COREY STA MARIA

• Provision of expertise on programmatic and non-programmatic solutions across agencies and direct clients.
• Responsible for revenue generation in the region and servicing of media agencies in the United Kingdom, Hong Kong, Malaysia, Thailand, Japan and Australia.
• Devising and implementing strategic ideas and plans for clients.
• Lead and collaborate with Sales and Operations teams in recommending the best-in-class solutions and results
• Negotiation and structuring of rates.
• Ensure campaign success and client retention (50%)
• Preparing of annual sales planning and targets with company CEO.
• Achievements: Secured preferred partner status with GroupM Singapore for all China related advertising.
• Increased profit by effectively controlling margins and upselling.

• Digital sales and e-sports sponsorship.
• Digital consultant.

• Developed and implemented global sales partnerships
• Generated revenue with customized sponsorships within the venue and programme activation
• Account servicing and maintained solid relationship with clients as majority of sponsors were overseas based
• Successful planning and execution of tournament and overseeing of logistics including but not restricted to flights, accommodation, transport and meals for players, VIPs, and stakeholders

• Responsible for all local agencies except Vizeum, and Starcom Mediavest Group
• Create and develop trading deals with respective agencies and have Adello selected as a preferred vendor
• Work closely with respective teams within the agencies on campaign briefs and pitches for new accounts

• Group head for the Dentsu group and GroupM Singapore for all local agencies except Vizeum, and Starcom Mediavest Group
• Responsible for development of new businesses in the SEA markets namely Singapore, Malaysia and Philippines
• Projection of revenue and annual planning
• Brand ambassador for location-based targeting solution
• Continuously achieved sales target during my entire tenure
• Achievements: Achieved overall sales revenue of S$1.2 million with 10 months despite missing out on the seasonal planning in Q4 2013
• Involved in the successful pitch of being selected as a preferred partner with GroupM Singapore for location-based targeting

• Responsible for in app and digital advertising.
• Key accounts were primarily luxury brands.
• Marketing efforts for Singapore’s first luxury app – Luxury Locator.
• Ensured seamless functionality of Luxury Locator Singapore and Hong Kong mobile application.

• Overseeing of advertising sales for the Cotai Style magazine, a custom title for Venetian Macau.

• Responsible for the Hong Kong, Macau and Shenzhen markets.

• Actively sourced for new custom titles.

Achievements:

• Increased sales revenue by over 20% within 3 months compared to the year before.

• Managed 5 sales representatives across sales, marketing and events.
• Responsible for increasing the visibility and distribution of the publication.
• Actively sought opportunities for business growth, executing marketing and corporate branding initiatives.
• Achievements: Achieved above 100% of revenue target within 10 months.
• Spearheaded the launch of TimeOut Hong Kong loyalty programme and an iPhone application.

• Seconded to Hong Kong to set up the local edition of The Peak magazine.
• Successfully increased the visibility of the publication and The Peak brand in North Asia via distribution across hotels, airlines, major events, forums and other sponsorship opportunities.
• Managed P/L and a team of 21 colleagues across sales, marketing, creative, photography, editorial, finance and administration.
• Achievements: Exceeded sales target by 45% within the first year in the market and consistently exceeded 110% of revenue targets YOY.
• Secured an exclusive 3-year contract worth over SGD$1.5 million with the Hong Kong Jockey Club, to publish its members’ magazine.

• Responsible for advertising revenue across Singapore, Malaysia, Indonesia and Hong Kong.
• Sourced for new accounts to expand client base
• Prepared monthly sales forecast and competitor analysis.
• Worked across multiple verticals of luxury brands including timepieces, automotive, jewellery, fashion, finance, and real estate clients.
• Achievements: Consistently exceeded revenue targets.
• Secured a 12 month deal across three editions of the magazines with a real estate client worth over SGD1.8 million.