

I was blessed with the amazing opportunity to join Spotify Asia in its pioneering team. During my tenure at Spotify, I was given the opportunity to operate in a start-up culture, where I was given the chance to contribute in many ways which were not in my primary duties. Some of these duties included on-ground marketing whilst raising brand awareness at schools and events, done in conjunction with a variety of clients’ campaigns.

• In addition, through my own network, I had also helped reduce production costs for clients by over 60% who were then able to try out the Spotify API at a lower overall campaign budget thus helping foster new and existing client relationships. This allowed us to develop localized case studies for new market clients. I am grateful for my Account Director who trusted me to take on a number of clients on my own.
• Selected Contributions:
• Supported Advertising Sales Director in the sales of the platform.
• Conceptualized digital ideas for proposals to client in order to enhance their key marketing objectives.
• Usage of salesforce to set up and verify advertising inventory for both Singapore & Malaysia.
• Served as the key point of contact between 3rd party vendors and Spotify in order to build advertising products for the different clients’ campaigns.
• Management of overseas (Malaysia) reseller’s campaigns.
• Delivered the successful management of 2014/2015 and 2015/2016 campaigns for Singapore Airlines with global deal size coverage of SG, AU, UK &US.
• Handled the management and sale of Republic of Singapore Navy 2015 campaign worth approximately 80k, which led to the successful renegotiation for the following year’s campaign with a budget increment of 15%.
• Other Accomplishments: Promoted from Sales Planner to Account Manager in 2014.
• Reason for leaving: Career Development & Professional Growth

In my time at Viacom, I was brought on board to manage the digital advertising campaigns for both MTV and Nickelodeon. As the go to person for client’s digital media campaigns, I had used this opportunity to provide both innovative and creative media formats to highlight Viacom’s presence in the digital landscape by working with 3rd party companies.

• In addition, I was also given the opportunity to take on the additional role of traditional media campaign management where I was able to plan and execute on-ground client events such as MTV Sessions with Hennessy in Shanghai, China. I am grateful to my manager for giving me the opportunity to learn something entirely different.
• Selected Contributions:
• Supported advertising sales team in the digital components of pitches
• Spearhead execution and planning of digital campaigns and performance with optimization when necessary.
• Conceptualized innovative digital ideas for online media proposals to clients, which included unique rich media products which had not been done prior.
• Coordinated client projects between MTV/Nickelodeon’s creative content team and clients.
• Managed client’s expectations and ensure that all deliverables were executed in a proper and timely manner.
• Prepared post campaign reports for on-air partners.
• Undertook monthly maintenance of trade marketing site responsibilities.
• Other Accomplishments: Promoted from Executive to Senior Executive in 2012. Successful planning and management of clients on-ground collaboration events. Assisted in the management of MTV World Stage (2011- 2013) roadshows.
• Reason for leaving: Career Development & Professional Growth

This being my first full-time role after graduation, my tenure at Zenithoptimedia introduced me to the world of digital media. As an Integrated Planner, I was part of the team which managed the digital media buys of HP Regional account, Singapore Youth Olympic Games, MSIG, Insing(Singel), BBC, Sprice.com and Visit Britain.

• Planned comprehensive digital media strategies for key accounts which I was involved in
• Executed client’s media buying campaigns which also included offline media.
• Planned and managed client’s monthly media budgets and initiatives whilst providing post campaign analysis of improvements to be made.
• Reason for leaving: Career Development & Professional Growth