New technologies in fields of Artificial Intelligence, automation and storytelling
Daryl Chin
Communications Practitioner
Singapore
Summary
Highly versatile communications professional with a journalism foundation and almost 2 decades of experience in communications strategy, stakeholder engagement, and digital transformation.
Skilled in developing impactful messaging frameworks, managing complex projects, and leveraging data for measurable results.
A strategic thinker with a keen understanding of the news cycle and a commitment to continuous improvement.
Areas of expertise include:
- Creating strong leadership messaging on corporate direction and priorities with proactive global stakeholder alignment
- Strategic prioritization in planning with a data-led approach on objectives and budget allocation
- Adept at improving corporate reputation and sound crisis/change management practices in print and digital media through the right partnerships
- Deep experience in building high-performance teams
Overview
18
18
years of professional experience
2
2
Languages
Work History
Communications Leader (APAC/SEA)
adidas
07.2021 - Current
- As part of Senior Leadership Team, demonstrated strong initiative, creativity and collaborative spirit in aligning communications goals globally and APAC with positive qualitative and quantitative feedback from CEO, Board Members and global function heads
- Demonstrated strong organizational and time management skills while leading APAC communications team across multiple projects from concept to completion.
- Created strong leadership messaging for internal and external use to cascade Global and APAC priorities to advance various channel initiatives.
- Proven track record of driving successful outcomes by working across functions like Human Resources on employee engagement/retention and change management, Brand and Legal functions for brand credibility and crisis management, Wholesale/Franchise teams in managing partner relationships, Digital teams in creating awareness for acquisition and ecommerce roadmap and running large-scale events.
- Introduced new technology, software applications and formats to keep messaging relevant across different demographics which has been adopted globally.
- Acknowledged for exemplifying values of Courage, Innovation, Ownership, Team play, Integrity and Respect.
- Provided on-time professional services and support in dynamic work environment with global deadlines.
- Organized and detail-oriented with strong work ethic.
Digital Solution Development Team Lead
Singapore Press Holdings
01.2019 - 06.2021
- Lead company-wide work streams in two vital customer-centric/audience-first growth areas: video strategy and future audience development (Google News Initiative Design Accelerator).
- Lead digital development team in working with internal ad-tech teams and external partners to drive key results in increasing direct and programmatic revenue by 8.3%.
- Create go-to-market solutions across media channels (digital, print, OOH and radio) with sales and product teams, leveraging on earned, paid and owned media.
Social Media Editor
The Straits Times
01.2014 - 01.2019
- Spearheaded weekly column on digital trends in The Sunday Times, a first for the national newspaper.
- Took charge of The Straits Times' social media channels and developed strategies for news gathering, consistency of tone and reader engagement across various markets, which led to a300% increase in followers and traffic.
- Daily briefings with Editor-In-Chief on news coverage direction and quarterly reviews with senior management on digital strategy.
- Championed data-driven strategy for day-to-day operations within newsroom using a variety of analytics tools.
- Introduced internal weekly newsletter for senior editors to communicate key ideas and thought leadership to newsroom.
- Managed team of 8 journalists, videographers and data analysts to lead multimedia coverage of key events such as the General Elections.
- Planned digital training workshops for reporters on storytelling across video and social media platforms.
- Invited to speaking engagements at Google (hackathons), Facebook (Topic: Building social communities) and local universities on fake news, digital reporting and community building.
Property Correspondent
The Straits Times
01.2010 - 01.2014
- Delivered award-winning stories on hot-button property issues which led to legislative changes to the public housing market.
Presenter
Razor TV
01.2008 - 01.2010
- Helmed SPH's first web TV channel as news anchor and producer. Conceptualised shows, wrote scripts, edited and produced numerous shows on current affairs, lifestyle and technology.
Content Producer
Digital Media Unit
01.2007 - 01.2008
- Led reader engagement team and produced content for Asia One.
Freelance Writer
Marketing Magazine/Giant Robot
01.2005 - 01.2007
- Wrote lifestyle and travel features for Marketing Magazine and US-based magazine Giant Robot.
Education
B.A. - Cultural Studies and Linguistics
01.2003 - 2005.01
Diploma - Information Technology
2000.01 - 2003.01
Skills
Leadership communications
undefinedLeadership strengths
Vision planning
Decision-making
Collaborative approach
Interests
Tennis
Jogging
Swimming
Hiking
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Communications Leader (APAC/SEA) - adidas
07.2021 - Current
Digital Solution Development Team Lead - Singapore Press Holdings
01.2019 - 06.2021
Social Media Editor - The Straits Times
01.2014 - 01.2019
Property Correspondent - The Straits Times
01.2010 - 01.2014
Presenter - Razor TV
01.2008 - 01.2010
Content Producer - Digital Media Unit
01.2007 - 01.2008
Freelance Writer - Marketing Magazine/Giant Robot
01.2005 - 01.2007
Deakin University - B.A., Cultural Studies and Linguistics
01.2003 - 2005.01
Ngee Ann Polytechnic - Diploma, Information Technology
2000.01 - 2003.01
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