Debbie Katherina

• Oversee end-to-end sales operations across Asia, managing truck bookings, ordering, and shipments. Collaborate with cross-functional teams (sales, logistics, marketing, FP&A, finance, warranty and service) to resolve operational challenges and drive continuous improvement.
• Pioneered and built sales processes from scratch, streamlining workflows and enhancing cross-department coordination. Created and generated sales reports on market share, quote rate, closure rate, participation rate, and close-won metrics, continuously optimizing sales processes to boost efficiency and productivity for the sales team.
• Developed and implemented the 2025 Hy-Flow & Rebate Plan, including margin analysis simulations and pricing strategies approved by senior management. Manage financial accruals, rebate payouts, and official letters, ensuring accuracy and alignment with finance.
• Lead inside sales for regional stock trucks, managing truck costing, quotations, and sales negotiations while reducing dead stock by one-third since 2022. Order optimal truck configurations in collaboration with sales, ensuring sellability, and coordinate shipments for demos and tradeshows.
• Manage dealer inventory, forecasting, pipeline, lead allocation and management in Salesforce and PowerBI, driving accuracy and efficiency. Created tools for the sales team to track live truck bookings against internal and external targets, enhancing dealer management, improving forecasting, and strengthening pipeline accountability.
• Provide executive and sales support to the Sales Director and VP, including presentation preparation, meeting coordination, and managing travel and expenses, enabling leaders to focus on strategic priorities.
• Lead coordination for QBRs, sales conferences, and tradeshows, driving strategic alignment and enhancing sales performance.
• Manage office cultural events, fostering employee engagement and strengthening internal relationships for a positive work environment.

• Support the global team in all customer service matters on all Crypto related matters for Phemex via Zendesk email tickets.
• Took charge of Social Media Data Analysis based on Sprout Social, for the different platforms Facebook, twitter and Instagram (Sproutsocial)

Reasons for leaving: Headhunted by a recruiter to join Hyster Yale Group and received an offer that surpassed my expectations.

• Provided end-to-end sales support for the B2B Asia sales team, along with global support for the US and Europe during peak periods.
• Reviewed and approved all contracts for print and digital licenses, ensuring accuracy before issuance to B2B clients.
• Managed Salesforce Case management and Live Chat support.
• Prepared manual addendums and contract extension documentation.

Reasons for leaving: Contract Role

• Managed 1,000+ client contracts, improving efficiency and ensuring timely processing and follow-up.
• Managed end-to-end client engagement for the accounting team, from initial outreach and contract renewals to delivering final products, ensuring client satisfaction.
• Liaised with internal auditors and corporate secretaries, ensuring accurate and timely filing of financial statements and filings with ACRA.
• Identified process improvement opportunities to mitigate peak periods and improve overall client servicing.

Reasons for leaving: Wanted to gain exposure in a Global MNC to further develop my career progression.

• Answered public inquiries on National Service-related topics, maintaining high standards of customer service and meeting KPIs.

Reasons for leaving: Headhunted for a position at Stone Forest Accountserve Pte Ltd.

• Managed cold-calling and sales meetings, preparing documents for SME firms to switch to private electricity retailers.
• Built client relationships and provided follow-up on contract signing and onboarding.
• Managed invoicing and credit control duties.

Reasons for leaving: Looking for a non-sales role for stability in income.

• Provided customer service and after-sales support in the gallon water bottle department.
• Managed high volume order processing and delivery coordination, working with internal teams to ensure accurate production and delivery.
• Collaborated with finance to ensure invoice accuracy against delivery orders (DO), and act as credit controller when needed.

Reasons for leaving: Looking for better remuneration and exposure.