Deborah Lim
Summary
Corporate Communications and Brand professional with 8+ years of experience across financial services, health and education sectors. Experiences in managing internal communications, brand and marketing communications, CSR and stakeholder engagement, with an understanding of regulated environments. Works closely with leadership, cross-functional teams and agencies to deliver communications that support business priorities, brand integrity and long-term reputation.
Overview
2026
2026
years of professional experience
Work History
Communications Consultant (Contract)
Prudential Services Asia Ltd
2025 - Current
- Supported health communication initiatives aligned with business and brand objectives.
- Collaborated with cross-functional teams to align messaging with organisational goals and objectives.
- Edited and proofread external communications to ensure clarity, accuracy, and adherence to brand guidelines.
Corporate Communications Senior Executive
FWD Insurance Berhad
2022 - 2025
- Collaborated with cross-functional teams to align communication efforts with organisational goals.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Served as liaison and handled communications with groups inside and outside agency.
- Assisted in developing crisis communication plans for timely responses during challenging situations.
- Led internal communication initiatives supporting employee engagement and leadership messaging.
- Delivered speechwriting for senior management.
- Managed volunteer programs, fostering employee participation in community service projects.
- Enhanced CSR initiatives by identifying and implementing innovative strategies to improve community engagement.
Corporate Communications Officer
Tunku Abdul Rahman University College
2017 - 2022
- Developed and implemented internal communication strategies to enhance employee engagement.
- Managed media relations, crafting press releases and coordinating interviews for executives.
- Increased media coverage through the creation of compelling press releases and proactive media outreach.
- Authored strategic communication plans that aligned with institutional goals and mission.
- Ensured consistent brand messaging across internal and external platforms.
- Planned and executed institutional events with cross-departmental coordination.
PR Associate
Acorn Communications Sdn Bhd
2016 - 2016
- Developed and executed PR campaigns to enhance brand visibility and reputation.
- Managed media relations, fostering partnerships with key journalists and influencers.
- Crafted press releases and promotional materials to effectively communicate brand messages.
- Coordinated events and press conferences, ensuring seamless execution and positive media coverage.
Education
BA (Hons) Corporate Communication -
Universiti Tunku Abdul Rahman
01-2015
Diploma - Graphic Design
Tunku Abdul Rahman College
01-2012
Skills
- Brand management
- Corporate communications
- Internal communications
- Speech writing
- Marketing communications
- Community management
- Crisis management
- Employee engagement
- Brand messaging
- Communication strategy development
- Corporate events planning
- MS office
Languages
English
Bilingual or Proficient (C2)
Malay
Upper intermediate (B2)
Chinese (Mandarin)
Elementary (A2)
Timeline
Communications Consultant (Contract)
Prudential Services Asia Ltd
2025 - Current
Corporate Communications Senior Executive
FWD Insurance Berhad
2022 - 2025
Corporate Communications Officer
Tunku Abdul Rahman University College
2017 - 2022
PR Associate
Acorn Communications Sdn Bhd
2016 - 2016
BA (Hons) Corporate Communication -
Universiti Tunku Abdul Rahman
Diploma - Graphic Design
Tunku Abdul Rahman College