Chang Teck Goh
Social Media Manager
Summary
Experienced Social Media Manager with a strong track record of strategizing, ideating and executing successful social media campaigns that drive brand awareness, boost engagement, and improve conversions. Also skilled in creating educational and informative content that increases followership and enhances brand reputation. Adept at building and maintaining vibrant online communities through daily engagement and maintaining neutral sentiment towards project.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
Work History
Social Media and Content Manager (Freelance)
Bluejay Finance
03.2023 - Current
- Plan and develop social media campaigns
- Craft thought-provoking and compelling content (both long form and short form)
- Distribute content across social media channels
- Engage with the broad community across social media channels
- Monitor and analyse social media data
- Monitor the latest social media trends
- Use relevant social media marketing tools (i.e. Hootsuite, Sprout Social, etc.)
Social Media Manager (Contractor)
YouHodler
09.2022 - Current
- Strategized, ideated and co-created daily social media content to improve impressions, engagements and conversion. Increased followers by >5,000 in 6 months.
Built, monitored, grew and maintained vibrant online communities through daily engagement. Maintained an engagement rate of >3%. - Proficient with Discord and all things Web3-related like collab.land and guild.xyz.
- Served as a host for weekly community calls and all other relevant events organized and held - hosted >10 live AMAs on YouTube, Twitter Spaces and Discord.
- Seeked out partnerships to grow Social Media following.
- Twitter Lurker and Poster - created daily threads and informational content of crypto. Experienced in using typefully.com.
- Improved reviews of the platform by >1,000 on TrustPilot, Google, iOS and Android Store.
Social Media Manager
Hodlnaut Pte Ltd
04.2021 - 08.2022
- Conceive social media and community strategies for diferent channels to build brand awareness, boost community engagement, and create and maintain the company’s brand image - received >100 user commendations over 1 year
- Built, monitored, grew and maintained vibrant online communities through daily engagement
and regular policing - Took down >10 scam domains, maintained neutral community sentiment. - Worked with an in-house designer to produce eye-catching, simple yet evoking visual content - became the go-to person for employees and users to explain complex crypto terms
- Helped scale and manage a team of community ambassadors – quick customer resolution times.
Tracked campaigns, measured their performance against the KPIs and collected feedback from the community – contributed to growth of platform with introduction of 5 new features in tenure.
Education
Bachelor of Science - Marketing
08.2014 - 08.2018
Skills
Social Media Management
undefinedTimeline
Social Media and Content Manager (Freelance) - Bluejay Finance
03.2023 - Current
Social Media Manager (Contractor) - YouHodler
09.2022 - Current
Social Media Manager - Hodlnaut Pte Ltd
04.2021 - 08.2022
Singapore University of Social Science - Bachelor of Science, Marketing
08.2014 - 08.2018
Similar Profiles
Nicholas CroweNicholas Crowe
Project Manager at Bluejay ConstructionProject Manager at Bluejay Construction
Jason FergusonJason Ferguson
Technician at BlueJay IrrigationTechnician at BlueJay Irrigation
Andres PulidoAndres Pulido
Dispatcher at Bluejay Delivery (Amazon XL)Dispatcher at Bluejay Delivery (Amazon XL)