Deborah Lim
Summary
Results-driven professional known for high standards and commitment to achieving goals. Extensive experience in managing and growing client portfolios while ensuring optimal team collaboration. Recognized for adaptability and fostering positive, results-oriented environment. Have demonstrated success in sales, customer relations and prospecting spanning over 10 years. Passionate in training and mentoring new team members or clients. Stays calm under pressure.
Overview
10
10
years of professional experience
Work History
Senior Account Executive (APAC)
Vimeo
03.2022 - Current
- Experience working with companies across APAC (excluding Japan)
- Brought in over US$650,000 in revenue in 2024
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Mentored junior account executives and sales development representatives, fostering a positive work environment and encouraging professional growth.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Collaborated with cross-functional teams to ensure timely delivery of products and services, resulting in high customer satisfaction.
- Promoted company offerings to diverse customers with targeted and disciplined approach.
- Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
- Built relationships with customers and community to promote long term business growth.
Business Development Associate
CITY STORAGE SYSTEMS PTE LTD (CLOUDKITCHENS)
06.2020 - 02.2022
- Overseeing Singapore, Malaysia, Taiwan and Hong Kong market
- Sourcing of resellers for our product and data consolidation platform
- Conducting sales training for external partners
- Creating market acquisition campaigns with partners
- Developed business pipeline using cold and warm techniques.
- Provided exceptional customer service by addressing client concerns promptly and maintaining regular communication throughout the partnership process.
- Exceeded company-defined sales quotas.
- Prospecting F&Bs entrepreneurs or chains for partnership
- Account management and upselling of new product features to clients
- Sourcing and managing channel partnerships in Singapore and Malaysia
- Engaging with internal and external technical engineers to ensure a smooth API integration process
- Providing partners with regular insight reports
- Top sales performer in the team since January 2021 - acquiring F&B groups like SF Group and Pontian Wanton Noodles
- Establishing partnership with Nestle, AirAsia, Lalamove, Eats365, Revel, Dudoo and OCBC
Sales Associate
GRAIN PTE LTD SINGAPORE
01.2019 - 06.2020
- In charge of the healthcare sector and fast moving consumer goods sector
- Focus on building relationship with key accounts to obtain more sales through word of mouth and referrals
- Preparation and submission of sales proposals to win contracts
- Overseeing operations for large scale events
- Highest sales performance even during Covid
- Closed a $120K contract with National University Hospital
- Organised a meal donation program for the healthcare workers during Covid in partnership with Lululemon
Business Development Manager
YOLO GROUP SINGAPORE
07.2017 - 08.2018
- Acquisition and retention of corporate clients
- Developing new segment of sales to increase revenue
- Account management
- Negotiation of partnerships and event management to increase market visibility
- Increased corporate sales revenue by over 500%
- Developed new business segments and secured catering contracts for the new vertical
- Managing the account of Virgin Active Singapore (5 branches)
- Participated as a vendor for sports events and was the top performing vendor in the Spartan Race (2018)
Corporate Sales Manager
FOODPANDA SINGAPORE
07.2016 - 07.2017
- Acquisition and retention of corporate clients
- Facilitating the smooth transition of our clients to the corporate platform
- Creating data reports for companies to view the expense record of their employees
- Negotiating exclusive contracts or daily food budget with FoodPanda
- Managed a team of customer service personnel and dispatch riders to ensure user experience exceeds expectations
- Increased department sales revenue by over 100%
- Achieved a record sales of over $100k in a month
- Managed large accounts such as Grab, Lazada, HSBC and Blackrock etc
Senior Marketing Executive
SAVILLS SINGAPORE
11.2014 - 07.2016
- Leasing of commercial spaces - working closely with landlords such as OCBC, Perennial and Frasers
- Analysing market trends and comparable rents
- Prospecting of clients who are aligned with landlords' branding and budget expectation
- Negotiating rents and contractual clauses
- Securing new to market brands and concepts
- Placement of Violet Oon at National Gallery Singapore, Fat Prince at Peck Seah Street, The Sandwich Shop at Marina Bay Financial Centre etc
Education
BACHELOR IN BUSINESS ADMINISTRATION - INTERNATIONAL BUSINESS
ROYAL HOLLOWAY, UNIVERSITY OF LONDON
GCE "A" LEVELS -
CATHOLIC JUNIOR COLLEGE
Skills
- Client relationship management
- Team collaboration
- Sales quota achievement
- Lead generation
- Pipeline management
- Consultative sales
- Multitasking and organization
- Sales coaching
Languages
English
Mandarin
References And Certificates
Provided on request
Timeline
Senior Account Executive (APAC)
Vimeo
03.2022 - Current
Business Development Associate
CITY STORAGE SYSTEMS PTE LTD (CLOUDKITCHENS)
06.2020 - 02.2022
Sales Associate
GRAIN PTE LTD SINGAPORE
01.2019 - 06.2020
Business Development Manager
YOLO GROUP SINGAPORE
07.2017 - 08.2018
Corporate Sales Manager
FOODPANDA SINGAPORE
07.2016 - 07.2017
Senior Marketing Executive
SAVILLS SINGAPORE
11.2014 - 07.2016
GCE "A" LEVELS -
CATHOLIC JUNIOR COLLEGE
BACHELOR IN BUSINESS ADMINISTRATION - INTERNATIONAL BUSINESS
ROYAL HOLLOWAY, UNIVERSITY OF LONDON
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