Santhi Kannappan
Singapore,Singapore
Summary
Seasoned professional with 17 years of comprehensive experience in Sales and Marketing roles within the Education Banking industry and Business consultancy. Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands. Well-versed in both online and traditional marketing approaches. Reliable business professional with experience in project management, process improvement and financial analysis.
Proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency.
Overview
20
20
years of professional experience
Work History
Consultant - Head of Marketing
Bigyellow Fish
11.2023 - Current
- Develop and execute comprehensive marketing content strategies aligned with business objectives and goals
- Work closely with Business development team in identifying opportunities for influencing conversion metrics in lead funneling and also ensure content messaging is line with product messaging
- Take charge of marketing-driven commercial goals, including lead generation and revenue optimisation
- Use data analytics to optimise campaigns from origination to execution
- Identify opportunities to showcase brand and ensure consistent messaging across channels
- Major Achievements
- Increased LinkedIn followers by 38% within 3 months.
Director/Talent Resource Leader
The Chopras Global Holdings Pte Ltd
10.2017 - 11.2023
- Account Manager for 35 Universities (AU/NZ/US & Canada/SG)
- Plan Events to promote student enrolment
- Established and nurtured key relationships with educational institutions, leveraging effective communication and negotiation skills to facilitate both existing and new partnerships
- Develop Admission Strategies, prepare Student Persona Analysis for Universities from different regions and guide counselors on matching “Right-Fit” Candidate
- Student Recruitment
- Develop and implement comprehensive student recruitment strategies tailored to attract students from IB, Middle years and Foundation
- Conduct informational sessions, workshops, and presentations to educate prospective students and their families on university selection process
- Coordinate and participate in recruitment events, both locally and internationally, to engage with potential students
- Collaborate with admissions teams to streamline application process for providing guidance and support throughout enrolment journey
- Utilise various marketing channels, including social media, print materials, and digital platforms, to enhance visibility and attract students to apply
- Developed and executed targeted marketing campaigns to promote academic programs, resulting in substantial increase in student inquiries and applications
- Assisted with sales and marketing strategies to foster achievement of revenue goals
Social Media Manager (Deputy Head)
Management Development Institute Of Singapore
02.2016 - 10.2017
- Communications Management
- Spearheaded comprehensive social media strategies and content calendars for 6 schools, elevating online presence and engagement
- Implemented data-driven analytics to assess campaign effectiveness, optimising content for maximum reach and engagement
- Developed and executed crisis communication plans, maintaining positive online reputation during challenging situations
- Sales & Marketing Integration
- Integrated social media initiatives with sales and marketing campaigns, in increasing online programme enquiries and applications
- Help shape campaigns, assets, and resource prioritisation using knowledge of top origination markets across south east Asia regions, targeted in driving student enrolment
- Collaborated with marketing team to create compelling content, ensuring alignment with brand guidelines and messaging strategies to increase Lead enquiries
- Digital Marketing Management (SEO & Website)
- Managed campaign budgets for Social media advertising and skillfully drove conversions to meet enrolment goals
- Implement effective search engine optimisation strategies by working with vendors
- Responsible for content development, implementation and maintenance of institution's website
- Major Achievements
- Orchestrated targeted communication campaigns, notably resulting increase in student enrolment by 15% in 12 months.
- Spearheaded SEO management, applying best practices that optimised website traffic and elevated search engine rankings, contributing to 25% rise in online visibility
- Directed enhancement of institute's website, focusing on user experience and functionality improvements, resulting in 17% increase in online engagement.
- Created and implemented systems and processes for monitoring media coverage.
Marcomm Manager
Profit on Land Strategic Investments Pte Ltd
03.2014 - 08.2015
Marketing & Operations Manager
TCC Credit Cooperative
03.2011 - 08.2013
Business Development Manager
CLS Communication Asia Pacific Pte Ltd
10.2009 - 11.2010
Relationship Manager
State Bank of India
09.2008 - 10.2009
Personal Banker/Assistant Manager
United Overseas Bank
06.2004 - 09.2008
Education
Masters Business - Marketing, in A Digital World
Nanyang Technological University
Singapore10.2023
Bachelor of Science - Communication & Cultural Studies
London Metropolitan University
United Kingdom07.2000
Skills
- Communication and Negotiation
- Management Skills
- Dedicated team player
- Marketing and Sales
- Leadership Skills
- Time management abilities
- Data Analysis
- Cultural Awareness
- Program Evaluation
- Teamwork and Collaboration
- Problem-solving abilities
- Idea Development and Brainstorming
- Business Planning
- Subject Matter Expert
References
ReferencesReferences available upon request
Interests
Hobbies, SwimmingCycling, Brisk Walking, Volunteering CookingBaking,Reading, Meditation, Volunteering to help orphanages.
Languages
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
Tamil
Advanced (C1)
Timeline
Consultant - Head of Marketing
Bigyellow Fish
11.2023 - Current
Director/Talent Resource Leader
The Chopras Global Holdings Pte Ltd
10.2017 - 11.2023
Social Media Manager (Deputy Head)
Management Development Institute Of Singapore
02.2016 - 10.2017
Marcomm Manager
Profit on Land Strategic Investments Pte Ltd
03.2014 - 08.2015
Marketing & Operations Manager
TCC Credit Cooperative
03.2011 - 08.2013
Business Development Manager
CLS Communication Asia Pacific Pte Ltd
10.2009 - 11.2010
Relationship Manager
State Bank of India
09.2008 - 10.2009
Personal Banker/Assistant Manager
United Overseas Bank
06.2004 - 09.2008
Masters Business - Marketing, in A Digital World
Nanyang Technological University
Bachelor of Science - Communication & Cultural Studies
London Metropolitan University
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