CLIFF LEE
SALES MANAGER
Summary
Dynamic Sales Manager with a proven track record at Sony Electronics Singapore, excelling in client relationship management and sales planning. Achieved consistent revenue growth through strategic business planning and performance management. Skilled in analyzing market trends and fostering strong client connections, enhancing customer loyalty and driving profitability.
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
19
19
years of professional experience
Work History
SALES MANAGER
SONY ELECTRONICS SINGAPORE
01.2023 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Key Account Manager
SONY ELECTRONICS SINGAPORE
01.2016 - 12.2022
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problem solving.
- Built and maintained strong client relationships to drive business growth.
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Expanded key account base by identifying and cultivating new business opportunities.
RETAIL AREA MANAGER
SONY ELECTRONICS SINGAPORE
01.2013 - 12.2015
- Managed budgets effectively, ensuring optimal resource allocation for maximum return on investment.
- Recruited, interviewed, and hired talented individuals bringing dynamic sales expertise to organization.
- Maintained compliance with company policies, procedures, and safety standards while overseeing multiple locations.
- Built and strengthened cross-functional partnerships to improve sales success.
- Boosted employee productivity through effective scheduling, task delegation, and time management strategies.
- Maximized customer loyalty by resolving issues promptly while maintaining high levels of professionalism.
- Improved customer satisfaction ratings by prioritizing excellent service in all team interactions.
- Conducted ongoing staff development to help employees achieve growth within job roles.
STORE MANAGER
SONY ELECTRONICS SINGAPORE
01.2009 - 12.2012
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Supervised guests at front counter, answering questions regarding products.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
SALES PROMOTER
SONY ELECTRONICS SINGAPORE
01.2007 - 12.2008
- Increased customer interest by conducting engaging product demonstrations and providing detailed information on features and benefits.
- Recommended specific product options to meet customer needs.
- Identified interest in customers by explaining products and services and initiating conversations.
- Communicated clearly and displayed positive energy and professional outward appearance to foster welcoming environment.
- Created and perfected various pitch promotions to attract customers toward products.
- Set up product displays before demonstrations and checked after completing presentation to maintain attractive sales space.
STORE SUPERVISIOR
SONY ELECTRONICS SINGAPORE
01.2006 - 12.2006
- Supervised daily store activities to ensure smooth operations, proper staffing levels, and adequate inventory control.
- Maintained high standards of store appearance by enforcing cleanliness guidelines, organizing merchandise displays, and scheduling routine maintenance tasks.
- Educated and trained staff to equip with knowledge about products, customer service and store policies.
- Supervised associates by providing direction and instruction for stocking shelves, rotating stock, and receiving deliveries.
- Managed cash handling processes accurately to maintain financial integrity within the store''s daily transactions.
- Handled escalated customer complaints professionally, offering appropriate resolutions to ensure satisfaction and maintain positive brand reputation.
- Supervised daily operations by directing customer service, inventory and sales operations.
- Conducted inventory analysis to determine optimal stock levels.
Education
High School Diploma -
SINGAPORE INSTITUTE OF RETAIL STUDIES
SINGAPORE 04.2001 -
Skills
Sales planning
Client relationship management
Sales reporting
Staff management
Sales tracking
Sales operation
Business planning
Relationship building
Account management
Performance management
Timeline
SALES MANAGER
SONY ELECTRONICS SINGAPORE
01.2023 - Current
Key Account Manager
SONY ELECTRONICS SINGAPORE
01.2016 - 12.2022
RETAIL AREA MANAGER
SONY ELECTRONICS SINGAPORE
01.2013 - 12.2015
STORE MANAGER
SONY ELECTRONICS SINGAPORE
01.2009 - 12.2012
SALES PROMOTER
SONY ELECTRONICS SINGAPORE
01.2007 - 12.2008
STORE SUPERVISIOR
SONY ELECTRONICS SINGAPORE
01.2006 - 12.2006
High School Diploma -
SINGAPORE INSTITUTE OF RETAIL STUDIES
04.2001 -
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