Clarence Seow
Summary
Dynamic product management professional with a proven track record in growing and establishing brands. Expert in formulating and implementing go-to-market strategies to drive engagement and sales. Bring along a solid history of success in growing market share and profits in a sustainable and scalable manner. Well-versed in both online and traditional marketing approaches.
Overview
6
6
years of professional experience
Work History
Regional Product Manager
Samsung Electronics
01.2024 - Current
- Managed Wearables and Accessories segments, achieving 120% YoY growth and 110% of management targets
- Worked closely with 8 subsidiaries (SEAO region) in formulating go-to-market strategies revolving around launch and sustenance campaigns
- Identified and implemented global and regional best practices for subsidiaries to leverage on
- Reviewed and presented to key internal stakeholders from regional CEO to subsidiaries' MD in monthly and quarterly meetings
Country Product Manager
ASUS
04.2023 - 12.2023
- Achieved 100% of KPIs including market share, profit, budget and inventory management
- Managed Desktop and AiO segment, starting from product configuration, to pricing and customizing marketing promotions in different channels
- Built and maintained strong customer network (7 retailer partners and 2 distributors) with strong focus on sell-through
Marketing Associate
Shopee
09.2021 - 04.2023
- Oversaw 10% increase in GMV contribution from Shopee Mall to entire platform through mega campaigns like Black Friday and then-newly established Mid Month Sale
- Managed voucher budgeting through entire campaign to ensure both profits and GMV KPIs are met
- Planned and executed e-commerce campaigns with brands like Dyson, Roborock to increase brand presence in e-commerce space
Regional Product Manager
Epson Singapore
05.2020 - 09.2021
- Retained #1 market share in all 3 product segments handled, growing the short throw and ultra short throw segment by 9% YoY and signage segment by 63%
- Navigated the unique challenges posed by COVID, which greatly disrupted the B2B sector, by providing strong regional guidance and setting up regional guidelines to tackle a challenging environment
- Planned, reviewed and formulated marketing strategies across 5 sales subsidiaries with a keen eye on profit and product lifecycle management
Product Marketing Executive
PDS International Pte Ltd
03.2019 - 05.2020
- Planned and managed a product portfolio of 20% of total company revenue across 3 product groups
- Collaborated closely with internal and external stakeholders in securing distributorship to fill product gap and gain competitive edge over other distributors
- Reviewed, discussed and planned with key brands on ways to establish brand in the region
Education
BBA - Marketing
Singapore Management University
Skills
- Generating competitive analysis and consumer insights
- Formulating go-to-market strategies
- Revenue and profit management
- Inventory management
- Product portfolio management
- Budgeting
- Channel and stakeholder partnerships
Timeline
Regional Product Manager
Samsung Electronics
01.2024 - Current
Country Product Manager
ASUS
04.2023 - 12.2023
Marketing Associate
Shopee
09.2021 - 04.2023
Regional Product Manager
Epson Singapore
05.2020 - 09.2021
Product Marketing Executive
PDS International Pte Ltd
03.2019 - 05.2020
BBA - Marketing
Singapore Management University
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