Clarissa Yeo

Strategic Communications Planning

• Develop and implement comprehensive communications strategies to support the Foundation’s mission and objectives, ensuring alignment with broader organisational goals.
• Work closely with senior leadership to craft messaging that effectively promotes the Foundation’s work and strengthens its brand.

Content Creation and Management

• Create engaging and on-brand content for various channels, including press releases, articles, social media posts, websites, EDMs, and reports.
• Ensure consistency and clarity in all communication materials, aligning content with the Foundation’s values and key messages.

Media Relations and Speechwriting

• Draft speeches and talking points for senior management, ensuring clear, consistent messaging that aligns with the Foundation’s vision and values.
• Advise leadership on media engagement strategies, preparing them for interviews, press conferences, and public speaking events.
• Manage media responses and ensure timely, appropriate communication.

Collateral Development

• Design and produce a wide range of marketing and communication collateral, including brochures, flyers, presentation decks, and annual reports, ensuring alignment with the Foundation’s brand identity.
• Work with internal teams to develop materials that support fundraising, donor engagement, and key events.

Digital Communications and Social Media

• Oversee the Foundation’s digital presence, including website, social media accounts, and email campaigns.
• Develop and implement social media strategies to increase online engagement and brand awareness.

Event Planning and Execution

• Lead the planning and delivery of high-profile events, including conferences, webinars, and community outreach programmes, to enhance visibility and stakeholder engagement.
• Coordinate logistics, and communications for events, ensuring successful execution and positive media coverage.
• Oversee event photography for key Foundation events, ensuring high-quality visual documentation that can be used for promotional and media purposes.
• Work with photographers to capture key moments, ensuring images align with the Foundation’s messaging and are suitable for various platforms (website, social media, reports, etc.).
• Organised team-building activities to strengthen working relationships and enhance collaboration.

Stakeholder Engagement

• Build and maintain strong relationships with key stakeholders, including business leaders, colleagues, donors, government agencies, and community partners.
• Create targeted communication materials to engage and inform external stakeholders, ensuring alignment with the Foundation’s goals and objectives.
• Manage internal communications, ensuring clear, consistent messaging across the organisation.

Monitoring and Evaluation

• Reviewed marketing materials and documents for brand accuracy and messaging.
• Track and analyse the effectiveness of communication efforts, including media coverage, social media engagement, and audience reach.
• Provide regular reports on communication metrics to senior leadership
• Used critical thinking to break down problems, evaluate solutions and make decisions.

External Agency Management

• Manage external agencies and vendors, overseeing the production of marketing and communication materials, ensuring quality, timely delivery, and adherence to budget.

Administrative Responsibilities

• Executed administrative duties in line with applicable standards, policies, and regulatory guidelines to ensure a safe and efficient working environment.
• Organised and participated in brainstorming sessions with cross-functional teams to develop strategies and generate creative ideas for upcoming events and initiatives.
• Contributed to continuous improvement initiatives by providing suggestions and engaging in problem-solving activities to support teamwork.
• Prepared administrative briefs, presentation decks, and took meeting minutes.
• Assisted with scheduling meetings, reserving meeting rooms, preparing agendas, and maintaining calendars for programs, meetings, and events.

Support Corporate Giving & Partnerships:

• Assisted in the development and execution of corporate giving strategies by cultivating and maintaining relationships with key corporate partners, ensuring alignment with the Foundation’s mission and goals.
• Facilitated and managed partnerships that drive both financial and in-kind contributions to the Foundation.

Assisted in Fundraising Initiatives:

• Contributed to the planning and execution of fundraising campaigns and events, supporting both digital and offline efforts.
• Helped in drafting and designing compelling communication materials to encourage donor participation and engagement.

Communications & Outreach Coordination:

• Took the lead in maintaining and enhancing the Foundation's communications strategies, ensuring consistency and alignment across all channels.
• Worked collaboratively with internal and external teams to craft clear, persuasive messaging that engages current and potential supporters.

Collateral Development

• Design and produce a wide range of marketing and communication collateral, including brochures, flyers, presentation decks, and annual reports, ensuring alignment with the Foundation’s brand identity.
• Work with internal teams to develop materials that support fundraising, donor engagement, and key events.

Social Media Management:

• Oversaw the management and update of the Foundation’s social media platforms (LinkedIn, YouTube), creating and scheduling posts that boost engagement, promote events, and enhance the Foundation’s visibility.
• Monitored and analysed social media performance and implemented strategies to improve engagement.

Event Planning and Execution

• Co-led the planning and delivery of events, such as In Their Shoes and Community Marketplace, to enhance visibility and stakeholder engagement.
• Coordinate logistics, and communications for events, ensuring successful execution and positive media coverage.
• Oversee event photography for key Foundation events, ensuring high-quality visual documentation that can be used for promotional and media purposes.
• Work with photographers to capture key moments, ensuring images align with the Foundation’s messaging and are suitable for various platforms (website, social media, reports, etc.).

Donor Database Management:

• Administered and updated donor databases, ensuring accurate and timely communication with donors.
• Tracked and analysed donor interactions, managed email campaigns, and personalised outreach efforts to strengthen donor relationships.

Website Management & Digital Presence:

• Updated and maintained the Foundation’s website with fresh content, event information, and donation opportunities.
• Lead the revamp of the Foundation's website, ensuring that the website is user-friendly, mobile-responsive, and optimised for search engines.
• Addressed inquiries received via the website, social media platforms, and email promptly and professionally.

Customer Service & Engagement:

• Acted as a key point of contact for stakeholders, responding to queries, managing feedback, and resolving issues in a timely and professional manner.
• Ensured that the Foundation's communication channels are responsive and deliver high-quality service to supporters, donors, and partners.

Cross-Departmental Collaboration:

• Collaborated closely with internal teams, including partnerships, and programme management, to ensure integrated communication strategies.
• Oversaw the production of EDMs, articles, annual reports, and other key documents that communicated the Foundation’s impact and achievements.

Other Assigned Duties:

• Assisted with various tasks and initiatives as needed to support the Foundation's goals.
• Was flexible in taking on new responsibilities to help advance the overall mission of the organisation.

Leadership & Team Management

• Led a small team of marketing professionals in designing promotional materials and outlining company vision.
• Assisted with hiring, training, and performance evaluations for communications staff, supervising daily activities.
• Mentored new hires and interns, conducting orientation to educate new employees on company communication practices and guidelines.

Strategic Marketing & Business Development

• Established, initiated, and optimised business development strategies based on company targets, product specifications, market data, and budget factors.
• Aligned marketing activities with corporate objectives by coordinating marketing, sales, and IT processes.
• Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation.
• Communicated marketing teams' plans and accomplishments to senior management, ensuring alignment with company objectives.

Brand Awareness & Campaign Management

• Built brand awareness and generated leads through internal and external marketing campaigns and programs.
• Revamped online and print materials in collaboration with graphic designers, photographers, and printers.
• Drafted and managed print, online, and social media communications to promote the company’s brand, image, and values.
• Increased external engagement through social media and digital content.

Content Creation & Digital Presence

• Developed original content for website, social media, and company newsletters.
• Launched and maintained company social media profiles, and website.
• Used Adobe Photoshop to create digital artwork for social media platforms.
• Drafted internal memoranda for company employees and prepared reports outlining policy actions.

Collaboration & Cross-Departmental Coordination

• Worked closely with product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Coordinated meetings between project members to develop ideas, discuss progress, and set goals.

Proofreading & Quality Control

• Proofread and edited materials prepared by staff to check and correct spelling, grammar, and style.
• Proofed and approved production and printing drafts of promotional materials.

Event Planning & Project Management

• Helped plan, organise, and execute company events.
• Kept organised tracking documents detailing assignments, in-progress work, and completed project milestones.

Customer Needs Assessment & Communication

• Determined customer needs by asking relevant questions and actively listening to responses.
• Professionally made and answered over 20 calls daily, ensuring clear and effective communication.
• Responded to all customer inquiries thoroughly and professionally, providing timely solutions.

Customer Relations & Experience Management

• Handled all customer relations issues in a gracious manner, adhering to company policies.
• Ensured superior customer experience by addressing concerns, demonstrating empathy, and resolving issues promptly.
• Assisted a large volume of customers daily, maintaining a positive attitude and prioritising customer satisfaction.

Issue Resolution & Data Management

• Referred unresolved customer grievances to designated departments for further investigation and resolution.
• Updated customer accounts and system databases with the latest details, ensuring accuracy and efficiency in future interactions.

Continuous Improvement

• Committed to continually improving sales abilities and expanding product knowledge to better serve customers.

• Greeted customers entering the store to ascertain what each customer wanted or needed
• Provided an elevated customer experience to generate a loyal clientèle
• Communicated all store initiatives and promotions to customers to generate return business
• Assisted customers with food selection, inquiries and order customization requests
• Maintained cleanliness and presentation of stock room and production floor
• Recommended alternative items if product was out of stock
• Ensured superior customer experience by addressing customer concerns, demonstrating empathy and resolving problems on the spot
• Helped drive sales goals and achieve monthly quotas
• Operated a POS system to itemize and complete customer purchases

• Consistently provided professional, friendly and engaging service
• Skillfully promoted items on beverage lists and restaurant specials
• Followed all safety and sanitation policies when handling food and beverage to uphold proper health standards
• Routinely supported other areas of the restaurant as requested, including answering telephones and completing financial transactions for other staff
• Quickly recorded transactions in MICROS system to deliver prompt service
• Addressed diner complaints with kitchen staff and served replacement menu items promptly
• Inventoried and restocked items throughout day
• Upheld highest standard for cleanliness of glass and silverware

• Delivered quality service by providing a warm and welcoming environment
• Managed food resources, memorized orders and wrote patron’s food orders on slips in restaurant
• Inspected, pulled and stacked cleaned items and sent soiled items back for re-scrubbing and re-washing
• Maintained clean and presentable tables with tableware, glassware, silverware and linens
• Set dining tables according to type of event and service standards

• Delivered quality service by providing a warm and welcoming environment
• Quickly set up and cleared tables and stocked all service stations
• Demonstrated genuine hospitality while greeting and establishing rapport with guests
• Provided friendly and attentive service
• Guided guests through menus while demonstrating thorough knowledge of the food, beverages and ingredients
• Relayed orders to bar and kitchen by quickly and accurately recording guest selections and keying them into the register
• Bussed, cleared, cleaned and set tables in a quiet and efficient manner
• Inspected, pulled and stacked cleaned items and sent soiled items back for re-scrubbing and re-washing
• Continually monitored dining rooms for seating availability, service, safety and well-being of guests
• Effectively listened to, understood and clarified guest concerns and issues
• Stocked and maintained cleanliness of stations
• Maintained positive working relationships with colleagues

• Exceeded sales targets consistently for health supplement products through effective customer engagement and promoting company's health products tailored to each individual customer's needs.
• Managed and operated a mobile promotional booth across multiple locations, ensuring smooth setup, customer service delivery, and stock management.
• Conceptualised and designed two marketing posters to support promotional activities, enhancing brand visibility and customer engagement.

• Built relationships with customers and community to promote long term business growth
• Selected the correct products based on customer needs, product specifications and applicable regulations
• Cultivated and managed relationships with clients, vendors and community partners
• Consistently achieved and exceeded sales goals
• Created and designed two advertising posters

• Entered numerical data into databases in a timely and accurate manner
• Added new material to file records and created new records
• Outlined the appropriate process and procedures necessary to fulfill and complete inquiries
• Organized forms, made photocopies, filed records and prepared correspondence and reports
• Recorded and filed employee benefit, salary and annual evaluation information