Deirdre Qin Yi Foo
Summary
Talented and results-oriented creative professional with experience leading teams and developing strategies to engage target audiences. Proven track record of developing successful advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Overview
20
20
years of professional experience
Work History
Motion Graphic Designer
VHQ Media
03.2004 - 07.2005
- Worked closely with Creative Director, 3D designers and producers to analyze project objectives, specifications and deadlines.
- Familiarized other team members with modern advancements in animation and constantly changing technologies, techniques and creative approches.
- Created complex animations for TV commercials, TV programs and MTV shows.
- Converted and edited videos using Final Cut Pro and Adobe After Effects to add 2D and 3D effects and elements.
- Prepared conceptual layouts for TV motion graphic projects.
- Applied contemporary trends in production design to produce stunning, forward-thinking work.
- Developed storyboards outlining animation plans.
- Combined technical and artistic abilities to accomplish challenging animation objectives.
- Used 3d Studio Max to create computer-generated effects and simulations.
Designer
TWG Teas (Formerly Known As The Wellness Group)
07.2005 - 07.2006
- Applied skill to bring client visions to fruition.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Created marketing materials, including brochures and product catalogs to brand standards.
- Created designs adhere to company brand standards and guidelines.
- Researched and identified new opportunities for product and brand development.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Designer/Art Director/Creative Director
Freelance / Self-Employed
09.2006 - 12.2023
- Implemented artistic vision
- Contributed to creative process through original ideas and inspiration.
- worked with Creative Firms like BBDO, Steam Productions, Fuel Productions, Deloitte, Foxtel, GE etc to produce commercials, branding for products, videos and other media outputs.
- Fostered highly communicative, collaborative team culture on visual product projects.
Creative Director
Formae Collective (self-employed)
04.2016 - 07.2023
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Negotiated contracts with vendors and suppliers internationally
- Created creative briefs and timeline to manage creative process from concept to completion.
- Formulated and monitored budgets to manage expenses and control costs.
- Created & analyzed advertising campaigns that successfully generated increased brand awareness and recognition.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
Education
Bachelor of Arts - Design And Media
University of New South Wales, Australia
Australia2008
School of Animation And Design
Nanyang Polytechnic
Singapore2004
High School Diploma -
CHIJ Toa Payoh
Singapore2000
Skills
- Vision Development and Direction
- Creative Team Leadership
- Social Media Content Creation
- Graphics and Animation
- Proficient with Adobe suite Software, Cinema 4D, 3D max, Final Cut Pro and other social media editing applications
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Creative Director
Formae Collective (self-employed)
04.2016 - 07.2023
Designer/Art Director/Creative Director
Freelance / Self-Employed
09.2006 - 12.2023
Designer
TWG Teas (Formerly Known As The Wellness Group)
07.2005 - 07.2006
Motion Graphic Designer
VHQ Media
03.2004 - 07.2005
Bachelor of Arts - Design And Media
University of New South Wales, Australia
School of Animation And Design
Nanyang Polytechnic
High School Diploma -
CHIJ Toa Payoh
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