Cre Zhou Li Qin
Summary
Dynamic and award-winning Creative Director with over two decades of experience in advertising, branding, digital, and experiential marketing. Skilled in balancing creativity with strategic business objectives, guiding teams to deliver work that inspires, engages, and achieves measurable results. Expertise spans creative leadership, campaign development, storytelling, and multi-channel execution, with a strong ability to adapt to shifting industry trends and technologies. Known for translating complex ideas into powerful campaigns, nurturing talent, and fostering a culture of innovation and excellence.
Overview
26
26
years of professional experience
Work History
Creative Director
Formul8 Pte Ltd
01.2012 - Current
- Lead and oversee creative direction for integrated campaigns, branding, digital experiences, and film/TV commercial production across government, corporate, and lifestyle clients.
- Manage cross-functional teams of art directors, designers, and copywriters, ensuring consistent creative excellence and alignment with strategic goals.
- Partner with clients at the C-suite and senior leadership level to translate business objectives into compelling creative solutions.
- Drive innovation by blending storytelling with digital, experiential, and traditional media.
- Key Clients: Central Provident Fund (CPF), Ministry of National Development (MND), Cycle & Carriage, Wing Tai Asia, Capitaland, Workforce Singapore (WSG), Singapore Police Force (SPF), and more.
Property Sales Agent Consultant
Propnex Limited
01.2010 - 09.2012
- Successfully managed a portfolio of residential property sales and rentals, achieving high client satisfaction through tailored property solutions.
- Negotiated and closed transactions, delivering results above targets.
- Built strong client relationships and provided advisory on property investment and market trends.
Senior Art Director
Sixteen-O-Two
01.2006 - 11.2010
- Directed creative concepts and execution for international and regional campaigns across beauty, lifestyle, automotive, and financial sectors.
- Led teams in delivering high-impact campaigns for global brands including Shiseido, L’Oreal, Singapore Airlines, Cathay Pacific, Prudential, Great Eastern, Starbucks, and Honda.
- Elevated brand storytelling through strong visual identities, integrated campaigns, and award-winning creative work.
Owner/Creative Lead
Floodgates
01.2004 - 10.2006
- Founded and managed a boutique creative agency specializing in events, branding, and experiential marketing.
- Provided end-to-end creative solutions from concept development to execution for lifestyle, entertainment, and corporate clients.
- Built a network of clients and partners, ensuring sustained business growth.
Art Director
Toffees and Devs Communication
01.2003 - 11.2004
- Developed brand and marketing campaigns for regional clients across technology, retail, and FMCG sectors.
- Contributed to creative process through original ideas and inspiration.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Key clients: Intel, 3M, L’Oreal.
Senior Graphic Designer
Art 3 Creative
01.2002 - 12.2002
- Designed creative assets for leading F&B accounts including Taco Bell, KFC, and Pizza Hut.
- Collaborated closely with account managers to ensure creative alignment with business and promotional strategies.
Graphic Designer
Covenant Advertising
01.2000 - 06.2002
- Delivered print and digital campaign materials for technology and electronics clients including Epson and Samsung.
- Strengthened visual storytelling through bold, market-relevant concepts.
Education
No Degree - Diploma in Computer Graphics
Raffles La Salle International
Singapore12-1999
Skills
- Creative Direction & Leadership
- Integrated Campaign Development
- Branding & Identity Design
- Digital & Experiential Marketing
- Client Engagement & Stakeholder Management
- Team Development & Mentorship
Accomplishments
- 2018 W3 Awards (Gold): Ministry of National Development – “Your Housing Journey” TVC
- 2018 W3 Awards (Gold): Central Provident Fund – “Love can go a long way” TVC
- Markies Award 2018 (Best Use of TV/Video): Central Provident Fund – Big ‘R’ Chat campaign
- Marketing Excellence Award 2017 (Gold): Excellence in Marketing to a Male Audience – MINDEF, NS50 From My Generation to Yours
- Marketing Excellence Award 2018 (Gold): Excellence in Launch Marketing – Capitaland Singapore, Sky Vue
- Loyalty & Engagement Award 2018 (Bronze): Best Use of Integrated Media Campaign – CPF Board, Big ‘R’ Chat
- Loyalty & Engagement Award 2018 (Gold): Best Engagement Strategy by a Government/Community – CPF Board, Big ‘R’ Chat
Timeline
Creative Director
Formul8 Pte Ltd
01.2012 - Current
Property Sales Agent Consultant
Propnex Limited
01.2010 - 09.2012
Senior Art Director
Sixteen-O-Two
01.2006 - 11.2010
Owner/Creative Lead
Floodgates
01.2004 - 10.2006
Art Director
Toffees and Devs Communication
01.2003 - 11.2004
Senior Graphic Designer
Art 3 Creative
01.2002 - 12.2002
Graphic Designer
Covenant Advertising
01.2000 - 06.2002
No Degree - Diploma in Computer Graphics
Raffles La Salle International
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