Denny Gunawan
Senior Head Of Marketing Communications
Summary
Experienced Marketing Communication with over 20+ years of experience in the FMCG industry, handling brand communications campaigns, digital marketing, media relations, public relations and creative content production of global brands domestically and overseas.
Overview
19
19
years of professional experience
9
9
years of post-secondary education
Work History
Senior Head of Marketing Communication
PT Sanghiang Perkasa (Kalbe Nutritionals)
01.2021 - Current
- Lead Kalbe Nutritionals brands' marketing campaigns and corporate communications to achieve overall goals.
- Integrate and synergize multiple supporting functions under Marketing Communications: Digital Marketing, Media Relations, Consumer Insight and Graphic Design department.
- Drove operational improvements which resulted in savings and improved campaign effectiveness.
Head of Corporate Media Relations
PT Sanghiang Perkasa (Kalbe Nutritionals)
09.2013 - 12.2020
- Leading team and responsible for any marketing communication activities, e.g. campaign, creative output, press release.
- Work closely with all agencies, both Domestic and Global (digital, traditional and public relations).
- Increasing and maintaining corporate awareness through any channel.
- Managing relationships with top-level management from all media industries.
- Implementing corporate buying to all media suppliers.
Media Manager
PT Nutrifood Indonesia
01.2008 - 09.2013
- Increased brand awareness through creation of innovative TV ads, and print for major publications.
- Supervised ad campaigns, reporting on results.
- Supported upcoming projects and promoted new product launches.
- Oversaw company media budget, increasing cost efficiency
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Prepare competitive analysis as comparison to set up a campaign - Planning and executing Media
- Negotiate with media suppliers to achieve the most efficient package or scheme
Brand Manager
PT Nutrifood Indonesia
01.2007 - 12.2007
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Developed innovative marketing campaigns based on key objectives.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
Media Manager
PT Nutrifood Indonesia
09.2003 - 12.2006
- Prepare competitive analysis as comparison to set up a campaign - Planning and executing Media
- Negotiate with media suppliers to achieve the most efficient package or scheme
- Plan and execute upcoming Media Plan
Education
MBA - Management
Institut Bisnis Dan Informatika Indonesia (IBII)
Jakarta 10.2003 - 12.2008
Engineering Bachelor - Industrial
Trisakti University
Jakarta 08.1996 - 09.2000
Skills
Marketing Communications
Digital marketing proficiency
Media Relations
Creative Content Production
Public Relations
Timeline
Senior Head of Marketing Communication
PT Sanghiang Perkasa (Kalbe Nutritionals)
01.2021 - Current
Head of Corporate Media Relations
PT Sanghiang Perkasa (Kalbe Nutritionals)
09.2013 - 12.2020
Media Manager
PT Nutrifood Indonesia
01.2008 - 09.2013
Brand Manager
PT Nutrifood Indonesia
01.2007 - 12.2007
MBA - Management
Institut Bisnis Dan Informatika Indonesia (IBII)
10.2003 - 12.2008
Media Manager
PT Nutrifood Indonesia
09.2003 - 12.2006
Engineering Bachelor - Industrial
Trisakti University
08.1996 - 09.2000