Dalphine Chua
Summary
Enthusiastic Marketing Project Manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
22
22
years of professional experience
Work History
Marketing Project Manager
Singapore Polytechnic
03.2010 - Current
- Assisted with developing event strategies and tactical plans to promote accomplishing marketing goals.
- Developed etwork of related professionals to open up business opportunities.
- Kept organized tracking documents detailing assignments, work-in-progress, and completed project milestones.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Set up, completed, and tracked customer surveys for local, regional, and national campaigns.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Improved operational planning and business frameworks to enhance resource utilization and reduce waste.
- Monitored company inventory to keep stock levels and databases updated.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Resolved problems, improved operations, and provided exceptional service.
- Prepared variety of different written communications, reports, and documents to ensure smooth operations.
- Performed duties according to applicable standards, policies, and regulatory guidelines to promote safe working environment.
- Managed budgets, appointment scheduling, employee and event itineraries, and accounts to improve productivity initiatives.
- Managed office operations while scheduling appointments for department managers.
- Created consistent structural input format to maintain site continuity by authoring and implementing best-practices designers and content providers.
- Managed 5 subordinates, oversaw entire office operations.
Asia Pacific Regional Communications Manager
Microsoft
10.2008 - 09.2009
- 5Conceptualized, planned and executed original designs for wide range of website properties.
- Designed graphics for website decoration and layout.
- Implemented website maintenance, content management, updates and security resource tutorials to assist end-user training.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Managed full-cycle marketing and advertising strategies, resource allocation and production schedule adjustment.
- Completed monthly sales reports to highlight trends and help with team strategizing.
- Developed team communications and information for meetings
Corporate Communications Manager
Excelpoint Technology Ltd
09.2007 - 10.2008
- Wrote executive speeches and talking points to deliver consistent messages across all internal and external communication channels.
- Evaluated program effectiveness to determine returns on investment.
- Managed company events, town halls, and meetings.
- Developed communications strategies to drive forward progress in public relations.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Managed editorial calendars and rescheduled PR events and meetings.
- Developed and promoted corporate brand, images, and identity to media and the public.
- Wrote engaging and successful press releases to control information and public opinion.
- Drafted speeches for company executives and advised on media talking points.
Marcom Specialist
Mentor Graphics Asia Pte Ltd
04.2005 - 09.2007
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Discovered opportunities to gain deeper insight into creating efficient and streamlined processes.
- Streamlined event efficiencies by accurately coordinating and managing customer itineraries.
- Managed administrative logistics of events planning, event booking and event promotions.
- Performed event coordination for larger parties and gatherings.
- Managed event logistics and operations.
Marcom Specialist
Infineon Technologies Asia Pacific Pte Ltd
05.2003 - 04.2005
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Assistant Manager
GovTech (formerly called Infocomm Development Authority)
01.2000 - 05.2003
- Assisted in organizing and overseeing assignments, planning and coordinating in-house and outsourced resources.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Resolved problems, improved operations and provided exceptional service.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Communicated acceptance or rejection to applicants via mail, email, telephone, personal consultations.
- Prepared a variety of different written communications, reports, documents to ensure smooth operations.
Education
BBA - Marketing And Management
Monash University
Australia12.1999
High School Diploma -
Ngee Ann Polytechnic
Singapore05.1995
Skills
- Marketing Program Management
- Verbal and Written Communication
- Strategic Marketing
- Budget Forecasting
- Training and Onboarding
- Adobe Creative Suite
- Microsoft Office
- Database Management
- Public and Media Relations
- Budgeting and Allocation
- Corporate Communications
Certification
- Agile Facilitation
- Agile Team Coaching
- Agile Marketing
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Web 2.0 Tools
- Website Content Management
Certifications
I love to learn. I always spend time learning new skills to improve myself. I planned to challenge myself to complete the full suite of Agile programs.
Hobbies
Travelling
Cycling
Hiking
Numerology
Animation
References
Yes, will be furnished when required.
Timeline
Marketing Project Manager
Singapore Polytechnic
03.2010 - Current
Asia Pacific Regional Communications Manager
Microsoft
10.2008 - 09.2009
Corporate Communications Manager
Excelpoint Technology Ltd
09.2007 - 10.2008
Marcom Specialist
Mentor Graphics Asia Pte Ltd
04.2005 - 09.2007
Marcom Specialist
Infineon Technologies Asia Pacific Pte Ltd
05.2003 - 04.2005
Assistant Manager
GovTech (formerly called Infocomm Development Authority)
01.2000 - 05.2003
BBA - Marketing And Management
Monash University
High School Diploma -
Ngee Ann Polytechnic
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