Daniel Kuan

• Led and scaled Video Production Team: Directed a team of creatives through the full video production process, achieving a 300% output increase within 10 months;
• Launched and managed the brand’s TikTok platform, achieving 1.5K followers within the first six months
• Developed tailored content for Meta, TikTok, and YouTube, strategically optimising engagement and audience growth across each platform;
• Lead generation support. Created and produced video campaigns responsible for generating 100% of inbound leads via paid social ads;
• Collaborated with the sales and marketing teams to align creative content with broader campaign objectives;
• Engaged and managed relationships with creative agencies and partners to support various creative needs;
• Revamped and documented standard operating procedures (SOPs) and brand guidelines to ensure a consistent brand presence across all channels;

Helped bridge the gap between scientific discoveries and the general masses. Significantly increase the quality of content and production value for both internal and external videos.

• Built a large video portfolio that converted 10+ clients such as NUS, Illumina, A*STAR Research, L'Oréal, Horizon Quantum Computing.
• Led a team of five writers and producers to produced internal and external videos.
• Managed the production team and producers to pinpoint creative vision, determine technical needs and device shooting schedule.
• Optimized workflow efficiency to reduce cost and decrease turn around time to produce a video.
• Produced an award-winning short documentary: The Hacktivist.
• Managed and liaised with production crew from various timezone such as San Francisco, Massachusetts, Australia and Singapore.

• Conceptualized and executed creative social media campaign brief such as DBS Bank, Singapore Polytechnic, National Gallery of Singapore.
• Led and grew the creative team. The company saw an increase growth in manpower by 100%.
• Worked on social media content that is viewed by millions: Millennials of Singapore, DBS Marina Regatta 2017, 2018, 2019.

• Managed time efficiently in order to complete all tasks within deadlines.
• Proved successful working within tight deadlines and a fast-paced environment.
• Oversaw 5+ creative branding and Youtube content for Singapore influencers such as Babe of All Trades (Yan Kay Kay), After Hours Talk Show (Eunice Annabel), Bump To Mum (Tammy Tay).
• Ideated and executed videos for internal and external brands.

• Significantly increased production and story-telling value in the company's video product.
• Led a team of video editors to create a consistent standard of quality across all video product.
• Delivered edits on time for reviews and final delivery.
• Developed best practice content editing techniques to enhance content performance across social platforms.