Clarissa Tan

On Branding and Marketing:

• Served as brand custodian for Singapore's national accountancy body. Increased institute wide brand compliance by 40%, achieving 90% brand compliance in 2021.
• Developed and promoted corporate brand, images and identity guidelines to media and public.
• Established and communicated editorial and brand guidelines to all front-end departments in ISCA.
• Directed activities of external agencies in developing and implementing integrated brand campaigns. The campaigns performed above industry average, increasing overall brand awareness.
• Oversaw Institute wide production of corporate collaterals, such as Annual Reports, corporate videos, brochures and signage. The Annual Report 2020/2021 clinched the Gold Hermes Creative Award.

On Public Relations:

• Increased revenue and supported business goals by working with Senior Manager in developing public relations strategies and campaigns.
• Drafted press releases detailing relevant newsworthy information which supports the brand image, and worked with news media for coverage. Authored fresh and engaging speeches and prepared press kits.
• Handled press inquiries from media.
• Communicated with media to build relationships through media luncheons and gifts.
• Reported on press coverage recaps to determine areas for improvement.
• Produced and distributed organisational publications such as member newsletters and media monitoring reports for internal and external audiences.

On Branding:

• Served as marketing lead for PPP Laser Clinic (currently NOVU Medical Aesthetic Clinic). Preserved brand integrity across 13 clinics islandwide by developing and monitoring consistency and quality of marketing content.
• Developed new brand identities and strategies for Laser Light Lifestyle Skincare, the product arm of PPP Laser Clinic, Dr Goh Seng Heng Aesthetic Clinic and YMPL Yacht Charter.
• Developed innovative and targeted marketing collateral to support overall branding objectives, foster business development and achieve revenue targets.

On Marketing:

• Planned and executed events and marketing promotions, resulting in increased company exposure, customer traffic and elevated sales numbers.
• Boosted brand awareness by establishing strong web and social media presence, improving business performance. Brought up site pages to first page of Google through SEO via Google AdWords, and optimised social media channels and web pages to improve SEO and usability.
• Managed relationships with key industry partners.
• Analysed consumer usage patterns, and capitalized on industry and marketplace trends to strategise marketing solutions and enhance business operations.
• Launched marketing activities for new product lines and market penetration.

On Digital Marketing:

• Promoted to junior consultant as an intern with PR agency Ate. Provided digital marketing solutions to primarily F&B businesses. Independently serviced social clients' media accounts, including Pezzo Pizza, Outback Steakhouse, PappaRich and Timberland.
• Oversaw social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
• Increased customer engagement through social media.
• Created and facilitated social media contests to retain followers and attract new leads.
• Analysed and reported social media campaign results to clients, discussing strategic initiatives and methods for improvement.