Dawn Tay
Press Secretary To Minister, Deputy Director (Communications & Information)
Summary
Experienced communications professional with a proven track record in managing press interactions, crafting compelling messages, and driving communication strategies including in crises. Skilled team collaborator and adept leader of high-performing teams through major crisis situations and multi-agency initiatives. Recognised for reliability, strategic thinking, exceptional writing and speaking abilities in both English and Chinese. Seeking opportunities to shape brand narratives and build trust at scale in the private sector leveraging public sector experience and editorial instinct to bring fresh value.
Overview
21
21
years of professional experience
2028
2028
years of post-secondary education
2
2
Languages
Work History
Press Secretary & Deputy Director
Ministry of Communications and Information
06.2021 - Current
- Lead strategic media support for the Minister, including content development for press, social media, and parliamentary engagements. At least 15% growth in social media fans, 20% increase in positive engagement.
- Ensure consistency, quality, and timeliness of media outputs across platforms, including bilingual (English and Chinese) soundbites and statements.
- Provide counsel on issues and narrative framing to enhance public trust and confidence in the Ministry’s work.
- Manage a high-performing team and drive end-to-end campaign and event communications planning.
Deputy Director, Media Analytics & Operations
Ministry of Communications and Information
04.2018 - 05.2021
- Supervised national-level media operations and social listening during key events such as GE2020 and COVID-19.
- Established a media command centre for the 2018 Trump-Kim Summit, handling global press engagement under high-pressure conditions.
- Revamped SOPs, reporting templates and data analysis frameworks for more actionable insights.
Assistant Director
Ministry of Education
04.2015 - 04.2018
- Led a team of 5 in developing and executing integrated communication plans for education policy changes.
- Fronted crisis communications for major issues and led rapid-response initiatives.
Communications Manager
Media Development Authority (now IMDA)
11.2011 - 04.2015
- Crafted comms strategies to support regulatory efforts in competition and consumer protection, as well as crisis comms efforts.
- Conducted media sentiment analysis and proactive issues management, including media education where needed.
Senior Journalist, Shin Min Daily News & U Weekly
Singapore Press Holdings
05.2006 - 09.2011
- Led political and community news coverage at Singapore’s leading Chinese evening daily.
- Covered major events such as GE2011, PE2011, Budget announcements, and Obama’s 2008 Presidential Election win.
- Launched and helmed new lifestyle feature in U Weekly, mentoring junior journalists on editorial quality.
Intern Reporter, Lianhe Zaobao
Singapore Press Holdings
01.2005 - 06.2005
- SPH Journalism Fund recipient. Filed multiple articles independently while interning abroad.
Intern Reporter
Dong Fang Zao Bao
05.2004 - 06.2004
- Filed multiple articles independently while interning abroad.
Education
Training Programme in Public Administration -
Fudan University
Shanghai, ChinaBachelor of Communication Studies (Honours, 2nd Upper) - Minor in English Literature
Nanyang Technological University
01.2002 - 01.2006
Skills
- Leadership
- Reputation & Issues Management
- Public Relations
- Social Media Comms
Journalism
Skills Summary
Leadership, Strategic Comms Planning, Reputation & Issues Management, Crisis Comms, Public Relations, Corporate Comms, Journalism, News & Feature Writing, Editorial Oversight, Press Releases, Newsletters, Storytelling, Creative Writing, Copywriting, Social Media Comms, Analytics, Digital Campaigns, New Media, Online Journalism, Facebook Certified, Project Management, Event Planning, Multi-stakeholder Coordination, Time Management, Sentiment analysis tools, Media monitoring systems, Content planning platforms
Timeline
Press Secretary & Deputy Director
Ministry of Communications and Information
06.2021 - Current
Deputy Director, Media Analytics & Operations
Ministry of Communications and Information
04.2018 - 05.2021
Assistant Director
Ministry of Education
04.2015 - 04.2018
Communications Manager
Media Development Authority (now IMDA)
11.2011 - 04.2015
Senior Journalist, Shin Min Daily News & U Weekly
Singapore Press Holdings
05.2006 - 09.2011
Intern Reporter, Lianhe Zaobao
Singapore Press Holdings
01.2005 - 06.2005
Intern Reporter
Dong Fang Zao Bao
05.2004 - 06.2004
Bachelor of Communication Studies (Honours, 2nd Upper) - Minor in English Literature
Nanyang Technological University
01.2002 - 01.2006
Training Programme in Public Administration -
Fudan University
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