Daisy Santosa
Singapore
Summary
Performance-driven Senior Vice President with over 20 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Founder/Fractional GTM COO
FC-Suite Pte Ltd
12.2023 - Current
- Passionate Leader | Innovative Solutions: Founded FC-Suite, boutique consultancy offering Fractional C-Suite as a Service, driven by desire to empower businesses through strategic leadership
- Benefits of Fractional Work: Cost-Effectiveness: Organizations, particularly small and large, gain access to C-level expertise without full-time expense
- Assessed Go-to-Market strategy to determine areas of improvement
- Formulated and executed target-centric strategy by developing and implementing data-driven plan that aligned with specific growth objectives.
- Developed sustainable growth by formulating long-term strategies for ongoing success
Chief Operating Officer
IFS
05.2023 - 11.2023
- Led cross-functional initiatives across various departments (Marketing, Business Operations, BD, Training, Partnerships) to drive strategic growth and operational excellence. Oversaw P&L management and sales revenue. Managed a team of 30 .
- Increased brand visibility and market influence by devising and implementing innovative marketing approaches that fostered greater customer participation and penetrated new markets.
- Maximized resource utilization through streamlined Business Operations processes, enhancing operational efficiency
- Empowered high-performing teams: Spearheaded talent development programs, aligning team skills with strategic objectives
- Worked closely with Regional President to promote informed decision-making by presenting data-driven insights during weekly forecast meetings.
- Contributed to formulating regional strategies, analyzing market trends, and identifying key growth drivers - demonstrated impact in short tenure (confirmed by Regional President's testimonial)
Chief Operating Officer
Software AG
03.2020 - 04.2023
- Directed the successful implementation of APJ's Go-to-Market strategy, resulting in significant pipeline growth and increased sales revenue.
- Achieved recognition through leadership of successful initiatives, receiving prestigious awards such as Winner's Club (FY20 & FY21), Region of the Year (FY21), and qualification for Hi-Potential Pool
- Successfully established a Sales Development Organization (SDRs, BDRs, BDMs) across APJ region to support company's growth and exceed sales goals.
- Achieved double-digit subscription growth by developing and leading Customer Success Teams to provide support for subscription and SaaS customers.
- Spearheaded Regional Enablement by leading a team of Program Directors in localizing Global Programs for APJ, while developing enablement strategies for Account Executives and Partners
- Implemented strategic leadership initiatives to foster operational alignment and achieve organizational goals by working closely with diverse functions including Global Services, HR, Marketing, and Finance reporting directly to the Regional President
- Recognized as a Diversity Champion for advocating and sponsoring gender diversity initiatives, leading to becoming a finalist in the Women in Tech Awards 2023
Regional Vice President
Salesforce
10.2018 - 02.2020
- Directed sales efforts that resulted in skyrocketing sales growth, driving Indonesia & Malaysia to secure the position of APAC's top performers this year with a remarkable 300% YoY ACV revenue increase in Q1 & Q2.
- Secured landmark deals such as the first cloud-based CRM deal with an Indonesian bank, the first enterprise-wide framework agreement in Southeast Asia, and the first multimillion-dollar Field Service Management deal in Indonesia
- Transformed the salesforce by increasing the team size to 12 senior professionals, promoting cohesive teamwork and establishing an effective sales ecosystem.
Regional Sales Director
Adobe Systems
02.2014 - 05.2018
- Demonstrated expertise in building and leading a successful multi-million dollar business with a strong focus on the public sector industry in Southeast Asia. Consistently achieved impressive double-digit annual growth.
- Successfully entered new markets in Indonesia, Malaysia, and Thailand, expanding Adobe's public sector footprint.
- Secured groundbreaking Whole of Government contract for Adobe Analytics Platform, replacing Google Analytics across 1,000 government websites
- Recognized as a future Women Leadership advocate and selected for the Global Management Leadership Circles Program.
- Qualified for 2017 Adobe Club Winner's Circle
Account Director
Oracle Systems
07.2010 - 02.2014
- Achieved remarkable results by surpassing expectations as a strategic leader and top performer, securing a historic 3-year, $10 million direct contract with MINDEF/DSTA - recognized as one of Southeast Asia's major Oracle accounts.
- Led cross-LOB initiatives for million-dollar Mega Deals, facilitating complex business reviews and engaging in executive-level discussions
- Achieved significant breakthrough by successfully infiltrating new accounts and securing a crucial win with HDB through the replacement of their existing WebCenter Site deal
Senior Sales Specialist
IBM Pte Ltd
02.2008 - 05.2010
- Security Sales Leader: Grew Tivoli Security business by 220%, exceeding quota and securing the largest IBM SW Group deal
- Drove the expansion of Tivoli services by securing major contracts with DSTA and CSIT in the public sector, and successfully spearheaded the innovative Starhub Nucleus Connect OSS Telco transformation initiative.
- Exceeded expectations in driving Tivoli cross-brand sales by leveraging strong cross-selling expertise in security, storage, and business automation.
Account Manager
Computer Associates
11.2006 - 12.2007
- Demonstrated consistent overachievement of sales objectives while effectively handling prestigious accounts like SingTel, StarHub, BNP Paribas, SPH and CAAS leading to commendation within organization (CA Mini Club).
- Significantly increased CA's market presence by securing $3 million in new opportunities with SingTel & StarHub for the NGNBN project
- Established and nurtured strategic alliances with key vendors (Cisco, Alcatel, Huawei), enhancing CA's market position through creation of strategic partnerships
Business Development Manager
NCS Pte Ltd
05.2000 - 10.2006
- Achieved notable growth for NCS by managing and driving success of key contracts (SDH2, IAM2, INOSS)
- Promoted for exceeding sales goals
- Team consistently achieved personal targets while overseeing major accounts (SingTel IS, Mobile)
Education
Advanced Certificate - Advanced Certificate For Learning And Performance
Singapore University of Social Sciences
Singapore02.2024
Master of International Business Administration -
Flinders University of South Australia
AustraliaBachelor of Economics -
Flinders University of South Australia
AustraliaSkills
- GTM Strategy
- Partner Management
- P&L Management
- Business Development
- C-Level Management
- Business Operations
- Budgeting and Forecasting
- Data Analysis and Reporting
- Contract Negotiations
- Coaching/Mentoring
- Client Engagement
- Contract Negotiation
- Strategic Planning
- Process Improvements
- Consulting
- Business Administration
- Financial Management
- Corporate Governance
Awards
- 2023 Women in Tech Finalist - C-Level Category
- FY20 Winner's Club Software AG May 2021
- FY21 Winner's Club Software AG May 2022
- Sales Leader Award Salesforce FY20/Q2
- Multicloud Deal of Quarter Award Salesforce September 2019
- Adobe Platinum Club Adobe Systems 2017
- Million Dollar Club Oracle Corp 2014
- Managing Director Award Oracle Corp 2013
- Customer Reference Award Oracle Corp 2013
- IBM Blue Lion Award 2009
- IBM Quota Achievers Award 2008
Languages
Indonesian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Certification
- Accredited Director from Singapore Institute of Directors (SID).
- SID - Associate Member
- Specialization, AI for Business (The Wharton School)
- Specialization, The Materiality of ESG Factors (The Wharton School)
- International Association of Professional Executive Coaches
Timeline
Founder/Fractional GTM COO
FC-Suite Pte Ltd
12.2023 - Current
Chief Operating Officer
IFS
05.2023 - 11.2023
Chief Operating Officer
Software AG
03.2020 - 04.2023
Regional Vice President
Salesforce
10.2018 - 02.2020
Regional Sales Director
Adobe Systems
02.2014 - 05.2018
Account Director
Oracle Systems
07.2010 - 02.2014
Senior Sales Specialist
IBM Pte Ltd
02.2008 - 05.2010
Account Manager
Computer Associates
11.2006 - 12.2007
Business Development Manager
NCS Pte Ltd
05.2000 - 10.2006
Advanced Certificate - Advanced Certificate For Learning And Performance
Singapore University of Social Sciences
Master of International Business Administration -
Flinders University of South Australia
Bachelor of Economics -
Flinders University of South Australia
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