Summary
Overview
Work History
Education
Certification
LANGUAGE PROFICIENCY
References
Timeline
Generic
Colleen Sibyl Lee Wee Keow

Colleen Sibyl Lee Wee Keow

Singapore

Summary

As a dedicated sales professional with a strong track record since graduating from Ngee Ann Polytechnic, I have developed key skills in adaptability, independent problem-solving, and effective communication. My experiences in the sales industry have honed my ability to work well under pressure, both individually and as part of a team.

Building on this foundation, I further strengthened my expertise by earning a Double Major in Management and Human Resource Management from Murdoch University. I believe in continuous learning and personal growth to tackle future challenges effectively and drive success in any role.

Experienced and results-driven professional with a proven track record in business growth and client acquisition. Skilled in identifying and capitalizing on new market opportunities while fostering strong client relationships and maintaining effective collaboration within teams. Highly reliable and adaptable, with expertise in strategic planning, negotiation, and communication to drive growth and meet company objectives.

I am excited about the opportunity to contribute to and grow with your company. Please find my resume attached, and I would be happy to address any questions you may have regarding my application. You can reach me at 81885566. I look forward to the possibility of discussing how I can add value to your team.

Thank you for your consideration.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Lead Business Development Representative

Rapid7 Singapore
11.2019 - 03.2025
  • Managed lead queues in Salesforce(SFDC) and outreach using Salesloft, LinkedIn and other tools that includes LeadIQ, Cognism.
  • Outreach and qualify inbound/outbound APAC sales leads in lead queues using BANT Qualification Framework.
  • Coordinate with Account Executive of different regions of APAC to work on qualified leads and outbound outreach.
  • Worked with sales team to collaboratively reach targets, fostering good working relationship to grow the given territories together.
  • Collaborated closely with marketing team on weekly marketing targeted campaigns and updates on campaigns success rates.
  • Work with Manager to increased client base by identifying potential customers and initiating strategic outreach.
  • Participate in Regional Company's Events, oversee the booth set up, collaborate with partners and outreach to prospects that came to the booth.
  • Outreach and follow ups with post events participants.
  • Trained and mentored junior sales representatives, fostering a supportive team environment and facilitating professional growth in APAC region.
  • Stand in any ad hoc region that lacks BDR’s support, contributing significantly to the overall success of the team.

Achievements:

  • Won Incentive on Multi Products in October 2020 with 1st on the board competing with Global BDRs.
  • Won Incentive on Multi Products from Feb to March 2021 with 1st on the board, competing with APAC BDRs.
  • Won Incentive on weekly target consistency for the month of July to Aug 2021.
  • Total of 726 Opportunities Created with a pipeline of USD 15,654,445 across 28 Countries in APAC as of Jan 2025.

Account Manager (Full Time)

StarHub Ltd
05.2019 - 10.2019
  • Managed existing pass down accounts.
  • Call and qualify sales leads given.
  • Conducted regular account reviews to identify areas for improvement and ensure continued success.
  • Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
  • Increased upsell opportunities with strategic account reviews, identifying and addressing client needs.
  • Work on tender, recontract, upgrade of services and all post sales enquiry such as relocation, troubleshooting of faults related to current services etc.
  • Coordinate on order closing and follow through on provisioning.
  • AR collection, raise credit waiver, liaise with finance on clearing existing outstanding.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Prepare review weekly on pipelines and issues relating to existing or new accounts.
  • Reason for leaving: Better opportunity.

Account Manager (1 Year Contract)

Tuas Power Supply Pte Ltd
04.2018 - 04.2019
  • Work on RFQ: Address customer enquiry, call and qualify customer, create quotation using SAP and CRM, send quotation.
  • Meet customers to introduce products and address their queries.
  • Managed existing customers on renewal proposals and sales support.
  • Managed existing customers on Accounts related queries.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Assist in Cuscare as customer services in sales and customers’ enquiries.
  • Negotiated contract terms with clients, securing favorable agreements for both parties.
  • Liaise with operations on new customers transferring to Tuas Power.
  • Work on assignments that include Tender or DAS related.

Reason for leaving: Better salary package to get refinancing for Home Loan.

Independent Contractor (Tuas Power Campaign)

Tuas Synergy Pte Ltd
05.2017 - 04.2018
  • Work on sales leads: call, qualify customers and confirm appointment beforehand.
  • Meet customers to introduce products and point of sales support.
  • Developed and maintained strong working relationships with clients, leading to repeat business and referrals.
  • Analyzed user feedback to gather input and identify areas required for improvement.
  • Increased client satisfaction by delivering high-quality projects on time and within budget constraints.
  • Liaise with Tuas Power account manager when met with competition during point of sales and after sales support.
  • Tally with admin on administration details and commission calculation.

Reason for leaving: Career advancement, Headhunted to work direct as Account Manager of Tuas Power Supply Pte Ltd.

Independent Contractor (Starhub Campaign)

Forte Organisation Pte Ltd (Part of Appco)
10.2016 - 05.2017
  • Door to door approaches toward companies (B to B).
  • Developed and maintained strong working relationships with clients, leading to repeat business and referrals.
  • Point of sales support and recommendations.
  • Evaluated customer needs and feedback to drive product and service improvements.
  • Collected, arranged, and input information into database system.
  • Follow up on after sales enquiries.
  • Training new onboard sales staffs.

Achievements: Top Sales in Starhub Campaign within one month.

Reason for leaving: No basic, long working hours, found better opportunity.

Marketing Director

ERA Realty Network Pte Ltd
01.2014 - 01.2017
  • Part Time

Recruitment Consultant

Connect Consultancy
01.2011 - 01.2014
  • Part time

Recruitment Consultant

Novexx Consultancy
11.2009 - 12.2010
  • Liaise with Client on the job requirement and assist to source for the right candidates.
  • Handles a group of 30 over contract staffs.
  • Prepare appointment letters for contract signing.
  • Assist on applying employment passes for contract staffs.
  • Follow up on medical checkup arrangement with candidates.
  • Arrangement of interviews with candidates and clients.
  • Follow through on exit interview of contract staffs.
  • Cold calling while sourcing for the right candidates which include exploring their interest in the job opportunities.

Reason for leaving: Take care of my children.

Associate Director

HSR International Realtors Pte Ltd
01.2008 - 11.2009
  • Change of Department Head, whole team move from PropNex to HSR.

Associate Manager

PropNex Realtors Pte Ltd
09.2006 - 12.2007
  • ERA, HSR and PropNex are the Top Leading Property Companies in Singapore.
  • Give practical advice to clients in regards to Housing Matters.
  • Arrangement of viewing schedules for Buyers/Tenants.
  • Negotiate deals to ensure clients got the best offers.
  • Advertise and handle phone calls on behalf of Sellers/Landlord for their house to be sold/rent at good market price.
  • Handles any matters that may arise during lease period.
  • Handles documentation for clients.

Reason for leaving: Did not renew my license in year 2017.

Account Manager – Sales Dept

Asiapac Distribution Pte Ltd
08.2000 - 08.2006
  • Company Overview: AsiaPac Distribution Pte Ltd is a leading regional distribution company in distributing various brands of IT/ AV-related products as well as a Customer Care Centre for Fujitsu.
  • Assist Sales Manager to manage fellow sales executives in day to day operation.
  • Manage existing Resellers (Includes Superstores such as Best Denki, Harvey Norman, Challenger, Courts and etc) in sales and stocks inventory management.
  • Responsible for inventory/sales forecast of Authorised Reseller for Fujitsu Notebook on Weekly/Monthly basis.
  • Monthly and Yearly personal sales forecast by products.
  • Work with Accounts team to monitor account receivable of all existing clients.
  • Work with Technical team to assist clients on faulty goods replacement.
  • Work with Warehouse team on delivery schedule of goods.
  • Work with Product Managers in arranging activities for channel resellers to encourage rapport building and brands awareness.
  • Stores Visit to check stocks/display inventory and rapport building.
  • Cold calling new potential customers to expand client base.

Achievement:

Attain best over achiever performance in Year 2001, awarded $10K incentive.

Attain 3 month continual Top 10 above requirement in Year 2003, awarded $5K incentive.

Reason for leaving: Change of Line.

Education

Bachelor of Commerce - Management and Human Resource Management

Murdoch University
Singapore
12.2013

Diploma - Electrical Engineering

Ngee Ann Polytechnic
Singapore
05.1999

GCE 'O' Level Certificate -

Bukit View Secondary School
Singapore
12.1995

PSLE Certificate -

Boon Lay Primary School
Singapore
12.1990

Certification

  • SSTI – Certificate of Achievement on An Understanding of the Employment Act and its practical application to NPOs.
  • SAEA – Certificate awarded for Common Examination for Salespersons in Estate Agencies.

LANGUAGE PROFICIENCY

Spoken/Written : English/Mandarin
Spoken : Teochew

References

  • Matt, Baxter, Senior Manager, Business Development, matt_baxter@rapid7.com, +441182079266, Rapid7
  • Richard, Ang, Service Delivery Manager, +61432083869, Australian Federal Government
  • Ms Amy, Goh, Managing Director, 82238822, ERA Realty Network Pte Ltd
  • Mr Dennis, Tan, Executive Director, 97363346, AsiaPac Distribution Pte Ltd

Timeline

Lead Business Development Representative

Rapid7 Singapore
11.2019 - 03.2025

Account Manager (Full Time)

StarHub Ltd
05.2019 - 10.2019

Account Manager (1 Year Contract)

Tuas Power Supply Pte Ltd
04.2018 - 04.2019

Independent Contractor (Tuas Power Campaign)

Tuas Synergy Pte Ltd
05.2017 - 04.2018

Independent Contractor (Starhub Campaign)

Forte Organisation Pte Ltd (Part of Appco)
10.2016 - 05.2017

Marketing Director

ERA Realty Network Pte Ltd
01.2014 - 01.2017

Recruitment Consultant

Connect Consultancy
01.2011 - 01.2014

Recruitment Consultant

Novexx Consultancy
11.2009 - 12.2010

Associate Director

HSR International Realtors Pte Ltd
01.2008 - 11.2009

Associate Manager

PropNex Realtors Pte Ltd
09.2006 - 12.2007

Account Manager – Sales Dept

Asiapac Distribution Pte Ltd
08.2000 - 08.2006

Bachelor of Commerce - Management and Human Resource Management

Murdoch University

Diploma - Electrical Engineering

Ngee Ann Polytechnic

GCE 'O' Level Certificate -

Bukit View Secondary School

PSLE Certificate -

Boon Lay Primary School
Colleen Sibyl Lee Wee Keow