Deepika Singh
Summary
Experienced marketing technology leader with a strong drive, boasting a decade plus in consultancy, communication, and influencer partnerships within billion-dollar enterprises. Adept in leveraging cutting-edge marketing technology for heightened customer engagement, optimized campaigns, and elevated business performance. Committed to pioneering strategies that harmonize with top-level goals, deliver tangible outcomes, and cultivate effortless customer experiences.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Digital Marketing and External Communications Manager
MCKINSEY & COMPANY, TMT Practice, Asia-Pacific
05.2011 - 06.2018
- Developed and executed comprehensive marketing technology strategies to enhance customer acquisition and retention efforts
- Leveraged data analytics and customer insights to optimize digital marketing campaigns, resulting in a 20% increase in conversion rates
- Implemented marketing automation tools to streamline lead nurturing processes, reducing time-to-conversion by 30%
- Collaborated with cross-functional teams to identify, evaluate, and onboard new platforms, ensuring alignment with business goals and regulatory requirements
- Conducted training sessions for marketing teams to enhance their proficiency in using relevant tools and driving data-driven decision-making
- Monitored and analyzed key performance metrics to measure the effectiveness of marketing technology initiatives, providing actionable recommendations for continuous improvement
- Ensured compliance with data privacy and security regulations while leveraging customer data for targeted marketing campaigns.
Intern
DAIMLER AG
05.2007 - 11.2007
- Set and implemented HR scorecard in line with goals and objectives – 100% acceptance of suggested KPIs
- Prepared HR blueprint for setting up a new company
- Managed various key initiatives – top employer program following-up from “great places to work” survey, training map for Africa and Asia-Pacific, recruitment and retention mapping.
Consultant
PROACTIVE CONSULTANTS
04.2004 - 03.2006
- Managed wing-to-wing recruitment process
- Developed "resume shortlisting strategy" that cut time by 7-10 days
- Led research for industry-wide compensation and benefits benchmarking
- Supported client relationships; supervised 1 junior analyst.
Analyst
TRIDENT-HILTON
03.2003 - 03.2004
- Set revenue accounting processes and standard operating model for 125-room property
- Led recruiting and training efforts for a 5-member process and standards team.
Analyst, Planning and Merchandising Analyst
HILTON MAURITIUS RESORT
12.1999 - 12.2002
- Managed FF&E budget, resulting in 25% cost savings
- Led the supply chain process from evaluation, negotiation, selection to on-site delivery (100% on-time)
- Managed vendor relations and coordinated import process around government permits and regulations.
Education
Master of Business Administration -
NATIONAL UNIVERSITY OF SINGAPORE
Bachelor of Science - Microbiology
DELHI UNIVERSITY
Skills
- Customer Retention Strategies
- Social Media Digital Marketing
- Reputation Management
- Message Branding
- Business Growth
- Budgeting and Allocation
- Brand Awareness
- Department Development
- Customer Experience Improvement
- UI and UX Design
- New Business Opportunities
- Brand Messaging
- Customer Behavior Analysis
- Marketing Plan Development
Certification
Certified MBTI Facilitator (Step 1 and Step 2 Certification)
- CPP, Inc; Implement and Evaluate Balanced Scorecards
- Project Management Certification
- Presentation and Facilitation Skills
- Interviewing Techniques
- Time Management, CITIZENSHIPS
- Indian National
- Singapore Permanent Resident
Timeline
Digital Marketing and External Communications Manager
MCKINSEY & COMPANY, TMT Practice, Asia-Pacific
05.2011 - 06.2018
Intern
DAIMLER AG
05.2007 - 11.2007
Consultant
PROACTIVE CONSULTANTS
04.2004 - 03.2006
Analyst
TRIDENT-HILTON
03.2003 - 03.2004
Analyst, Planning and Merchandising Analyst
HILTON MAURITIUS RESORT
12.1999 - 12.2002
Master of Business Administration -
NATIONAL UNIVERSITY OF SINGAPORE
Bachelor of Science - Microbiology
DELHI UNIVERSITY
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