Conan Kangna Wang

• Rebuilt Agency Distribution, acquired 30+ new partners contributing more than 200% Commercial growth.
• Revamped incentive rewards system to enhance partner engagement.
• Led a team of 4 BDM on mixed portfolio of Agents/Agencies with average 25% YoY growth.
• Led digitization of Agency to enhance distribution productivity on B2B and B2C platforms (module launches, UX/UI overhauls, SEO / CRO / GTM Augmentation) resulting in over 100% increase utilization and direct 15% average GWP uplift.
• Led cross-functional teams to develop and implement strategic business development initiatives.
• Analyzed market trends to identify growth opportunities and enhance competitive positioning.

Head Maid Insurance Portfolio – Role and Achievements:

• Strategized and executed distribution growth activities, establishing 30+ new partnerships and increased 30% GWP uplift over 1 year.
• Signed 2 marquee partners (Top 10 Maid agencies in Singapore) representing 25% share of portfolio.
• Overhauled product with market-leading and innovative benefits, prompting top competitors to follow suit.

• Conceptualize and execute strategies for all distribution recruitment.
• Spearheaded “Hunt 72”, an agency acquisition campaign resulting in 14 new acquisitions, contributing 2% increased market share and 3% potential pipeline.
• Managed 80 agents who are underperforming.
• Developed a digitization and proficiency-focused strategy, achieving a 54% increase in productivity.
• Led training programs and sales campaigns aligned with this strategy.
• Senior Business Development Manager (Core Role) – Role and Achievements:
• Led a team of 6 BDMs across a diverse portfolio of agents/agencies, delivering an average of 12% YoY growth.
• Led AIA’s / ALMA’s Professional Indemnity / Fidelity Guarantee partnership with Chubb.
• Conducted internal and external training sessions, supporting agent-led events and initiatives.

• Led the development of new distribution channels to promote Aviva’s Corporate Travel product.
• Executed digital marketing strategies in collaboration with internal and external stakeholders.
• Served as key strategist and analyst for future portfolio growth.
• Achievements:
• Lead a team of 5 as a BDM to:
• Establish 7 New Distribution Channels (5 Brokers, 2 Financial Advisories).
• Maintain a high renewal ratio of 87%, doubling new business cases from an average of 4 to 8 monthly.
• Win 2 marquee tenders (MINDEF and DSTA), resulting in a 19% annual GWP uplift.
• Create new affinity project opportunities with enterprises such as StarHub, Singtel, and Shell, with a potential 37% GWP uplift.
• Revamp the Corporate Travel product, earning industry media recognition.
• Spearheaded the digitization of distribution channels, improving workflow efficiency.
• Participated in a Deloitte-led management evaluation workgroup that supported Aviva’s expansion into the Commercial GI market segment.
• Developed marketing strategies and digital content, making Aviva the first insurer to launch a digital claims and consultation app/module.

• Managed a portfolio of 400 agents to meet and exceed budget targets.
• Planned and conducted agency training sessions.
• Organized agency events including awards nights and sales campaigns.
• Led the distribution team as Product Specialist for Financial Lines, Marine, and Group Accident & Health products.
• Achievements:
• Achieved 10–12% YoY growth in Gross Premium Written (GPW), increasing from $15M to $23M.
• Boosted portfolio productivity by 23%.
• Grew distribution channel by 28% (52 new agents).
• Led agency activities focused on commercial productivity, generating an average 20% increase in new business across Financial Lines and Marine products.
• Received annual awards for sales and management excellence.
• Represented AIG Singapore at regional conferences throughout Southeast Asia.

• Coordinated information dissemination strategies with shareholders.
• Managed customer feedback channels for executive review.
• Handled branding initiatives, client quotations, and service inquiries.
• Conducted media monitoring for relevant industry news and developments.