Running
Clara Fu
Chief Sales And Partnerships Lead
Singapore,Singapore
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 10 year career. Proven successful in driving revenue due to her passionate leadership and strong focus on the needs of clients and consumers. Her talent in problem solving and communication shines through in the projects she leads. She has managed million-dollar portfolios throughout the course of her career and successfully led teams to consistently exceed KPIs and ROIs. Clara is also highly-skilled in networking, growing clientele base from ground zero, and matching demand with effective supply leading to high clientele satisfaction. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
18
18
years of professional experience
10
10
years of post-secondary education
Work History
Chief Commercial Officer
Bethesda Medical
08.2022 - Current
- Develop and execute the organization's commercial strategy to achieve revenue growth and profitability targets
- Identify and evaluate new business opportunities, strategic partnerships, and potential acquisitions to expand the organization's market presence
- Collaborate with the marketing team to develop and implement effective marketing campaigns and promotional activities to drive customer acquisition and retention
- Lead the sales team to effectively market and sell the organization's products and services to customers, including healthcare providers, insurers, and other relevant stakeholders
- Build and maintain strong relationships with key customers, partners, and industry influencers to enhance the organization's reputation and market position
- Led the expansion and establishment of screening centres in Suntec, Grantral, Cereza, Toa Payoh, and Margaret, contributing to our wider reach and accessibility
- Oversaw the growth of clinics from one in Suntec to ten across various locations, including Suntec, Grantral, Cereza, Ang Mo Kio, Yishun, Margaret, Jurong, Tampines, Toa Payoh, and Beach Road
- Collaborated with numerous F&B merchants to launch Margaret Market, which not only increased brand recognition but also added value to the Bethesda Medical Group
- Brought in and worked on developing the maritime business in Suntec, in partnership with Dr Lee Choi Keong
- Development of two dental centres in Grantral and Margaret, in collaboration with Dr Ng Jet Wei, Dr Chin How Hsung and Dr Mavis
- Establishing O&G services in Margaret, working closely with Dr Daniel Koh
- Expanded Diagnostic Services through reaching out radiology services to over 100 clinics around Suntec, Grantral, Margaret, and Toa Payoh
- Initiated counseling services in Margaret, working with counsellor Carol Goh to provide comprehensive healthcare options
- Spearheaded the digitalization of radiology services for neighbouring clinics in Toa Payoh and Margaret, collaborating with Sarah and Hafiz
- Streamlining drug procurement processes for the Bethesda group, working closely with Procurement Jane to manage costs and improve efficiency
- Contributed to the development of the Dr Beth app and the implementation of telemedicine services for Dr Beth
- Worked on partnerships with pharmaceutical companies to sponsor CME talks for the Bethesda group, enhancing our medical education initiatives
- Helped formulate a centralized referral system, enabling a network of doctors to refer to our selected panel of specialists
- Explored opportunities to introduce in-house supplements by collaborating with direct manufacturers and exploring licensed products, aiming to become an exclusive distributor in Singapore
- Develop pricing strategies and manage contract negotiations to ensure profitable and sustainable business agreements
- Lead the development and implementation of innovative pricing models, reimbursement strategies, and value-based initiatives for Radiology services
- Collaborate with cross-functional teams, including compliance, operations, finance, marketing and legal, to drive product development, commercialization, and market expansion
- Establish and track key performance indicators (KPIs) to measure the commercial performance and effectiveness of business development initiatives
- Provide regular reports and updates to the executive leadership team on commercial activities, financial results, and market trends
- Stay updated on industry best practices, emerging technologies, and healthcare regulations to drive innovation and compliance within the organization
- Manage and develop a high-performing commercial team, including hiring, training, performance evaluations, and talent development.
Key Account Sales Manager
Duo Medical Pte Ltd
01.2022 - 07.2022
- Sole contributor responsible for introducing and establishing wound care and vacuum machine devices in restructured hospitals in Singapore, including SGH, NHC, KTPH, SKGH, and TTSH
- Exceeded sales targets by 50% in the 6 months by successfully penetrating and expanding key accounts in the wound care SME company
- Developed and implemented a strategic account management plan that resulted in a 100% increase in revenue from key accounts within the first six months
- Successfully negotiated long-term contracts with key customers, resulting in increased customer loyalty, repeat business, and revenue growth
- Identified and successfully onboarded new key accounts, resulting in a 100% expansion of the customer base and increased market share
- Conducted training sessions for key customers, resulting in increased product knowledge and improved adoption rates
- Acted as a trusted advisor to key accounts by providing tailored solutions and addressing their specific pain points, resulting in enhanced customer loyalty and long-term partnerships
- Played a key role in gathering customer feedback and market insights, which were used to guide product development and marketing strategies, resulting in improved product offerings and increased competitiveness against 3M and Smith & Nephew.
Accounts Specialist
Abbott Pharmaceuticals Pte Ltd
01.2021 - 01.2022
- Managed a portfolio worth over SGD 2 million
- Over-achieved targets above 110% in all focus product category
- Key Specialty Coverage: Respiratory Medicine, Otorhinolaryngology, Pediatric Medicine, Endocrinology, Gastroenterology, General Surgery, Infectious Disease, Cardiology, Family Medicine, Internal medicine
- Very strong in management and penetration of key accounts and specialist group practices in Gleneagles Hospital
- Consistently over achieving new accounts KPI and able to penetrate and dominate market with expensive new product launches within my territory in very short time frame
- Able to independently organize marketing activities (Blitz messaging, sponsorship coordination, KOL speaker development)
- Very Strong in engaging and developing key accounts to maximum potential
- Very Strong in portfolio selling
- Very Strong in getting high ROIs for my organization.
Key Accounts Specialist - Team Leader (Jan 2018 - Dec 2020) Product Specialist (May 2015 - Dec 2017)
05.2015 - 12.2020
- Managed a portfolio worth over SGD 10 million
- Over-achieved targets above 110% in all focus product category
- Secured over 150 new specialist clinics accounts
- Attained Top Achievers Platinum, Gold and Silver Awards
- Assisted in new product launches and increase sales revenue by 400%
- YoY Growth 100%
- Provided monthly sales forecasts and strategies
- Worked independently in overseas medical conferences in Taiwan, Milan and Bangkok
- Engaged in business development projects with existing network and prospects
- Key Specialty Coverage: Anesthesiology, Respiratory Medicine, Orthopedic Surgery, Otorhinolaryngology, Pediatric Medicine Endocrinology, Gastroenterology, General Surgery, Infectious Disease, Neurology, Obstetrics & Gynecology, Plastic Surgeon, Cardiology, Renal Medicine, Urology, Family Medicine, Internal medicine
- Appointed Committee Member of Fun squad team to organize recreational activities for Mundipharma’s employees
- Events include Annual bowling event, D&D and CSR activities.
Medical Sales Representative
Eisai Pte Ltd
07.2013 - 05.2015
- Key Accounts Coverage: Mount Elizabeth Hospital, Paragon Medical Centre, key Group Practices
- Managed portfolio over SGD 1.2 million
- Over-achieved targets above 110% in all focus product category
- Manage to Identify key opinion leaders and enlist their help for listing of new product in hospital
- Identifying & developing key opinion leaders and successfully increase their sales within the territory
- Achieved Top Sales Rep for the year and “Going the extra mile” Award in FY2015
- Demonstration of good teamwork
- Always seeking maximisation of territory especially in Mount Elizabeth Hospital
- Able to closely follow up and attend to customers’ basic requests such as retrieving of product information promptly
- Able to understand the doctors’ needs and anticipates their requests in advance
- Collection of market and competitors’ information.
Flight Stewardess
Singapore Airlines
01.2006 - 01.2012
- Carrying out outstanding in-flight services efficiently and ensuring safety and professionalism
- Develop excellent relations with fellow colleagues and passengers
- Responsible in handling passengers’ complaints
- Responsible in carrying out in-flight services efficiently with minimal supervision
- Good decision-making skills to tackle passengers’ needs and complaints effectively
- Developed ability to handle passengers of different cultures
- Specializes in premium flight route – Ultra-long-range flight for Sin-New York/Sin-Los Angeles on all Business Class flights
- Highly experienced in serving prestigious business travelers
- Highly experienced in engaging travelers from all over the world
- Received numerous letters of Compliment from both colleagues and passengers
- Completed Advanced Certificate in Training and Assessment.
Education
MBA - Global Business
Coventry University UK
01.2023 - 01.2024
BSc - Marketing
SIM University
01.2008 - 01.2013
GCE 'A' Levels - undefined
St. Andrew Junior College
01.2004 - 01.2005
GCE 'O' Levels - undefined
Tanjong Katong Girls School
01.2000 - 01.2003
Skills
Executive Team Leadership
Skill Proficiencies
- Basic first aid skills including administering CPR
- Proficient in basic Microsoft Office skills
- Proficient in verbal and written English and Chinese
- Conversant in Cantonese
Critical Skills
- Results Oriented
- Leadership Skills
- Skilled Negotiation
- Critical Thinking
- Strong Communicator
- Good Business Judgement
- Pushing Boundaries
References
Will be provided upon request.
Interests
Hiking
Dancing
Squash
Timeline
MBA - Global Business
Coventry University UK
01.2023 - 01.2024
Chief Commercial Officer
Bethesda Medical
08.2022 - Current
Key Account Sales Manager
Duo Medical Pte Ltd
01.2022 - 07.2022
Accounts Specialist
Abbott Pharmaceuticals Pte Ltd
01.2021 - 01.2022
Key Accounts Specialist - Team Leader (Jan 2018 - Dec 2020) Product Specialist (May 2015 - Dec 2017)
05.2015 - 12.2020
Medical Sales Representative
Eisai Pte Ltd
07.2013 - 05.2015
BSc - Marketing
SIM University
01.2008 - 01.2013
Flight Stewardess
Singapore Airlines
01.2006 - 01.2012
GCE 'A' Levels - undefined
St. Andrew Junior College
01.2004 - 01.2005
GCE 'O' Levels - undefined
Tanjong Katong Girls School
01.2000 - 01.2003
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