Darryl Chua

End to end management of Marketing, Growth, Pricing and Incentives.

Key accomplishments

• Achieved highest GMV in last 2 years while maintaining marketing and incentive costs
• Through pricing changes, improved CVR by 2pp
• Grew frequency by 5% by increasing loyalty partnership to 23% GMV contribution

End to end management of Operations - Customer Experience, Logistics, Partner Performance, Pandago (Courier Service), Kitchens & Concepts.

Key accomplishments

• Cost optimization: Reduced operating costs by 12% in 9months
• Service levels: Reduced customer incidences and overall cancellations by 30%
• Service levels: Maintained 5-10% quicker Delivery Time vs competitors while maintaining coverage
• Scaled new courier business unit by 2x in 1 year

Managed team of 10+ reps, overseeing partner onboarding/incubation/programs and Salesforce for 12 markets

Key accomplishments

• Partner Onboarding Cost optimization by >20% through Automation/ Process improvements
• Launched Partner Programs achieving 7-figure interactions with training material(s)
• Brought new vendor ops performance metrics on par with existing vendor base (incubation) - improving by 50%
• Salesforce feature prioritization + GTM for region

Managed team of 2 overseeing 12 markets for partner onboarding and incubation, while running large scale project management

Key accomplishments

• Lead APAC migration of Salesforce instance for thousands of users across >10 functions
• Fully standardized partner transmission devices from 50+ to 1 across APAC
• Centralized and Standardized warehouse and 3PL setup across 6 markets, reducing costs by 15% and improving speed by >50%
• Scaled partner onboarding through covid by 5x while bringing TAT down from 20+d to

Responsible for overseeing partner onboarding, device management and partner incubation across 8 markets in APAC

Key accomplishments

• Lead APAC migration of partner order processing app across thousands of partners
• Kicked off standardization of partner transmission devices in APAC
• Spearheaded launch of partner portal and achieved 80% adoption

Managed team responsible for partner onboarding and end to end device management (Tablet/SIM card/supply chain)

Key accomplishments

• Reduced Onboarding turnaround time from >30d to 7d
• Reduced troubleshooting turnaround time from 3d avg to 1d avg
• Reduced costs of devices and transmission costs by 70% and 30% respectively

• Onboarding of restaurant partners on foodpanda platform
• Deployment and Troubleshooting of partner devices