Dennis Cheng

• Responsible to implement and maintain window display and in-store merchandising for all Prada stores in Singapore, Malaysia and Indonesia.
• Develop proposals for window displays and internal store display, adapting them to the particularities and merchandise of each store, within the guidelines defined by HQ.
• Collaborate closely with Retail Merchandising Department to create displays which increase customer traffic and sales by identifying appropriate outfits for the market, clientele and seasonality, based on stock on hand, and within the guidelines defined by HQ.
• Keep Visual Merchandising team informed of the guidelines and other information supplied of seasonal window displays changes and new store openings through periodic photographic checks of display and store visits.
• Collaborate with the Department of Advertising, Communications and PR on in-store events,off-site events and Press Presentations.
• Collaborate with Technical Department, providing feedback on the interior condition of the stores, window and in-store fixtures.

Store Opening/Renovation

• TRX Kuala Lumpur Malaysia Store Opening
• ION Orchard Singapore Renovation

• Responsible to implement and maintain window display and in-store merchandising for all Prada stores in Singapore, Thailand, Malaysia and Indonesia.
• Develop proposals for window displays and internal store display, adapting them to the particularities and merchandise of each store, within the guidelines defined by HQ.
• Collaborate closely with Retail Merchandising Department to create displays which increase customer traffic and sales by identifying appropriate outfits for the market, clientele and seasonality, based on stock on hand, and within the guidelines defined by HQ.
• Keep Visual Merchandising team informed of the guidelines and other information supplied of seasonal window displays changes and new store openings through periodic photographic checks of display and store visits.
• Collaborate with the Department of Advertising, Communications and PR on in-store events,off-site events and Press Presentations.
• Collaborate with Technical Department, providing feedback on the interior condition of the stores, window and in-store fixtures.

Store Opening

• Prada KLCC Malaysia Store Opening
• Prada ION Orchard Singapore Restyling Project
• Prada Marina Bay Sands Singapore Restyling Project
• Prada Paragon Singapore Restyling Project
• Prada Changi Airport T2 Store Opening
• Prada Siam Paragon Restyling Project

Representing Brunello Cucinelli, Comfort Zone Skincare, Davidoff Cigar, Grown Alchemist Beauty, LeSportsac, Love Moschino, Manolo Blahnik, Moschino, Pinko, Repetto, Sergio Rossi, Sabon Beauty, Stone Island and Venchi Chocolate. Covering 14 Brands, 13 boutiques and 7 Department Stores.

• Partnered with store design team during remodels or relocations to ensure seamless transition of visual merchandising elements into new spaces.
• Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
• Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
• Established and maintained relationships with vendors for prompt delivery of materials for visual displays.
• Developed cost-effective solutions for store displays to keep costs low and maximize profitability.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
• Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
• Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.

Covering 11 markets, 31 stores. Australia, New Zealand, Guam,Saipan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

• Collaborated with Merchandising Stakeholders and local market to develop seasonal merchandising strategies for optimal customer engagement.
• Budget management for lightbox, window and in-store props selection and production.
• Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support sales objectives.
• Set visual display standards and participate in store openings, renovations and product launches.
• Proposed new ideas and concepts to enhance merchandise displays.
• Presented store update suggestions and layouts to management and stakeholders.

Stores Opening

• Louis Vuitton Central Phuket Thailand October 2019
• Louis Vuitton Midvalley Malaysia October 2019
• Louis Vuitton KLCC Malaysia November 2019
• Louis Vuitton George Street Maison Australia November 2019
• Louis Vuitton Hanoi International Centre Vietnam April 2020
• Louis Vuitton Starhill Malaysia May 2020

Events

• Jakarta Indonesia Exotic Event October 2019
• Mumbai India RTW Pop Up October 2019
• Sydney Australia High Jewellery Event November 2019
• Bangkok Thailand Cruise 2020 Show
• Singapore Savoire Faire Objet Nomade Event July 2020
• Singapore High Jewellery Event August 2020

Representing 3ina Makeup, Anya Hindmarch, Brunello Cucinelli, Castaner, Cluse, Davidoff Cigar, Kusmi Tea, LeSportsac, Love Moschino, Manolo Blahnik, Moschino, Nicholas and Bear, Pinko, Repetto and Venchi Chocolate. Covering 15 brands, 24 boutiques, and 9 department stores.

• Collaborated with cross-functional teams to execute seasonal promotions and marketing campaigns, driving customer engagement.
• Developed strong relationships with vendors, securing exclusive merchandise for promotional events and window displays.
• Organized special events and in-store demonstrations that showcased new products, boosting brand awareness and sales performance.
• Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
• Contributed to company growth through targeted visual merchandising efforts that aligned with overall business objectives.
• Established open lines of communication with store personnel regarding any changes made in the visual merchandising plan, ensuring smooth transitions.
• Innovated and simplified planograms and merchandising strategies to improve processes and results.
• Oversaw visual merchandising for new store openings and store collateral change-outs.
• Collaborated with store managers to determine best placement for merchandise displays.

Stores Opening

• Kusmi Tea July 2016
• 3ina Makeup Tampines October 2017
• Anya Hindmarch October 2017
• 3ina Makeup Ion Link October 2017
• 3ina Makeup Junction 8 November 2017
• 3ina Makeup IOI Putrajaya Malaysia Dec 2017
• 3ina Makeup Sunway Pyramid Malaysia Dec 2017
• Manolo Blahnik MBS Singapore May 2018
• Manolo Blahnik Takashimaya Singapore Jun 2018
• Venchi Paragon Singapore August 2018
• Pinko ION Orchard Singapore October 2018
• Cluse Takashimaya Singapore October 2018
• Venchi Chocolate MBS Singapore March 2019
• Love Moschino Changi Jewel Singapore April 2019
• Pinko Takashimaya Singapore May 2019

Makeup, Fragrances, and Skincare. Covering 3 boutiques, 12 counters, and 13 Sephora stores.

• Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
• Developed planograms with vendors based on best-selling products, optimizing merchandise visibility and accessibility for shoppers.
• Designed eye-catching endcap displays to highlight featured products or clearance items, driving additional sales opportunities throughout the store.
• Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
• Managed monthly forecast POSM, new launches, and basic menu.
• Coordinate, communicate and negotiate with local, regional and worldwide vendors on arrangement and purchasing of props, vm tools and fixtures.

Store Opening

• Sephora JEM 2013
• Robinsons JEM 2013
• Sephora Suntec City 2013
• Takashimaya 2013
• ION B2 Backstage Boutique 2014
• Marina Bay Sands Boutique 2014
• Bugis+ 2014.
• Robinsons Orchard 2014
• Sephora NEX 2014
• Metro Centrepoint 2014
• Tangs Vivo 2015
• Sephora Tampines 2015
• Sephora Great World City 2015
• Tangs Facial Cabin 2015

Representing Bathing Ape, DSQUARED, Hugo Boss, Mazmara, Marina Rinaldi, Max & Co, I-blues, Marella and Y-3. Covering 9 brands, 10 boutiques, and 4 department stores.

• Managed inventory levels, ensuring optimal stock availability for visually appealing merchandise displays.
• Collaborated with store management to execute targeted marketing campaigns and promotional events.
• Trained and mentored in-store visual merchandisers, fostering a cohesive team environment focused on achieving results.
• Maintained consistent brand identity across multiple retail locations, ensuring a unified shopping experience for customers.
• Coordinated with vendors for special event setups, enhancing the overall effectiveness of promotional activities within the store environment.

Store Opening

• Hugo Boss Marina Bay Sands Singapore
• Max & Co ION Orchard Singapore

Representing GAP and Banana Republic. Covering 2 brands 5 boutiques.

• Enhanced store sales by creating visually appealing and strategically placed product displays.
• Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.
• Increased customer traffic through effective window displays that showcased new products and promotions.
• Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.