Corrina Neo
Summary
Self-driven Small Business Owner with excellent business acumen, creativity and leadership skills. Offers advanced experience in developing marketing strategies, identifying business opportunities and generating sales in F&B industry.
Forward-thinking Operations Specialist bringing 35 years of expertise in merchandising and business development for sourcing and e-commence sector businesses. Cultivates rapport with individuals to optimize project goals and output, resolve complex problems and deliver innovative improvement strategies. Proficient in microsoft excel and words.
Overview
25
25
years of professional experience
Work History
Business Owner
Megabe Trading & Marketing Pte Ltd
2011.06 - 2018.12
- Plan and executing direction of company business
- Creating and managing business plan inclusive of marketing campaigns and overall looking in company competitive and profitable.
- Established strong customer and co-partner relationships through excellent communication and attentive service.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Consulted with customers to assess needs and propose optimal solutions.
- Plan and setup operation staff rostering
Head of Business Development Strategy
Tarazz Pte Ltd
2008.03 - 2011.05
- Manages the organization's procurement strategies
- Collaborated with internal departments to support client acquisition.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Identified business development challenges and customer concerns for proactive resolution.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed strategic partnerships for increased market penetration and expansion.
Senior Merchandiser
Oxford Garment Pte Ltd
2005.03 - 2008.02
- Source and Develop sales trends for overseas markets ( mainly USA and UK ).
- Cautiously practiced risk management regarding budgeting and expenditures.
- Drove sales performance improvement through strategic allocation of products across stores based on overseas buyers demand patterns.
- Worked closely with management & factories in observing and actively monitoring sales and replenishment.
- Identified new product opportunities by conducting market research and trend analysis, expanding the brand''s offerings.
Merchandiser
PREL / Walmart Global Procurement Singapore
1998.01 - 2005.02
- Sourcing and develop new factories and partners.
- Established strong vendor relationships to maintain and support business.
- Negotiated advantageous vendor relationships for additional marketing support or exclusive product offerings for buyers.
- Evaluated competitor strategies and adjusted merchandising tactics to maintain a competitive edge for each different market.
- Developed merchandising strategy to efficiently move overstock with overseas buyers.
Fashion Designer
Edge Cultural International Ltd
1994.02 - 1997.12
- Sketched artistic and creates seasonal styles according to upcoming trends and popular color palettes for overseas buyers.
- Created unique and trendsetting garments, securing a loyal customer base and positive media coverage.
- Worked closely with production teams to ensure high-quality manufacturing and timely delivery of products.
- Plan and create buyers' show .
Education
Diploma in Fashion Design
Nanyang Academy of Fine Arts
Singapore12.1993
GCE"O"LEVEL
Whampoa Sec School
Singapore12.1989
Skills
- Attention to Detail
- Driven and Determined
- Relationship Building
- Staff Management
- E-commerce management
- Small business operations
- Entrepreneurial personality
Accomplishments
- Supervised team of 35 staff members.
- Achieved OCBC charity vendor's appreciation by completing 1500 boxes of bento with accuracy and efficiency.
- Collaborated with team achieved sales volume above KPI standard in 5 continuous years.
- Achieved Best Designer Award in 3 continuous years in HK Fashion Weeks under high fashion division .
Reading and social activities
I love reading and communicate with different people where i could expand my vision and knowledge. I am a family oriented person who can always easily approach for helping hand and willing to teach from my experience in works and life .
Languages
English
Chinese (Mandarin)
Chinese (Cantonese)
Timeline
Business Owner
Megabe Trading & Marketing Pte Ltd
2011.06 - 2018.12
Head of Business Development Strategy
Tarazz Pte Ltd
2008.03 - 2011.05
Senior Merchandiser
Oxford Garment Pte Ltd
2005.03 - 2008.02
Merchandiser
PREL / Walmart Global Procurement Singapore
1998.01 - 2005.02
Fashion Designer
Edge Cultural International Ltd
1994.02 - 1997.12
Diploma in Fashion Design
Nanyang Academy of Fine Arts
GCE"O"LEVEL
Whampoa Sec School
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